personal branding by digital dolphins
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Personal BrandingFor individuals passionate
about their brand image
Digital Dolphins Communications
By
Part 1: Why blogging is the
best way to build the
Brand You
Part 2: How Digital Dolphins
will help you build the
Brand You
Why Blogging to
Build Brand “You”
"Your personal brand is
a promise to your
clients... a promise of
quality, consistency,
competency, and
reliability."
Jason Hartman
Many people get branded unintentionally
but if you are serious about it there are
various ingredients which shape up your
brand, right from what you wear, where
you work, how you converse and how
you leave messages on your online
brand footprint
Personal branding is the
process where people and
their careers are marked as
brands
A clear brand image is essential for others to
believe in you and to follow youand it would eventually help you in both your personal and
professional life because you will stand out from the
crowd!
In Urban centers in India 93% of
people between the age bracket 18 -
38 are online
Increase your online
share of voice to
distinguish yourself!
Online Resume vs. Offline Resume
We are heading towards a future where if you blog and have an online resume
on your blog, then you will be perceived as a very valuable asset for a
prospective employer. Your opinions and thoughts is what will distinguish you
from others in 2011 and beyond, not just previous projects that only make you a
part of the huge job seeking crowd out there.
200 million websites
today and will grow
40000 times in 10
years!
This means that everything is
going to be on the web, if you don’t
have a healthy personal online
reputation/active space then you
will loose out on many
opportunities.
Increase online
share of voice
= start blogging!
Perception of
blogging
Myths
It is about writing
about your life
It is just about
posting articles
Have to write
everyday
You are nobody, why
will anyone read
your articles?
It earns a lot of money
It is too complicated
Truths
It takes time to be
established
It endorses you as a
brand
It creates opportunities
It allows you to express
It may give you some
money
Promotion is very very
time consuming
Start Bloggingand connect it with different social networking platforms
120,000 blogs created everyday across the world
5.4 million blog posts posted everyday
An average blogger spends 23 hours blogging each week
22% of the most popular sites are blogging sites
* Source: www.socialmediatoday.com
How Digital Dolphins Will
Help You Build Brand “You”
So what are we offering you?
• Designer site & blog with the URL of your choice
• All the plugins and widgets and other accessories
• Cool applications to help you optimize your blog
• Hosting for your site with five email ids
• Continuous SEO for your blog
• Editing (if required) and proof reading of all your articles
• Email marketing for your blog
• Dedicated Facebook community for the topic of your blog
• Support on getting the best out of Twitter and Linkedin
• Complete guidance on how to promote your blog
• Support on writing effective articles and get greater exposure
• Promote you in various blog directories
• Generating back links of your blog/site on various other blogs
And what do we charge?
Deliverables Cost (Rs)
Designing and setting up website/blog and custom designed profiles/pages on Facebook and Twitter (one time)
15,000
Maintenance and promotion (monthly, recurring) 5000
Questions Please!
Do I need to have a blog on my site?
Yes, you should. We will tell you why. 80
million names are googled everyday. In such a
scenario, what are the chances that someone
searching for you or your profession reaches
your site. Not much, if you have a static site,
where nothing happens. Search engines like
Google love sites which are dynamic and
which keep getting updated regularly. A blog on
your site helps you make your site dynamic
and SEO friendly. You just have to write
keyword oriented articles revolving around
your area of expertise on your blog and the
search engines will do the rest for you.
Moreover you should restrict yourself to your
niche on your blog. Don’t be general, be
specific and you will brand yourself faster!
I am a photographer, designer, painter, illustrator
What about me?
In that case you have an excellent
opportunity to build your online portfolio on
your blog. Keep uploading your pictures/
designs/ illustrations on regular intervals
and you will keep getting more and more
exposure. You will not have to write
anything. But the rules of
blogging/branding remain the same.
