personal branding? - social media strategies summit · self expression being genuine is how you...
TRANSCRIPT
Personal
For Students, Staff, Faculty@JoelRRenner
Branding?
PersonalWebsite
Bepurposeful
Blog
ProvideValue
AlignWithStrongBrandsAdaptable
Consistent
Authen:cself
SpeakingEngagements
ThoughtLeadership
BuildOnlinePresence
Storytelling
Students are different
Explore, Question, Learn & Grow
The Difference BetweenAuthentic & Genuine
Being Authentic is �self expression
BeingGenuineishowyourelatetootherpeople
ASSESSMENT�Google yourself, create a LinkedIn profile, join Facebook groups, Twitter
Chats. Include looking at your privacy settings during this assessment��
THEN�Write down three words that you think others use to define you �
�
NEXT�Ask your friends, family, teammates for �three words they would use to define you
3 Words
Online
Cubs win
Offline��
Use online tools to facilitate offline networking.�
�This is the most important step!
We are what we repeatedly do. Excellence then is not an act but a
habit. ~Aristotle
Building Programming��
It is branding for your school!�
Building Micro Pitches
�
Facebook Bio/About��
Twitter Bio��
LinkedIn Headline
Adapt & Update
Take out any of these key words and you can edit what you say and emphasize.
Words & Actions Matter
Faculty
Join the Conversation
…
Ask Questions
…
Some great people to check out if you are looking for more
information – ��
William Arruda�Dorie Clark�Amy Cuddy
LinkedInProfileBasics
Summary(Writeoutyoursummarysentencestogiveyourselfastart)Asentenceortwoaboutwhoyouareandwhatyoudo:Iama…________________________________________________________________________________________________________________________________________________________________________Howdoyoudowhatyoudo(Whatisyourroleontheteam?):____________________________________________________________________________________________________________________________________________________________________________Specificexperiencehighlightingaskill(s):_________________________________________________________________________________________________________________________Call-to-action(whatproblemsdoyousolve,whatkindofcompanydoyouwanttoworkfor,howcansomeonegetintouchwithyou):_______________________________________________________________________________________________________________________________________________________________________________________Experience:Asentenceortwoaboutthecompanyandyourrole–thenusetheSTAR(SituationorTask,Actionyoutook,Resultoftheaction)statementsfromyourresume.BesuretoincludeyourProjects,Certifications,andLanguages(withthecorrectproficiency)inyourprofileManageyourSkillssection:Takethetimetolookatandadjustwhatyourskillsare.Join35+groupsthatareapplicabletoyourcareergoalsFollowyourtargetcompanies–atleast15+companies
PersonalBranding
Awarenessofpersonalimageandothersperceptionofyourbrand
Dotheyalign?
1) Stepone:
Askthreepeople(preferablyinyourprofessionalenvironment)togiveyouthreewordsthatdefinetheirperceptionofyou,youcandothisbye-mailorinperson:
______________________
______________________
______________________
Askthesamethreepeopletonamewhattheythinkyouhaveexpertisein:
______________________
______________________
______________________
2) Steptwo:Workwiththefeedback.Dotheanswersabovearealignedwithhowyouwanttobeperceived?
YES
NO
IfyouranswerisNO,identifywhatarethewordsyouwanttoevoke?Thinkaboutwhatwouldyouliketochange,howwouldyouliketoberecognized?
___________________________________________________________________________________
___________________________________________________________________________________
_______________________________________.
IfyouranswerisYES,thinkaboutotherstepsyoucantaketoreinforcethisperceptioninyournetworkandwithinawidernetwork.
3) Step3:Afteranalyzinghowothersperceiveyouinthefirsttwocolumnsbelow,fillinworksheetthirdandfourthcolumnswith3ormoredifferent“labels”youwouldliketoevokeinpeople’sminds.Inthefourthcolumn,writethecorrespondingexpertiseyoucanhighlightordeveloptoincreaseawarenessinhowyouwanttobeperceived.
Analyzeothersperceptionofyou AnalyzeyourdesiredimageWordsothersdefineyouwith(labels)
Expertisetheythinkyouhave
Wordswithwhichyouwanttobedefined
Expertiseyouhavethatevokethesewords
4) Step4:a. Theexperienceorexpertiseyouhaveidentifiediswhatyouwillhighlightinyourjob
searchrelatedinteractionsanddocuments,liketheelevatorpitch,LinkedInsummaryresumesummary,amongothers.
b. Identifywhatotherworkexperiencesarelinkedtotheskillsorcharactertraitsyouwanttobeknownfor:________________________________________________________________________________________________________________________________
c. Whatsocialmediatools(andothertools)canyouusetopromoteyouridentifiedexperiencesandtraitsinordertobeknownforwhatyouwanttobeknown?______________________________________________________________________________________________________________________________________________
d. Arethereanynecessarychangesinbehavioryouneedtomake?Thesechangesinbehaviorarerelatedtothoseactionsthatmayhaveearnedyouthelabelsothersdefineyouwithandyoudon’tlike.Tochangethisyouneedtoavoidrepeatingtheseactionsordiminishingtheexposureofthoseactivitiesthatreinforcetheconceptothershaveofyou.Also,thechangesinbehaviorcanbeactions/activitiesyouneedtopracticeinordertobeseenassuch.
Listthemhere:
- IneedtoremoveXindustryfrommyLinkedIn- IneedtowritemoreonlineifIwanttobeknownasablogger- IneedtojoinmoreconsultingorganizationsinHRtopromotemyselfas
anHRconsultant.
- Andthelistcontinues….- ___- ___- ___- ___- ___- ___- ___- ___- ___- ___
NowyouhaveallthestepsyouneedtoTAKEACTIONandbeknownforwhatyouwanttobeknown!