personal branding through social media

Personal Branding Through Social Media

Emma M. Byrd

Digital Footprint…• Passive Digital Footprint• Information that is collected about you without your knowledge.

• Active Digital Footprint• When you intentionally release information about yourself onto the

internet.

• Your digital footprint impacts your E-Reputation.• Keep in mind, 78% of recruiters check search engines

to find out more about you.• Social media sites are checked by 63% of recruiters.

Before I Started Branding…

• Googling Emma Byrd…• Emma Byrd – young elite

gymnast from Idaho• Mary E. Byrd – pioneer in

astronomy education• Several Obituaries

• Googling Natalie Sherer…• Natalie Sherer – well known musician,

mainly pianist• Click on link to LinkedIn account of another Natalie and look to you your right just a bit….

Let's Google our GSG President!

Actually…• Our Natalie is

actually the first link when Googling her name…• She's also very

photogenic…

YAY!

The Many Faces of Natalie

What is Personal Branding?Marketing yourself and your character, passion, and skills as a

brand.

Establishing an impression of who you are and what you have to offer on the

minds of others.

How can Personal Branding Benefit You?

• Increased Connections & Quality of Connections.• Increased Opportunities – Volunteer Work,

Leadership / Team Building, Conference Invites, Social Gatherings, Careers• Greater Mindshare - Collaboration• Association with a Certain Marketable Niche• Greater Credibility, Recognition, & Prestige• Higher Perceived Value

Why is Personal Branding Important?

Connections

WorkRecruiting

AdsResumésHow most

people find jobs.

How employers find

you.

warm personality

caringrespectfullove for learning

collaborativeorganized

patientlove for teaching

tech integration

mathematicsSPED & 504mentoring

Accomplishing Personal Branding with Social Media

- Designing Your Brand -1)Think about your

character, passion, and skills. These should be the real authentic you.

STRENGTHS

warm personality

caringrespectfullove for learning

collaborativeorganized

patientlove for teaching

tech integration

mathematicsSPED & 504

mentoring


- Designing Your Brand -1)Think about your

character, passion, and skills. These should be the real authentic you.

2)Decide who you want to market to & what might interest them the most.

STRENGTHS


- Designing Your Brand -Gather up your selected strengths by deciding upon what

marketable niche you desire most. Create a "slogan".Bubbly mathematics educator with a knack for

tech, SPED, and organizing events and programs.

• Brands that encompass too much become too "busy". Keep this in mind when creating your brand.• You also don't want your brand to be too pin-point or it

may have too little to expand upon later down the line.


- Designing Your Brand -• Decide on your "brand name". If your name is

more unique, like Natalie's) no problem. If not, add your middle initial perhaps. Just make sure it's still the real authentic you.

• Take a professional photo. Make sure you're smiling, that the photo seems inviting.

Emma M. Byrd


- Designing Your Brand -Create a professional email. This should comprise of your name, as few numbers as possible, & only . - _ ~ symbols. (I suggest Gmail.) If you have a blog or

website not tied to you but a particular strength/subject, create a separate email for it. You can pay through Gmail to buy a domain relating to

the blog/website, also something I [email protected]

m techteachesblog@gma

il.com


- Publishing Your Brand -Create profiles with your new email, picture, and

brand name on social media you want to use professionally. Search online for the tools most

valued in your field, and always include LinkedIn. Give thought to making a blog (Blogger, Edublogs, Wordpress) or a professional website (Wix). These

can be used similar to LinkedIn but with more creative freedom and you can add projects or

personal opinion articles.


- Publishing Your Brand -• Keep a consistent

look/design throughout your social media.• Keep a consistent profile

picture, "brand name", email, and "slogan" throughout your social media.• CONSISTENCY is key

here!

Warm & Cozy

Accomplishing Personal Branding with Social Media- Use Your New Media to Build Connections -

• Aside from Facebook, you don't usually need to know people on a personal level to connect with them online.• The bigger your circle, the more visible you become.• Add those you have met at social gatherings,

conferences, networking events, etc.• Consistently check out the "People You May Know"

section.


• Seek out influencers, leaders in your field, and those who have already established themselves in the media world.• Follow those of interest

(you don't have to know them to follow.)• Join and follow

organizations/groups.


• Ask questions and for advice.• Collaborate on a projects• Help and assist those who reach out.• Participate in group/forum conversations.• Give recognition to those who help you.• Leave constructive, uplifting comments.• Repost your connections' posts.

Accomplishing Personal Branding with Social Media- What to Publish/Post to Enhance Your Brand -• Develop a unique and genuine

voice in your posts.• Take a strong stand and speak

your opinion. There's no notoriety in being bland.• Tap into the emotions of your

readers/followers.•Write conversationally, using

"you" instead of "somebody".• Share milestones.

Accomplishing Personal Branding with Social Media- What to Publish/Post to Enhance Your Brand -

• Post useful content that the group you're marketing towards would find valuable. Teach those around you.• Know your platform and the acceptable terminology,

tone of voice.• Use multimedia (audio & visual).• Learn to say no to media that doesn't align with your

brand.

• Googling Emma Byrd…• Emma Byrd – young elite gymnast from Idaho• Mary E. Byrd – pioneer in astronomy education• Several Obituaries• Pictures Altered• Twitter Profile Picture (right)• Instagram & Pinterest scattered

After I Started Branding…

First row of images on

Google search.

After I Started Branding…• Googling Emma M. Byrd…

1)My Twitter Account (2nd link)2)My LinkedIn Account (4th

link)3)My Pinterest Account (5th

link)4)My DeviantArt Account (6th

link)5)My Instagram Profile (7th

link)

First row of images on Google search.

After I Started Branding…• LinkedIn…• Connection Doubled• 3 Non-Personal Connections• 19 Profile Views in 2 Months• Those with 3rd & Higher

Linkages Viewed Profile• 24 Endorsement in 2 Months• 1 Non-Connection Follower

After I Started Branding…• Twitter…• 24 Non-Personal Follows (38

total)• Added to 5 Follow Lists by

Other Users• 10 Likes on Tweets• 3 @EmmaMByrd

After I Started Branding…• Pinterest…• 50 New Followers• Most Popular Pin: Repined 86

Times

After I Started Branding…

• Instagram…• Only Owned for 4 Weeks• 40 Followers Total• 14 Non-Personal Followers• Most Likes on 1 Photo: 7

Watching Your Brand Grow• Read anything sent your way: posts, reposts,

comments, etc.•Watch how many people follow you and what other

kind of people they follow.• Respond to any criticism to better brand and reanalyze

your goals.

Contact Me• Email:

[email protected]

Find More Information• Pinterest (Personal

Branding Board): EmmaMByrd