personal branding - startup school
Post on 19-Oct-2014
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* The charts are replicated to show content discussed under each. A brief presentation from 'Personal Branding' of the type of entrepreneurial goodness which is being taught at Startup School in Sydney 21st-22nd of Nov. . If you think these little nuggets of insight are valuable... then the 2 day event will blow your mind! Steve. http://www.startupschool.com.au/TRANSCRIPT
Personal Branding
People are interested in real stories, from real people.
Personal Branding
You are the brand
The first media angle – is you the entrepreneur.
Personal Branding
You are the brand
People want to live vicariously through you.
Become part of the brand story. Let people barrack for you.
Personal Branding
You are the brand
The trick is to open yourself up, be authentic & transparent.
Personal Branding
You are the brand
Tell people more about yourself than intuition tells us to.
Personal Branding
Building your brand
Make the link between you and your brand.
Make sure people know the two parts are married.
Personal Branding
Building your brand
Stand for something. Be controversial. It’s OK to have an enemy,
create a conversation.
Personal Branding
Building your brand
Make sure there is philosophical alignment between your personal
and startup brand.
Personal Branding
Using Social Media
All social media tools are created equal.
Personal Branding
Using Social Media
Social media is a long term investment.
Personal Branding
Using Social Media
Engage in the conversation. Dialogue, not monologue.
Personal Branding
Using Social Media
Your social media output should be viewed as a
valuable resource to them.
Personal Branding
Using Social Media
The best social media tools are those you use properly.
Choose a couple and invest effort in them.
Personal Branding
Attend Events
Real life catch ups are infinitely more valuable than on line conversation.
Personal Branding
Attend Events
View on line relationships as a starting point for future physical interaction.
Personal Branding
Attend Events
Help others in your community, without any desire for reciprocation
Personal Branding
Attend Events
Choose a few events you like. Invest in them.
Take the relationship beyond the event.
Personal Branding
Equity transfer
Cross fertilize brand efforts. Personal brand comes before your
business brand.Use you, to build ‘it’.
Personal Branding