personal branding pronet reno
DESCRIPTION
Presentation to Pronet Reno, May 11,TRANSCRIPT
Personal BrandingBret L. Simmons, Ph.D.
Today• Overview 4 courses in the series• Principles of personal branding• Inbound/content marketing• Social objects• Assignment for next time• Questions• Breaks
Introductions • Name• Three words
1. Professional ($$)2. Personal (how you describe
yourself)3. Relational (how others describe
you)
Four Course Series1. Principles2. Platforms3. Practices4. Progress
Main Points Today
1. Personal branding is a huge opportunity and responsibility
2. Being searchable and shareable is good for your career
3. Proper operating principles are the key to success
Disclaimers
Are You Remarkable?
Excellence is a form of deviance
DO things your peers are not willing to do
Permission
Brand ValueIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.
(Seth Godin)
Brand Value
The reasons why people spread the word about your value.
Brand ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
Personal Brand
1.Who are you?2.Who do you want to
help?3.How do you want to
help them?
Why You?Why Now?
New business card
www.namecheap.com
New business card
1. Associate your name and face with your value
2. Create content and connections that will get you indexed and ranked for your name and value
My Brand
My Brand (partial)• [email protected]• [email protected]• http://www.google.com/profiles/bret.simmons • www.bretlsimmons.com• http://bretsimmons.posterous.com/ • www.twitter.com/drbret• http://www.linkedin.com/in/bretsimmons • http://www.facebook.com/bretsimmons• http://www.youtube.com/user/eustress• http://www.vimeo.com/bretsimmons• http://www.slideshare.net/bretlsimmons
Web 1.0, 2.0, 3.0
Informational
Relational
Anticipatory 3
2
1
One-to-One
One-to-One
One-to-Many
Many-To-Many
Clay Shirky, 2009
New technologies areradically transformingthe way we communicate
Content MarketingInbound Marketing
Asset Marketing
Interruption vs.
Permission
ContentConversationCommunity
Consistently Contribute
Value
Transparency
Social Objects: Fuel of Many-To-Many
The reason two people are talking to each other Social networks form around social objects, not the other way around
Hugh MacLeod
Social Objects
• Documents• Video• Audio• Pictures• Presentations
Social objects are most trusted when they are shared among friends
Is your cart before your horse?
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
Remarkable
Value
Not
Personality
Name - Picture - Purpose
Order of Importance
• E-mail, Google Profile• Linkedin• Blog• Twitter• Facebook• Other
FLOWActive• Twitter:
River• Blog:
Rain
Passive• Linkedin:
Lake• Facebook:
Stream
Integrate
How to not suck at Facebook
Twitter is a broadcast medium
•Be yourself, not your business•Link to your business or blog•Contribute value•Acknowledge value others contribute•Introductions in Twitter, connections offline•Be strategic •Be patient!
Blogging• Micro publishing platform• Force yourself to become
part of the conversation• Best damn marketing tool• Free• Video
Benefits of Blogging
• Clarity• Consistency• Challenge• Community• Commitment
What to blog about?
• Own your own business• Work for someone else
Examples• Cody Witt• Lisa Drake• Jessica Torres• Tiffany Brown• Kati Nelson• Samantha Conway• Kristin Stith• Tahoe Mountain Sports
DO IT!
Questions?