personal branding: the brand you
Post on 22-Sep-2014
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Personal Branding presentation presented to the J4801 & J7200 classes at the University of Memphis. This presentation was adapted from Dan Schawbel teachings on personal branding.TRANSCRIPT
Donna Sudderth
* Slides adapted from Dan Shawbel’s Personal Branding Presentation to University of Massachusetts students
Who are you?
What do you do?
What makes you unique?
Are you an “expert” on a subject?
Why should people care about you?
Self-starter Loyal Studious Attentive
Determined Hard-working Diligent Trustworthy
Team-player Motivated Reliable Conscientious
Industrious Persistent Dynamic Energetic
Enterprising Enthusiastic Aggressive Organized
Methodical Adaptable Alluring Cooperative
Cultured Detail-Oriented Diligent Encouraging
Efficient Entertaining Exuberant Hilarious
Likeable Obedient Productive Punctual
Receptive Trustworthy Prolific Sincere
How would your friends describe you?
What are your strongest attributes?
What personal attributes would you like to improve?
How do you define success?
Business Card
ResumeProfessional Website/Blog
CD PortfolioCover Letter
?Social Media
Your BlogFind your niche
Get your name
Make it social• Clickable• Searchable• Shareable
Create good content!
Linked InCustom URL
Picture/Profile
Recommendations• Employers• Professors• Team Members
Groups
FacebookCustom URL
Picture/Profile
Status
Find Contacts
Join Groups & Pages
Events
Online PortfolioCustom URL
Picture/Resume
About YOU
Relevant Coursework
Link to networks
BE PROFESSIONAL
Wordpress Weebly Carbonmade Visual CV Coroflot About.me Photoshelter Zenfolio Tumblr
TwitterCustom URL
Picture
About YOU
Lists
Twitter Chats
Manners
“Content is king, but marketing is the queen and the queen runs the household.”
- Gary Vaynerchuk
“Manage your brand so you can benefit from the new digital landscape instead of suffer from it.”
- Tim Ferriss, Besselling Author, Four Hour Work Week
Google yourself!!
My Linked In Profile
NOT ME
NOT ME
My Gravatar Profile
My Blog
NOT ME
NOT ME
Social CommunityMy Blog (again)Social Community
Social Community
NOT ME
My Life Profile
Social Community
My Comment
My Blog (again)
Social Community
NOT ME
My Blog on SU
79 % of HR personnel review online information about applicants*
70 % reject candidates for online material found in Google search or social websites*
* http://www.marketingpilgrim.com/2010/01/42-of-americans-have-googled-themsleves-none-have-gone-blind.html
YourName.com Facebook.com/people/Your_Name LinkedIn.com/in/YourName Twitter.com/YourName YourNames.Wordpress.com FriendFeed.com/YourName [email protected] Myspace.com/YourName ANYWHERE.COM: Your Name
Who are you, what is your niche, why are you relevant?• A few paragraphs explaining your brand
Google yourself! What did you find? Anything surprising?• Go further than just the first page. Dig to see if you can find “dirt” on
yourself.
Set up an online portfolio• Due 6/7/2011 (next Thursday)
Self perception = How others perceive you?
OR
Self perception ≠ How others perceive you?