personal branding for today's professionals
TRANSCRIPT
PERSONAL BRANDING FOR TODAYS PROFESSIONALS
June 4, 2015
Kristina Norris & Zach Burrus
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CONTACT US!
• KRISTINA NORRIS • @KristinaMNorris• [email protected]
ZACH BURRUS@ZachBurrus
#BrandingWebinar
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AGENDA
PERSONAL BRANDING
WHY IT MATTERS
KNOWING YOURSELF
HOW TO DEVELOP IT
MAKING IT COUNT
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PERSONAL BRANDING
“Personal branding is about unearthing what is true and unique about you and letting everyone know about it.”
- Dan Schawbel, Me 2.0
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PERSONAL BRANDING MYTHS
People aren’t brands
I don’t have a personal brand
It’s all about the professional you
Everyone that matters knows the real me
You know me when you meet me
It’s only important if you’re looking for a job
My accomplishments speak for themselves
Its all about an image
My personal brand is my blog and social accounts
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WHY IT MATTERS
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KNOWING YOURSELF
It’s not who you are that holds you back, it’s who you think you’re not
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HOW TO DEVELOP IT
• VALUES
• PASSIONS
• BELIEFS
Re
finin
g Y
ou
r B
ran
d
ONE WORD
Simple, conversational and less than 2
sentences
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HOW TO DEVELOP IT
• CONTINUOUS LEARNING• & COMPASSIONATE
• CREATING/CREATIVITY
• QUIRKY/CLUMSY
CONTINUING
Lifelong learner driven by compassion, creativity &
clumsiness
Re
finin
g K
ristin
a’s
Bra
nd
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ME. ME. ME!
1. YOUR LIFE 2. YOUR THOUGHTS
3. OTHERS CONTENT
THE 1/3 RULE
YOUR THOUGHTS
YOUR LIFE
OTHERS’ CONTENT
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REMAIN ACCOUNTABLE
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SHIFT CAREERS
shiftcomm.com/careers
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AT THE END OF THE DAY…
•BE AUTHENTIC. •BE HOLISTIC. •BE ACCOUNTABLE.
THANK YOU!