Personal Branding MBA 726 Presentation

Download Personal Branding MBA 726 Presentation

Post on 06-Jul-2015

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DESCRIPTION

My final presentation for MBA726, regarding my progress through social media.

TRANSCRIPT

  • 1. content

2.

  • Renaissance Man / RenaissanceMensch
  • Right-brain guy in a left-brain MBA class

3.

  • SEO
  • SEM
  • Formatting
  • Content

4.

  • More cosmopolitan look

5.

  • Journalisms credibility problem
  • Apply informal logic (critical thinking) to Journalism
  • Restore credibility & earn back respect

6.

  • Not much interest
  • Two posts per week!

7. 8.

  • Scribe Site More descriptive
  • Problem with URL, though
  • Used a 301 Redirect to alias new URLover to old site

9.

  • A scribe for the 21 stCentury
  • Original, optimized content
  • Social media, blogs, profiles, websites
  • Tweets, articles, reviews, pres releases
  • Podcasts, videos

My writing may not be all that great, but I make up for it in volume. 10.

  • Im an idea generator,
  • an imagine-ator,
  • a content creator,
  • a constant curator,
  • a site aggregator,
  • and a master craftsman

11.

  • Right brained with a left-brain bias
  • ADD
  • Vocabulary, interests
  • Insatiable curiosity
  • Fast writer

A 147 I.Q. 12.

  • Creatives seeking ideas
  • Curators looking for interesting stuff to share
  • Employers seeking
    • Breadth of knowledge
    • Accuracy, vocabulary, formatting skills
    • Churn out content quickly

13.

  • fiction writers
  • mid-level SEO
  • musicians
  • politically active
  • philosophers

14.

  • Mechanical and cultural awareness and applications of Soc-M
  • Met a few interesting people
  • Established a presence
  • Learned and applied Soc-M skills for employment purposes
  • Developed portfolio

15.

  • Blog:
    • Shorten posts, rewrite ledes & headlines,
    • consolidate categories
    • Optimize SEO
    • Experiment with WP-s extensibility
    • Refine the brand image
    • Write more compelling posts
    • Discover new Soc-M platforms
    • Seek out new contacts
  • Twitter
    • New lists
    • Create content for
    • those lists

16.

  • Google: Roger Scim Scribe Site back-links
  • Use HubSpots Ranking algorithm
  • Tighten up my Twitter lists, monitor RTs (by whom and about what)
  • Monitor, analyze, and quantify blog comments
    • Titles
    • Topics
    • Length
    • Format

17.

  • [email_address]
  • @rogerscime
  • www.scribesite.com