personal branding power point v3 3 11 09
TRANSCRIPT
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How To Become a Celebrity in Your Field
Victoria Garcia, CEOMarketing Impressions
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Rule #1
Branding Is More Important Than Sales
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The Difference Between Sales, Marketing & Branding
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We have moved from a selling world to a buying world.
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We have moved from a selling world to a buying world.
Being best in the marketplace doesn’t mean anything.
Branding attempts to reverse the sales process.
We loathe “sales people.”
Why are brands big today?
We love to buy.
The more educated your client – the more sales resistant.
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Rule #2Visibility Is More Important
Than Ability
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All Things Being Equal…The More Visible Competitor Wins
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Visibility Builds Credibility
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Rule #3 Think You
What You See is What You Get
Formerly known as Perception Is Reality
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Our Perceptions Define Our World
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What Is Your Most Important Product?
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Logic Always Loses Out To Emotion.
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Rule #4People Do Business With
People They Like(And Are Impressed With)
“You like me. You really, really like me.”
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The Power of Personality
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Business is About Relationships
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When People Like You, They Trust You
Who Do You Trust More? People or Companies?
You Must Make a Social Connection
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Why You Should Promote Yourself First?
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Your Most Important Service is…
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Your Most Important Service is…
Your Advice
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It’s All About Building Trust
“You trust me. You really, really trust me.”
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Work on Yourself*
*This is the hard part.
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Personal Branding Strategies
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Specialization Builds Credibility
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Personal Branding Strategies
Specialize
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Specialization Step 1Chose Your Target Market
Specialization Step 2Find Your Passion
Specialization Step 3Develop Your Business Model
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Strategy
Lead
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Leadership Is Charismatic
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Personal Branding ToolsBad Branding is Worse Than No
Branding at All
Don’t makeme barf..
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Personal Branding Tools
Establish Your Identity
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Personal Branding Tools
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Establish Your IdentityYour Company Name
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Linda StarkTom HuckabeeGayle Goldman
Tamara Alter
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Establish Your IdentityYour Company Name
Always Use a Slogan or Tag Line
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Linda Stark Change AgentTom Huckabee CPA
Gayle Goldman Quick Books ExpertTamara Alter Spiritual Jewelry Designer
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Establish Your IdentityYour Company Name
Always Use a Slogan or Tag Line
Have a Professionally Designed Logo
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Your Personal Branding PhotoMust be Shot by a PR Photographer
Not a Head Shot in a Box
Must Show Personality
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Your Personal Branding Business Cards
Put Your Photo on Your Card
Make it Clear What You Do
Use the Reverse Side
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Publish or PerishThis is the Information Age
Authors are Respected Experts
You Know Something We Don’t Know
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Publish or Perish
Start Writing
Create Information Products
Act like an Expert
Think Like a Publisher
Educate Your Target Market
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Your Personal Branding WebsiteEstablish Trustworthiness
Generate Leads
Sell Your Information Products
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Your Personal Branding WebsiteUser Friendly
Attractive Design (Put Your Photo on it)
Make Sure Your Content is Useful
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Your Personal Branding Website
Blogginghttp://wordpress.com/http://www.blogger.com
Article directorieswww.ezinearticles.com
Constant Contact http://tinyurl.com/4ns8qg
Social Mediahttp://www.facebook.com
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Publicity
Get Your Name in the News
Use www.PRweb.com
Recycle Your Information
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Press Release Media PRWeb (link to your site)
Website Article Directory Submission to an Editor
Blog (link to your site) Book
Email Newsletter (link to your site)
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Public Speaking
Elevates You Over the Competition
Increases Your Credibility
List yourself for FREE atwww.sandiegospeakersguild.com
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NetworkingIncrease Your Visibility
Build Relationships
Speaking Opportunities
Display Leadership
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Now, Get Out There and Become a Star!
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Email or call me for a free ½ hour to talk about your unique business.