Personal Branding:Do You Know the Origins?

cc: See-ming Lee 李思明 SML - https://www.flickr.com/photos/48973657@N00

Personal branding is the practice of people marketing themselves and their

careers as brands.cc: MarcelaPalma - https://www.flickr.com/photos/53114928@N02

While previous self-help management techniques were about self-improvement, the personal-branding

concept suggests instead that success comes from self-packaging.

cc: Daniel Y. Go - https://www.flickr.com/photos/84172943@N00

Personal branding often involves the application of one's name to various

products.cc: danmachold - https://www.flickr.com/photos/55569773@N00

For example, the celebrity real-estate mogul turned President of the United States, Donald Trump uses his

last name extensively on his buildings and on the products he endorses.

cc: Gage Skidmore - https://www.flickr.com/photos/22007612@N05

This same logic follows for personal brands-there is a constant desire for a reinforcement

of the self-brand.cc: Arenamontanus - https://www.flickr.com/photos/87547772@N00

History

Personal branding, self-positioning, and all individual branding by whatever name, was first introduced in 1937 in the book Think and Grow Rich by Napoleon

Hill.cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00

Positioning Yourself and Your Career-You can benefit by using positioning strategy to

advance your own career.cc: ITU Pictures - https://www.flickr.com/photos/42121221@N07

Key principle: Don’t try to do everything yourself.

cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00

Goffman's self presentation theory

Goffman’s Self Presentation is a key theory that explores the way people want to be seen and how

people are perceived by their peers.cc: MsHellyer - https://www.flickr.com/photos/7272807@N02

Goffman, uses the term Dramaturgy as a component to his theory of self

presentation.

cc: APMus - https://www.flickr.com/photos/54514782@N06

This term refers to looking at your own persona as a drama, treating your actions

as an actor in a play.cc: Len Radin - https://www.flickr.com/photos/9080018@N07

Social media

Social media extends beyond just Facebook and Twitter and into the

professional world as well.

cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00

There are general professional profiles like LinkedIn and company or industry-specific

networks, such as Slack.cc: TAKA@P.P.R.S - https://www.flickr.com/photos/26414679@N05

Thus, social media network sites serve as complex, technologically mediated venues for

the branding of the self.cc: jenny downing - https://www.flickr.com/photos/7941044@N06

Thousands of self-help books, programs, personal coaches, and articles exist to help individuals learn

to self-brand.cc: RichGrundy - https://www.flickr.com/photos/32888907@N03

Because personal branding is basically pointing out, and in some cases, glorifying, certain positive characteristics of an individual, it is not unlike traditional branding of products

and companies.cc: Brett Jordan - https://www.flickr.com/photos/55497864@N00

Personal branding makes you accountable to others in a way that mirrors the corporation to consumer

relationship.cc: Paul Keller - https://www.flickr.com/photos/18259771@N00

Authenticity is viewed as both residing inside the self and is also demonstrated by allowing the outside

world access to one's inner self.cc: rodarmor - https://www.flickr.com/photos/28066001@N03

It is interesting to think about the idea of authenticity with disclosure, and the freedom social networks allow

in disclosing an inauthentic self.

cc: Tim Geers - https://www.flickr.com/photos/47912915@N02

All the while, those posting are forming a digital archive of the self, through which a brand could

be crafted by others.cc: phsymyst - https://www.flickr.com/photos/78624556@N08

Thank YouWikipedia

Post Road Consulting LLC

cc: stevendepolo - https://www.flickr.com/photos/10506540@N07