Section A: Unit 3 Your Reputation and Personal Branding

R.E.P.U.T.A.T.I.O.N

Reputation and personal

branding

• The essence of personal branding is reputation

• We judge people on the basis of what we see,

hear or know about them

• Think about a situation where reputation

influenced either someone’s view of you or your

view of someone else.

Personal branding is not new

• Consciously managing our reputations

• Reputation has the desired effects

• This process in called personal branding

• What do you want to be in other’s hearts

and minds?

• What is the emotional aftertaste you want

to leave behind?

Take a look at famous brands

Could you identify the brands?

What promise do they offer?

What makes them stand out?

Why would you choose some of these brands?

What will make you not choose some of these brands?

How does this relate to your personal brand?

Do people remember you?

What makes you stand out?

What promise do you offer?

Why should an employer choose you?

Why would an employer not choose you?

Your personal brand exists in other’s

minds

Brand YOU

Reflection of how they

perceive your brand

Reflection of what they

perceive you to do

The judgement they

have of your brand

Expectation of what it would be

like to interact with you again

We think about brands emotionally

How we feel about them

The type of relationship we have with them

Choose a brand that is fit for the

function it needs to serve

Example

Efficient, reliable, functional Exotic, exciting, spontaneous

Moving even closer to your brand…

You should have started to think about your personal brand and how your reputation may

influence the strength of your brand.

The next step:

Complete the “My Personal Brand Personality” quiz.