personal branding e reputazione online
DESCRIPTION
Che cos'è il personal branding? Quali sono i falsi miti sul tema? Come si controlla la propria reputazione online, sul Web e sui social network? Quali sono le cose assolutamente da non fare online?TRANSCRIPT
![Page 1: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/1.jpg)
PERSONAL BRANDING
A CURA DI GIANLUIGI BONANOMI (@GBONANOMI)
![Page 2: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/2.jpg)
“TODAY, IN THE AGE OF THE INDIVIDUAL,
YOU HAVE TO BE YOUR OWN BRAND.
HERE'S WHAT IT TAKES TO BE THE CEO
OF ME INC.”Tom Peters (1997)
![Page 3: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/3.jpg)
“YOUR BRAND IS WHAT PEOPLE SAY
ABOUT YOU WHEN YOU ARE
NOT IN THE ROOM”
Jeff Bezos
![Page 4: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/4.jpg)
“IT TAKES MANY GOOD DEEDS TO BUILD A GOOD
REPUTATION, AND ONLY ONE BAD
ONE TO LOSE IT”(B. FRANKLIN)
![Page 5: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/5.jpg)
YOU NEVER GET A SECOND
CHANCE TO MAKE A FIRST IMPRESSION
![Page 6: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/6.jpg)
UN SALTO NEL
FUTURO…
(AUTHOR RANK)
![Page 7: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/7.jpg)
4 FALSI MITI DEL
PERSONAL BRANDING
![Page 8: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/8.jpg)
«IL PERSONAL BRANDING È QUELLO CHE
DICIAMO DI NOI STESSI»
![Page 9: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/9.jpg)
«FARE PERSONAL BRANDING
SIGNIFICA DARE UN’IMMAGINE
FALSA O ESAGERATA DI
SÉ»
![Page 10: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/10.jpg)
«IL PERSONAL BRANDING È
UNA QUESTIONE DI
EGO»
![Page 11: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/11.jpg)
«IL PERSONAL BRANDING È SOLO PER
LE STAR»
![Page 12: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/12.jpg)
PERCHÉ È IMPORTANTE
QUELLO CHE SI DICE ONLINE SUL NOSTRO
CONTO?
![Page 13: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/13.jpg)
IL 44% DEGLI ADULTI ONLINE
HA FATTO CONTROLLI
SULLA REPUTAZIONE
PROFESSIONALE DI TERZI
![Page 14: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/14.jpg)
IL 31% DI CHI HA UN IMPIEGO HA FATTO RICERCHE
SU COLLEGHI, PROFESSIONISTI O COMPETITOR
![Page 15: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/15.jpg)
77% DEI RECRUITER CERCA ONLINE IL
NOME DEI CANDIDATI. DI
QUESTI IL 35% VIENE SCARTATO SENZA
COLLOQUIO (RICERCA EXECUTNET)
![Page 16: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/16.jpg)
CLIENTI
![Page 17: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/17.jpg)
![Page 18: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/18.jpg)
IMMAGINE
BIO- NON CAMPO VUOTO
- NON ESAGERARE- NO CITAZIONI
- NO COPIA E INCOLLA- KEYWORD
INDIRIZZO EMAIL
LANDING PAGE
(ES: ABOUT.ME)
![Page 19: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/19.jpg)
SPECIALIZZARSI(trovare la
nicchia)
![Page 20: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/20.jpg)
ESSERE SUI SOCIAL MEDIA
![Page 21: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/21.jpg)
NETWORKING
FOLLOW UP
![Page 22: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/22.jpg)
SOCIAL MEDIA DIVERSI,
SCOPI DIVERSI
![Page 23: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/23.jpg)
VIDEO
![Page 24: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/24.jpg)
❶CONDIVIDERE
❷UNIRSI ALLA
CONVERSAZIONE
❸VERIFICARE
POSIZIONAMENTO
![Page 25: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/25.jpg)
SOCIAL MEDIA AUTOMATION
(HootSuite - Buffer)
![Page 26: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/26.jpg)
INFLUENCER
![Page 27: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/27.jpg)
SERP
![Page 28: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/28.jpg)
CONSULENTI E LIBERI
PROFESSIONISTI
VANTAGGI BLOG:
❶ AVERE + SPAZIO❷ FARSI TROVARE (CONDIZIONARE RISULTATI DELLE RICERCHE ONLINE)❸ EVANGELIZZARE + CONDIVIDERE (SHARE BUTTON)❹CREARE RELAZIONI CON CLIENTI E FARLI INCONTRARE TRA LORO
![Page 29: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/29.jpg)
SITO WEB
![Page 30: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/30.jpg)
CONTENUTI DI QUALITÀ
OriginaliSemplici
MultimedialiUtili
![Page 31: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/31.jpg)
CYBERSQUATTING
![Page 32: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/32.jpg)
STORYTELLING
SETTE REGOLE STORIA PERFETTA:❶SEMPLICE❷ORIGINALE❸TARGETTIZZATA❹EMOZIONANTE❺VALORIALE❻CREATIVA❼VIRALE
![Page 34: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/34.jpg)
PERSONAL GUERRILLA
MARKETING
Employ Adam (Personal Guerrilla Marketing + Video CV)
![Page 35: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/35.jpg)
SINCERI
UNICI
RETE SOCIALE
CHIARI
COSTANTI
ESSERE
![Page 36: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/36.jpg)
FATELO PER UN TARGET
FATELO ONLINE
FATELO PER VOI
FATELO PUBBLICAMENTE
FATELO GRATIS
FARE
![Page 37: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/37.jpg)
❶ PERSONAL BRAGGING
❷ CRAZY
TAGGING
❸ IGNORARE DOMANDE
❹ STALKING
❺ NO
CREDITS
![Page 38: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/38.jpg)
COME SCOPRIRE
CHI STA PARLANDO
DI ME?
![Page 40: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/40.jpg)
EGOSURFING
![Page 41: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/41.jpg)
AFFINARE LE
RICERCHE
![Page 42: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/42.jpg)
GOOGLE ALERT
![Page 44: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/44.jpg)
GOOGLE+
![Page 45: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/45.jpg)
CHE COSA FARE SE TROVIAMO
CONTENUTI SCONVENIENTI?
![Page 46: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/46.jpg)
RIMOZIONE DEI PROPRI CONTENUTI
DAI RISULTATI DI RICERCA DI
RIMUOVERE UNA PAGINA INTERARIMUOVERE VERSIONE CACHE DELLA PAGINARIMUOVERE UNA DIRECTORY O IL TUO INTERO SITORIMUOVERE UN'IMMAGINE
![Page 47: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/47.jpg)
RIMOZIONE DEI
CONTENUTI ALTRUI DAI
RISULTATI DI RICERCA DI
INVIARE UNA RICHIESTA DI RIMOZIONE PER MOTIVI LEGALIRIMUOVERE INFORMAZIONI PERSONALI DAL WEBCHIEDERE A GOOGLE DI NON VISUALIZZARE I CONTENUTI OBSOL
ETI DELLA PAGINA
![Page 48: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/48.jpg)
MONITORARE I SOCIAL MEDIA
![Page 49: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/49.jpg)
APP MENTION
![Page 56: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/56.jpg)
FURTO D’IDENTITÀ
90% DEI CASI: FRODE FINANZIARIA10% DANNEGGIAMENTO DELLA REPUTAZIONE
![Page 57: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/57.jpg)
CLONAZIONE CARTE
INGEGNERIA SOCIALE
PHISHING
KEYLOGGING
![Page 58: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/58.jpg)
UN TERZO DEGLI UTENTI NON PROTEGGE
SMARTPHONE E TABLET CON PIN
O PASSWORD
![Page 59: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/59.jpg)
PROTEGGERSI DA MOBILE MALWARE
![Page 60: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/60.jpg)
E SE CI HACKERANO L’ACCOUNT FACEBOOK?
https://it-it.facebook.com/hacked
![Page 61: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/61.jpg)
- Fornire i propri dati solo a società che hanno una buona reputazione (occhio a spam e phishing)- Utilizzare tutte le opzioni di sicurezza (non solo password: connessione protetta con protocollo HTTPS, Two step verification) - Prestare attenzione al tipo dei dati forniti (attenti alle informazioni pubblicate, specialmente sui forum)- Mantenere aggiornati i propri programmi (personal firewall e antivirus)- Controllare frequentemente il proprio conto corrente (alert SMS)- Proteggersi anche su mobile (es: «Trova il mio iPhone»)
PREVENIRE I FURTI DIIDENTITÀ
![Page 62: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/62.jpg)
presentare denuncia a Polizia Postale e alla GdF (anche denuncia «virtuale»: www.denunceviaweb.poliziadistato.it)
bloccare le carte di credito e tutti i conti contattare il dipartimento di sicurezza o antifrode delle banche o
degli istituti finanziari, le aziende di servizi pubblici, i provider di servizi Internet e tutti i luoghi in cui la carta di credito viene utilizzata regolarmente
far seguire la telefonata da raccomandata con ricevuta di ritorno modificare le password di tutti i conti on-line
COSA FARE IN CASO DI
FURTO?
![Page 63: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/63.jpg)
IL DECALOGO
DELLA PRIVACY
![Page 64: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/64.jpg)
1
VIDEO
![Page 65: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/65.jpg)
2
FOTO PROFILO
(L’IMMAGINE NON È TUTTO, MA…)
![Page 66: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/66.jpg)
3
PRIVACY
![Page 67: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/67.jpg)
4
FOTO (hot, o nei locali)
![Page 68: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/68.jpg)
5
TAG
![Page 69: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/69.jpg)
6
ERRORI
![Page 70: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/70.jpg)
7
CONTATTO FACEBOOK
![Page 71: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/71.jpg)
8
GEOLOCALIZZAZIONE
![Page 72: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/72.jpg)
9
DATE PARTENZA
![Page 73: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/73.jpg)
10
FOTO MINORI
![Page 74: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/74.jpg)
PER APPROFONDIRE
❶ Luigi Centenaro - Personal branding con i social media, eBook gratuito (www.personalbranding.it)❷ Erik Deckers, Personal branding is not personal bragging, Personal branding blog❸Kevin Dolnin, Job Hunting? Go Google Yourself, StarTribune❹Come creare un video curriculum vitae, Videovirale.biz❺Lori Randall Stradtman , Gestire la reputazione online for dummies, HOEPLI
❻Pandemia.info❼Tom Peters, The brand called you (1997), Fast Company❽Riccardo Scandellari, Fai di te stesso un brand, Dario Flaccovio Editore ❾Seth Godin, La mucca viola, Sperling & Kupfer❿Rimassa e Pellizzari, Personal Jobbing, eBook gratuito
![Page 75: Personal branding e reputazione online](https://reader035.vdocuments.net/reader035/viewer/2022062613/54513017af795902348b4b04/html5/thumbnails/75.jpg)
Mail gianluigi.bonanomi
@gmail.com
Skype gianluigibonanomi
YouTube youtube.com/user/Gianluigi
bonanomi
LinkedIn linkedin.com/in/
gianluigibonanomi
Facebook facebook.com/
gianluigi.bonanomi
Twitter twitter.com/GBonanomi