Personal Branding MBA 726 Presentation

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My final presentation for MBA726, regarding my progress through social media.

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<ul><li> 1. content</li></ul> <p> 2. </p> <ul><li>Renaissance Man / RenaissanceMensch </li></ul> <ul><li>Right-brain guy in a left-brain MBA class </li></ul> <p> 3. </p> <ul><li>SEO </li></ul> <ul><li>SEM </li></ul> <ul><li>Formatting </li></ul> <ul><li>Content </li></ul> <p> 4. </p> <ul><li>More cosmopolitan look </li></ul> <p> 5. </p> <ul><li>Journalisms credibility problem </li></ul> <ul><li>Apply informal logic (critical thinking) to Journalism </li></ul> <ul><li>Restore credibility &amp; earn back respect</li></ul> <p> 6. </p> <ul><li>Not much interest </li></ul> <ul><li>Two posts per week! </li></ul> <p> 7. 8. </p> <ul><li>Scribe Site More descriptive </li></ul> <ul><li>Problem with URL, though </li></ul> <ul><li>Used a 301 Redirect to alias new URLover to old site </li></ul> <p> 9. </p> <ul><li>A scribe for the 21 stCentury </li></ul> <ul><li>Original, optimized content </li></ul> <ul><li>Social media, blogs, profiles, websites </li></ul> <ul><li>Tweets, articles, reviews, pres releases </li></ul> <ul><li>Podcasts, videos </li></ul> <p> My writing may not be all that great, but I make up for it in volume. 10. </p> <ul><li>Im an idea generator, </li></ul> <ul><li>an imagine-ator, </li></ul> <ul><li>a content creator, </li></ul> <ul><li>a constant curator, </li></ul> <ul><li>a site aggregator, </li></ul> <ul><li>and a master craftsman </li></ul> <p> 11. </p> <ul><li>Right brained with a left-brain bias </li></ul> <ul><li>ADD</li></ul> <ul><li>Vocabulary, interests </li></ul> <ul><li>Insatiable curiosity </li></ul> <ul><li>Fast writer </li></ul> <p>A 147 I.Q. 12. </p> <ul><li>Creatives seeking ideas </li></ul> <ul><li>Curators looking for interesting stuff to share </li></ul> <ul><li>Employers seeking </li></ul> <ul><li><ul><li>Breadth of knowledge </li></ul></li></ul> <ul><li><ul><li>Accuracy, vocabulary, formatting skills </li></ul></li></ul> <ul><li><ul><li>Churn out content quickly </li></ul></li></ul> <p> 13. </p> <ul><li>fiction writers </li></ul> <ul><li>mid-level SEO </li></ul> <ul><li>musicians </li></ul> <ul><li>politically active </li></ul> <ul><li>philosophers </li></ul> <p> 14. </p> <ul><li>Mechanical and cultural awareness and applications of Soc-M </li></ul> <ul><li>Met a few interesting people </li></ul> <ul><li>Established a presence </li></ul> <ul><li>Learned and applied Soc-M skills for employment purposes </li></ul> <ul><li>Developed portfolio </li></ul> <p> 15. </p> <ul><li>Blog: </li></ul> <ul><li><ul><li>Shorten posts, rewrite ledes &amp; headlines,</li></ul></li></ul> <ul><li><ul><li>consolidate categories </li></ul></li></ul> <ul><li><ul><li>Optimize SEO </li></ul></li></ul> <ul><li><ul><li>Experiment with WP-s extensibility </li></ul></li></ul> <ul><li><ul><li>Refine the brand image </li></ul></li></ul> <ul><li><ul><li>Write more compelling posts </li></ul></li></ul> <ul><li><ul><li>Discover new Soc-M platforms </li></ul></li></ul> <ul><li><ul><li>Seek out new contacts </li></ul></li></ul> <ul><li>Twitter </li></ul> <ul><li><ul><li>New lists </li></ul></li></ul> <ul><li><ul><li>Create content for</li></ul></li></ul> <ul><li><ul><li>those lists</li></ul></li></ul> <p> 16. </p> <ul><li>Google: Roger Scim Scribe Site back-links </li></ul> <ul><li>Use HubSpots Ranking algorithm </li></ul> <ul><li>Tighten up my Twitter lists, monitor RTs (by whom and about what) </li></ul> <ul><li>Monitor, analyze, and quantify blog comments </li></ul> <ul><li><ul><li>Titles </li></ul></li></ul> <ul><li><ul><li>Topics </li></ul></li></ul> <ul><li><ul><li>Length </li></ul></li></ul> <ul><li><ul><li>Format </li></ul></li></ul> <p> 17. </p> <ul><li>[email_address] </li></ul> <ul><li>@rogerscime </li></ul> <ul><li>www.scribesite.com </li></ul>