personal branding & competitiveness

Personal Branding:

Enhancing Your Employ-

ability

BY: JAMAL NASSAR

NOV. 2016

KUALA LUMPUR, MALAYSIA

[email protected]

WWW.JAMALNASSAR.COM

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mailto:[email protected]

About

This is a full day workshop that aims to provide:

Introduction to personal branding

Introduce elements of personal branding

What do I need to start branding yourself today?

How can I do to become more competitive in todays’ job market

Prepare and submit a better Cover Letter, Resume’ and Profile

How to prepare for an interview?

How to manage a Panel interview to your advantage

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Video

You Got The Job!

How to Brand yourself & Increase your Employability: By

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Self Branding

What is a Brand?

What is self branding?

“The process of creating a distinctive unique image of yourself”

JN


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What is Your Personal Brand?


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Video

Go after what you believe


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Define Your Personal Brand?

What are the Elements of Personal

Branding?

Appearance

Your voice

Ethics & demeanor

Life philosophy

Your Social values & cause

Your personal profile (Explain your brand)!

Your online social & professional profiles


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Before Branding

Exercise: Who are you?

30 minutes.

In this short but powerful exercise, participants take 30 minutes to:

1. Holistically describe themselves (who they are) in no more than 2 lines &

2. why they exist (mission & vision in life)!

Warning: this exercise may take a life time longer than 30 minutes.


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Your Personal Professional Brand

Establish you area of expertise

Build a presence off and online

Generate brand awareness through networking

Know what you want & why you want it

Clarity & consistency

Draw the lines and define your playing field

Become a member of your professional associations

Obtain specialized certifications


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How to Build your Personal Brand?

Identify your target market

Identify your competition

Have a mission & vision

Know your values

Communicate your brand

Establish a personal blog or a website, other online media

Use online self branding tools


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Exercise

Why you need to define your top 3 un-negotiable values ?

….Why?

Discussion followed by exercise

15 minutes


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Enhance Your Brand Through

Presence

Your Professional Deck

Your E-profiles / Internet Presence

Social Media


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Your Professional Deck

Business Card

Profile

Portfolio

Website/blog

Published Books/Articles


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Your I-presence


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E-Presence

Linkedin

Website/

Blog

Publications/

Articles

Social Media

CV Link

E-Portfolio

Social Media Strategies

Define A “Social Media Strategy”

Examine your Privacy Settings (Imp.)

Use it to communicate your professional & personal interest

Before you post…What to do?


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Social Media & Career Disaster

What Could Go Wrong?

(Video)

+

Case Study


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Submit your Resume


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CV / Resume

What is the objective of a CV?

First impression

Brief but strong introduction

Gets you an interview


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Type of Resume

Chronological

Functional

Mixed


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Resume’ Components

Heading

Objectives (Mission, professional statement)

Summary of qualification

Work experience (+Achievements)

Education (maybe before experience if you are a Phd holder)

Skills (Key skills & Soft skills, skills by category)

Interest, community work, memberships, etc.


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General Resume Tips

Look good

Simple

Neat

Accurate

Specific

Descriptive

Relevant

Honest

Positive

Updated*


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What not to Write!

Year of Birth

Martial Status

Family History (wife, and children)

Home Address

Hobbies & Interest!


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Resume Do’s & Don’ts

Resume’ Do’s:

Customized to a certain extent towards a specific job

Grammar & spelling error Free

Well formatted & pleasing to the eyes

Include your soft skills

Remove irrelevant personal information

Structure your resume’


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Resume Do’s

Achievement Statements (Examples)

- Increased profits by xx%

- Reduced errors by xx%

- Reduced losses by xx%

- Improved teamwork significantly, by…1.2.3.

- Solved a problem by 1.2.3.

- Found cost effective solution

- Received an award

- Prevented a problem

- First to…..utilize……. in the company

- Developed a new procedure

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Resume Do’s & Don’ts

Resume’ Don’ts:

Do not use the pronoun “I, me, my, our”.

Avoid fancy fonts

Avoid abbreviations

Avoid general & long sentences

Don’t overuse Bold, Italic, or underline


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What to Consider

Tailor your CV to the job (How…?)

Know the Company & the position

Write a personal and customized CL.

Your CV to include more achievements


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Resume’ - Regional Practices

To consider:

Photo (depends)

Personal information (Not to include)

References (Not to include)

Length of CV (shorter)


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Sample of Resume’


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The Worst Resume’ by BusinessInsider.Com


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More Samples


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Sample of Resume’


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Professional Design Resume’


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Exercise

Group Exercise

- CV Editing


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PART II


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Cover Letter


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3 reasons why do you need a Cover Letter?

Cover Letter

Your Pitch!

Give the employer a reason to take your CV seriously

Brief & to the point

No details

“Consider adding a short personal story linking to a cause”

Avoid general CL! [AVOID]


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Cover Letter


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A professional letter that:

Speaks your voice

Displays your abilities

Shows your talent

Shows you are a great match.

Cover Letter


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What is a Good Cover Letter?

Opening Statement

Experience brief (Relevant)

Why you?

Closing Statement


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Cover Letter Exercise

Make a Cover Letter to a Social Media Manager Position with Facebook.

Tell them why they should hire you, and why you are the perfect candidate

for the job!

15 Minutes


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The Job Interview (Video)


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Exercise

Interview Panel

1 hour


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The Interview

Before the beginning Visualize Success


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How to position yourself?

Know everything about the company

The Management, the BOD, Chairman, CEO, President.

Who are the Strategic Partners?

Understand every single details about the JD (Job Description)

Research the interviewer profile

Be ready to interrupt the interviewer if they don’t make sense!

Be ready to Disagree (show your voice and your opinion politely)

Display the funny intellectual you


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How to position yourself?

Turn The Interview to your advantage!

Feel free to question the business model of the company

Inquire and understand where the organization is going

At the end: MAKE YOUR PITCH!How to Brand yourself & Increase your Employability: By

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Body Language During the Interview

Make sure to look to the interviewer when you talk to him/her

Smile, remember to always smile

Be aware of your posture (Critical)!

Be aware of body mirroring technique

Be aware of cultural offenses

Do not move a lot!

Be Aware of your tone.

Speak slowly, clearly, and emphasis key words

Be Confident


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Social Media & Employers

Be ready for your future boss to examine all your public Facebook posts!

Build up and complete your Linkedin profile

Be aware of any negative public posts, articles or photos that can be

damaging to your professional career

Be proactive and show your professional interest online

(Linkedin, blogging, twitter, etc).


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Q&A

Create Your Brand & Enhance your Employability

Jamal Nassar

Nov. 2016

[email protected]

www.jamalnassar.com


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mailto:[email protected]

http://www.jamalnassar.com/

personal branding & competitiveness

Self Improvement