Personal Branding

6/14/16

JobCompass Outreach Team

Twool9.com

• Opening Prayer 5 min.

• Search Challenge Round 10 min.

• Update on Campaigns 20 min.

• Personal Branding 30 min.

• Networking & Coaching Time 20 min.

• Closing Prayer 5 min.

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Agenda

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What Exactly is Brand?

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#11 Give the World a Clear Picture of Who You Are

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#15 Work with What You’ve Got and Make it Special

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#20 You are Your Clients: Obsess on Clients

• Brand You is a Team Sport!• Build Vital Growing Community of Useful/Supportive Contacts • Follow your Target Companies to Associations • Reach out to your Contacts Communities• Leverage Technology with on-line Career Profiles• Give/Receive Ration for Success 10:1

#22 You are your Rolodex. Actively Manage your Community, Network, Contacts, and Relationships

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Building Your Personal Brand

Tom Peters, who coined the phrase in his first company article "The

Brand Called You", had this to say:

"You're every bit as much a brand as Nike, Coke, Pepsi or the Body

Shop. Thinking like your own favorite brand manager, ask yourself the same

question the brand managers at Nike, Cole, Pepsi or the Body Shop ask

themselves: What is it that my product or service does that makes it different?

• We are CEO's of our own companies: Me Inc. Create a message and a strategy topromote the brand called "You".

• Another personal branding pioneer William Arruda, founder of Reach PersonalBranding, says "Your brand resides in the hearts and minds of those around you."

LinkedIn

- So you already have a brand. Your brand is your personal DNA--Thecombination of personal attributes, values, strengths and passions that people know you for and that represent the value you offer.

- It is up to you to identify those qualities and characteristics within you

and bring all the pieces together and communicate a crystal clear,consistent message across multiple channels--online and offline--thatdifferentiates your unique promise of value and resonates with your target audience.

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Building Your Personal Brand

Meg Guiseppi Article

LinkedIn

1. LinkedIn Profile If you are a professional--or ar, aspiring professional—you must have a profile on Linkedln, a business-oriented networkingsite that consists of millions of experienced professionals from around the world, representing hundreds of industries frommore than 200 countries.

2. Personal WebsiteOne of the best ways to build and promote your career brand is by developi ng a professional Website that showcases yourkey accomplishments. At a minimum, you should buy a domain name based on your name and publish your resume.

3. Twitter AccountEvery day, more and more individuals and businesses are tweeting information, ideas, links and more--all in under 140characters per tweet.

4. Professional BlogIf you are a decent writer and can commit to writing regularly, creating a professional blog is a great tool for building yourcareer brand.

5. Social Networking Profiles/Accounts

Consider joining at least two social networking sites. One should be a general social-networking site, such as

Facebook, and one should be career-specific (which you can find by searching google – most professionals have multiple networking sites).

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Building Your Online Career Brand

Article by Randall S. Hansen

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Seven Habits of Highly Effective Personal Branders

1. Express Genuine Interest in their Profession or Industry2. Know the Importance of Clarity and Consistency 3. Know their Values4. Identify their Audience5. Position themselves as Experts 6. Keep their on-line Presence up-to date 7. Keep learning Article by Heather Huhman

beubique.com

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Personal Brand Assessment Tools

#4 “Brand You” Assessment Tools

#4 “Brand You” Assessment Tools Cont.

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What am I? What do I stand out for? How do I stand out?