personal branding: building an online thematic presence

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Personal Branding: Building an Online Thematic Presence Loyola University Chicago Presentation October 20, 2011

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Presentation to Loyola University ChicagoOctober 20, 2011

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Page 1: Personal Branding: Building an Online Thematic Presence

Personal Branding: Building an Online Thematic Presence

Loyola University Chicago Presentation

October 20, 2011

Page 2: Personal Branding: Building an Online Thematic Presence

About Me

New Business Development, MSLGROUP

PR & Marketing Consultant, DishBuzz

Board Member, Young Alumni Board, LUC

Co-Chair, YPN, PRSA Chicago

Page 3: Personal Branding: Building an Online Thematic Presence

Pick Five Themes

What moves you?

What do you read about?

What interests you?

Page 4: Personal Branding: Building an Online Thematic Presence

My Five Themes

PR & Marketing

Technology

Coffee Addict

Health & Fitness

Foodie

Page 5: Personal Branding: Building an Online Thematic Presence

What are strong

themes?

Niche but relatable

Varied among industries

Extend beyond resume

Drive conversations

Page 6: Personal Branding: Building an Online Thematic Presence

Twitter

Simple handle with name

Feature themes in profile

Use hashtags strategically

Interact proactively and reactively

Maintain brand with links

Page 7: Personal Branding: Building an Online Thematic Presence

My Twitter

Page 8: Personal Branding: Building an Online Thematic Presence

LinkedIn

Tailor bullets to themes/strengths

Use searchable terms

Maintain connections and groups

Be transparent and clear

Promote skills, clients & sectors

Page 9: Personal Branding: Building an Online Thematic Presence

LinkedIn

Page 10: Personal Branding: Building an Online Thematic Presence

LinkedIn

Page 11: Personal Branding: Building an Online Thematic Presence

Resume

Snapshot of LinkedIn profile

Tailor to opportunity

Bolster relevant classes/work

Use strong verbs and stats

Maintain brand creativity (pdf)

Page 12: Personal Branding: Building an Online Thematic Presence

My Resume

Page 13: Personal Branding: Building an Online Thematic Presence

Portfolio

Include visual and written work

Offer description and context

Illustrate diversity in experience

Retain confidential documents

Page 14: Personal Branding: Building an Online Thematic Presence

My Portfolio

Page 15: Personal Branding: Building an Online Thematic Presence

My Portfolio

Page 16: Personal Branding: Building an Online Thematic Presence

Blog

Showcase interests via tags

Feed off of existing conversations

Recycle old content

Be brief and insightful

Use rich media types and links

Page 17: Personal Branding: Building an Online Thematic Presence

My Blog

Page 18: Personal Branding: Building an Online Thematic Presence

Website

Feature as central hub with URL

Showcase online presence

Reiterate themes and objective

Build strong searchability

Make contact info accessible

Page 19: Personal Branding: Building an Online Thematic Presence

My Website

Page 20: Personal Branding: Building an Online Thematic Presence

My Website

Page 21: Personal Branding: Building an Online Thematic Presence

Moo.com

MiniCards

Page 22: Personal Branding: Building an Online Thematic Presence

Measurement

Evaluate quality of conversations

Check searchability and links

Setup personal Google Alerts

Compare niche influencers

Track influence in themes

Page 23: Personal Branding: Building an Online Thematic Presence

Flavors.me

Analytics

Page 24: Personal Branding: Building an Online Thematic Presence

Google

Analytics

Page 25: Personal Branding: Building an Online Thematic Presence

Google

Page 26: Personal Branding: Building an Online Thematic Presence

We Follow

Page 27: Personal Branding: Building an Online Thematic Presence

Klout

Page 28: Personal Branding: Building an Online Thematic Presence

Klout

Page 29: Personal Branding: Building an Online Thematic Presence

Key

Takeaways

Maintain consistent themes

Build strong network early

Proactively engage online

Construct online brand presence

Regularly evaluate/modify plan

Page 30: Personal Branding: Building an Online Thematic Presence

Key

Takeaways

Maintain consistent themes

Build strong network early

Proactively engage online

Construct online brand presence

Regularly evaluate/modify plan

Page 31: Personal Branding: Building an Online Thematic Presence

Questions?

Jeffrey LeFevrepr / marketing / digital

@jeffreyplefevre

[email protected]

http://jeffreyplefevre.com

slideshare.net/jeffreyplefevre