personal branding for public figures
TRANSCRIPT
Why are CEO's afraid to get on Social Media?
KHALED ELAHMAD
• Not relevant to my industry• No ROI• Too risky• Just for young people• Legal discourages
"The most influential CEOstoday are social leaders, open to listening, engagingin dialogue with stakeholders and responsive to their followers."
KHALED ELAHMAD
Research shows that "82%of consumers are more likelyto trust a company whose CEO engages on social media"
KHALED ELAHMAD
“Who’s on Twitter? My customers, my employees,my competitor’s customers. & I hear every minute of every day how we’re doing & what we need to do differently.”
KHALED ELAHMAD
JOHN LEGERECEO OF T-MOBILE
"The activity of the most influential leaders on social Media increasingly reflects emerging leadership practiceswhich will likely define the future of management"
KHALED ELAHMAD
DR. SHADI AL SHAIKH
KHALED ELAHMAD
2 MILLION360,000
21,300
40,000
What is Branding?التوسيم؟ هو ما
If you are part of the herdالقطيع من جزء كنت اذا
What would set you apart?غيرك؟ عن سيميزك الذي ما
What do I want to do in life?بالحياة؟ أعمل أن أريد ماذا
: مجال في خبير لمرتبة الوصول هو الذاتي الترويجخالل من معين
والتي غيرك عن بها تمتاز التي المضافة القيمةباستمرار تقديمها تستطيع
Personal Branding
Have you Googled your name?الجوجل؟ في اسمك عن بحثت متى
Have you Googled your name?الجوجل؟ في اسمك عن بحثت متى
Build your Online Communityااللكتروني المجتمع
What you are doing MattersHow you are doing it is Important
Why you are doing it is Critical
Make sure :The image is right
The message is clearYour brand is appealing to the large audience
Self-realizationFulfillment by oneself of the possibilities of one's character or
personality
What are your Strengths?القوة#
What do people Compliment you for?إطراء#
What Impression you want people to make of you?إنطباع#
What are your Weaknesses?الضعف#
What are you Passionate about?شغف#
What are your Values?418 Values here: http://bit.ly/VaLueS
Your brand is not created – it’s Cultivatedطويلة وعناية لزراعة تحتاج الثمار
Your Superpowers are the things you do better than everyone else# المميزة_ مهاراتك
The more you can humanize your brand, the deeper connection you will establish with your
community
Do’s & Don'ts of Personal Branding
KHALED ELAHMAD
1- Extend the Brand
KHALED ELAHMAD
On the “Marriott on the Move” blog, chairman Bill Marriott does a great job of extending the Marriott brand through this travails, including trips to meet previous presidents, stories about his executive assistant and random book reviews.
2- Grow your–and your company’s–network
KHALED ELAHMAD
CEOs have the opportunity to network with all sorts of stakeholders via social media. Networked individuals perform better in a business setting than those that are less networked.
3- Build thought leadership
KHALED ELAHMAD
LinkedIn is becoming a GREAT tool for executives to use as a thought leadership platform
4- Customer service (yes, CEOs can & should help with customer service online)
KHALED ELAHMAD
5- Give the company a more human face
KHALED ELAHMAD
This photo shows you the human side, which is what many people want to see from their CEO.
6- Identify new customers
KHALED ELAHMAD
7- Show that your company is innovative
KHALED ELAHMAD
Just by the mere fact that your CEO is ON Twitter,you are seen as an innovative company in many ways.
8- Give customers more insight into your brand
KHALED ELAHMAD
Many of CEO Mark Bertolini's tweets have more to do with community work and other projects that do not have to do with insurance. Giving customers, potential customers and employees more insight into what Aetna is all about.
9- Drive more media & analyst coverage
KHALED ELAHMAD
When your CEO is on Twitter, that makes him muchMore accessible.
10- Build positive morale with employees
KHALED ELAHMAD
People WANT to work for CEOs who are using social. Because they want more information from them.We want to hear more from our CEO. More about his vision. More about his work. More about what he’s up to.
1- Don’t expect instant results
KHALED ELAHMAD
Generating leads from social media takes time & effort.
3- Don’t vent online
KHALED ELAHMAD
Give personal opinions or comment on controversial things. You don’t want to upset potential customers or clients.
4- Don’t spam your followers
KHALED ELAHMAD
Write your own content or curate good one, but don’tspam. Schedule your posts so they will have good Frequency.
5- Don’t spread yourself too thin
KHALED ELAHMAD
You don’t have to be active on all social networks,Find the one your targeted audience is active at andInvest there.
6- Don’t Sink to a Troll’s Level
KHALED ELAHMAD
When people leave rude or negative comments on yoursocial media account, or send you nasty private messagesit’s always best to take the high road. Respond to their hate with kindness and professionalism. Don’t let your personal feelings get involved.
7- Don’t interact with questionable content
KHALED ELAHMAD
There is a delicate line as to what should be shared and what shouldn't. Think carefully about your business and what is stands for first.
8- Don't plagiarize content
KHALED ELAHMAD
Resharing is one thing, copying content & branding it as your own is another. Always give credit where credit is due.
9- Don't bash other people or other brands
KHALED ELAHMAD
Even if you do not explicitly name an organization or company, it is generally easy to figure out who you are talking about. It is also smart to avoid publishing negative comments about other brands. If you have nothing constructive to say, do not say it at all.
10- Don't ignore the conversation
KHALED ELAHMAD
Your online brand is an ongoing process requiring engagement and attention. Don’t just listen to what others are saying about you; dive into the conversation and be proactive about engaging with and responding to others.
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently." Warren
Buffetو 20 الطيبة السمعة لبناء لهدمها 5سنة فقط دقائق
Boston Marathon victim costume
PR Executive Racist Tweet
االعالم منصات على حصلت أخطاءاالجتماعي
االعالم منصات على حصلت أخطاءاالجتماعي
االعالم منصات على حصلت أخطاءاالجتماعي
Brand Name
Peers
Sector
Who is looking for you?
Learn from them
Keep up with new trends
Content StrategyBrand Content Sector Content
Social Content
Brand ContentStory telling Content indirectly Telling about the value of the Product / service
Sector Content1- Build a Sector Content Bank2- Be the thought leader in your field to your followers
Social ContentShare social content:1. Greetings2. Quotes3. Questions / Fill in the blankWho is the author
Source: @Yousef of @CareemUAE
Business to Business
Business to Consumer
Source: https://blog.bufferapp.com/new-social-media-research
Source: https://blog.bufferapp.com/new-social-media-research
Source: https://blog.bufferapp.com/new-social-media-research
How people spend their time on Social Media
NEWS FRIENDS
Source: https://blog.bufferapp.com/new-social-media-research
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Be humanRemember, it’s SOCIAL media.
Don’t be too promotional or just broadcast message. Have
conversations.
Give valueYour posts need to give your
customers value and a reason to follow you. And value doesn’t just
mean offers and promotions Be creativeThink about your audience and what they like and value. Share
things they’ll like and be interested in from a range of
sources
Be consistent
Aim to tweet at least once a day. A irregular and unmonitored account
is worse than no account at all Think about timings
There are tools out there (Tweriod) that show when you’re followers are most
active. Schedule your posts for those times to reach your
followers
Top tips for social media
Content Banksالمحتوى بنك
Tools
Content Banksالمحتوى بنك
Tools
Content Banksالمحتوى بنك
Tools
Content Banksالمحتوى بنك
Tools
Design Toolsالمحتوى تصميم
Tools
Design Toolsالمحتوى تصميم
Tools
Get more Engagement on Twitter
Pin your Tweets
Twitter Users Penetration in Arab Countries
Source: Population: http://laborsta.ilo.org/Twitter Data: ConnectAds Agency presentation
Spread your tweets out
Shine the spotlight on your customers and clients
Share easily digestible tips
Join trending content
Get scientific with your tweets
• Tweet on Sundays to get more retweets• Tweet after 8pm to extend your reach• Tweet images -- rich media is hot, hot, hot• Spell out the word "retweet" (don't use RT)• Use exclamation points in your tweets!
Retweet others the way you want to be retweeted
Twitter Chat
http://tweetreports.com/twitter-chat-schedule
المفضل كتابك مؤلف مع والتفاعل للبحثمدينتك في السياسيين مع للتواصل
بالك على يخطر موضوع ألي المقاالت أحدث
مجالك في فكر صاحب لتصبح
Hashtag
1- Cities / Countries 2- Conferences 3- Initiatives4- Major Keywords
Lists
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy
Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy
Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy
Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy
Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy
TwitterInclude Shortened Links
To Drive Traffic
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
TwitterUse Images ToGrab Attention
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
TwitterWant Retweets?
ASK for Them
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
TwitterUse Actionable Words
Like “Download”
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
TwitterRecycle Tweets
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
TwitterTweet AboutSocial Media
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
TwitterSchedule Your Tweets
At Night to get RT
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
TwitterBe Responsive
Customers Expect it
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
TwitterTweeting Stats
Expands Your Reach
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
Twitter Polls1. “Regularly post branded polls”
Source: http://www.socialmediatoday.com/social-networks/twitter-provides-tips-how-brands-can-use-twitter-polls
Twitter Polls2. “Give people a say in decisions”
Source: http://www.socialmediatoday.com/social-networks/twitter-provides-tips-how-brands-can-use-twitter-polls
Twitter Polls3. “Tap into live events by hosting related conversations”
Source: http://www.socialmediatoday.com/social-networks/twitter-provides-tips-how-brands-can-use-twitter-polls
Twitter Polls4. “Conduct market research on your products or services”
Source: http://www.socialmediatoday.com/social-networks/twitter-provides-tips-how-brands-can-use-twitter-polls
Twitter Polls5. “Create polls on topics relevant to your brand”
Source: http://www.socialmediatoday.com/social-networks/twitter-provides-tips-how-brands-can-use-twitter-polls
Twitter Polls6. “Promote specific products”
Source: http://www.socialmediatoday.com/social-networks/twitter-provides-tips-how-brands-can-use-twitter-polls
Facebook Users Penetration in Arab Countries
Source: Population: http://laborsta.ilo.org/Facebook Data: Facebook
Use of Language on Facebook in Arab World
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Source: www.ArabSocialMediaReport.com
عربي
English
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
www.rightsmanager.fb.com
www.facebook.com/livemap
https://chatfuel.com
Get more Engagement on facebook
Tell Stories
Peak Hours:
1- Check your Facebook Insights for Peak Hours2- Check your Demographics and check their Work / play / home habits3- Check if there is a major sporting / cultural event4- Mind the seasonal events (Ramadan, Christmas..)
Trending Topics
Post Behind-the-Scenes Shots of Your Business
Post Selfies
Post Viral Photos
Post Questions / Who’s the Author / Fill in the blank
Post Quotes
Post Photos of Your Product in Use
Post Videos
• Behind the scenes • You and your team• How to use your product/services• Just say hello• Your fun side
If you tell people what you know
They will buy what you sell
Last
Thank YouKhaled ElAhmad
www.KhaledElAhmad.com