personal branding (improved version - for jade)
DESCRIPTION
If you want to be seen, if you want to be remembered - take control of your personal brand, make it work for you. Give it meaning, give it impact, give it consistency. Do something - and create content around that something. And, be the duck ;)TRANSCRIPT
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Personal Brandingwhy you need it, how you do it.
Leo Exter, founder @ http://westartup.eu for
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My name is Leo
I’m helping
first-time entrepreneurs
build
successful startups
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We – start – up
.eu
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• Founder at http://westartup.eu
• Partner, HealthStartup• Coach, MIC
Boostcamp Brussels• Co-founder,
BetaInvest• Co-organizer at
Startup Weekend Brussels, Mons, Liege
• Co-organizer at Bizcamp Belgium
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Why personal branding?
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Why would anyone notice – remember - pay attention to you?
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You have to stand out, but that’s not enough.
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Career is over. Your reputation pays your bills.
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Communicate a
representation of your self to the outside world
• Meaningful• Impactful • Credible
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Being different is NOT branding
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Want impact? Focus!(otherwise you end up with something like this)
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Inconsistencies kill credibility
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Be the duck!
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Let’s get practical now
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Be brutally honest about what you want out of life (big things)
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Don’t compromise on your principles
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• What do you want to achieve?
• Who is your target audience?
• What are your resources?
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• What I want to achieve: –Help people start new, better businesses – “Filter out” the wrong people –Get invited to do marketing consulting
• My target audience: –Entrepreneurs, customers, investors
• My resources: –My time
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• Content (action and word)
• Presence (physical and digital)
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Be the duck!
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Do something
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Do something again
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Keep doing it!
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So, what does it bring?
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Support action with content
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Clothes make a man
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Create your own
uniform
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Same for girls, with more options
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Creative thinker, brand builder, pragmatic planner, marketing guy to the core and part-time perfectionist.
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• http://www.facebook.com/leo.exter
• http://be.linkedin.com/in/exter
• http://twitter.com/leoexter
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Professional photos
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Not-so-professional photos
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Make a conscious choice – every time
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Join networks…or build your own
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Follow a simple process
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4 rules of networking
• First focus on quantity, then on quality
• Become a super-networker: put people in touch with other people
• Give without hope of getting back
• Be present - often
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Meaningful Impactful
Credible
Remember: be the duck!
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www.westartup.eu
@leoexter
www.facebook.com/westartup
Don’t hesitate to ask questions!