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Personal Branding

Becky Livingston President & CEO

Royal Apple Marketing September 2012

© 2012 Royal Apple Marketing

Who am I? ü Social media advocate, author, trainer,

speaker, and practitioner ü Big dog lover

ü Small business consultant ü Daily user of LinkedIn, Facebook, Twitter, G+,

Pinterest, & Hootsuite ü Marketing pro and Tech enthusiast

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Know my brand?

3 Simple Strategies 1.  Know why

a)  Why do you do what you do? b)  Why you do it the way you do it? c)  Why do you get up in the morning? d)  Why are you the way you are?

2.  Own the differences

3.  Find your people

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The Pathway

You Goals Audience Channels

Your self-impression = How people perceive you.

“Don’t let career drive you, let passion drive your life. That may not get you up any ladder, but it will make your trip down a long and winding road more interesting.”

Randy Komisar

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Brand Statements � 1-2 sentences � Value + Audience + Unique Selling Point (USP)

� Memorable, punchy, solution oriented �  It’s not:

�  Job title �  Personal mission statement �  Career objectives �  Life purpose

Our Brand Statement We create social and digital marketing opportunities to help business owners increase their RIO, brand exposure, and more so they are free to pursue what they love.

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Samples “I help businesses and individuals build and promote lasting brands.” Ryan Rancatore “I help people to clear their head trash and find their mojo. Once they find their mojo, I help them to set it on fire!” Alexia Leachman “I am a social media trainer and consultant, specializing in LinkedIn, branding, and recruitment.” Jorgen Sundberg

Brand Checklist ü Mission ü  Elevator Pitch

ü Niche Market ü Competition

ü Profiles (social and other)

ü Content Strategy ü Graphics

ü Brand Personality ü  Tagline

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Parting Words Branding is about you. A strong personal brand is not about how long you’ve been building it, but how well you’ve been doing it. Like a great pair of shoes, it must: ü  Fit ü  Feel good ü  Make you feel powerful and happy ü  Tell a story

Connect with Royal Apple Marketing @RoyalAppleMkgt / @BMLiving

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Resources �  Personal Branding Resources �  Love the phrase “Personal Brand Toolkit” �  Your Personal Branding Strategy http://www.mattiasgronborg.com/your-

personal-branding-strategy/ �  Building A Successful Personal Brand http://passivepanda.com/personal-

brand �  9 Basic Steps to Create a Personal Brand http://theultralinx.com/2012/05/9-

basic-steps-create-personal-branding-strategy.html �  Why Your Personal Branding Strategy Demands That You Publish http://

www.mojo40.com/why-your-best-personal-branding-strategy-demands-that-you-publish/

�  Personal Brand Strategy – 4 Steps for Professionals http://careersdonewrite.com/blog/personal-brand-strategy-4-steps-for-professionals.html

�  Personal Branding Statements – Examples http://www.business2community.com/branding/personal-brand-statement-examples-and-templates-0126003

�  How to Write Your Personal Brand Statement http://jorgensundberg.net/how-write-your-personal-brand-statement/

�  50 Personal Brand Statement Examples http://jorgensundberg.net/personal-brand-statement-examples-and-templates/

�  Personal Brand 101: How to Discover and Create Your Brand http://mashable.com/2009/02/05/personal-branding-101/

�  Personal Branding Toolkit http://faculty-gsb.stanford.edu/aaker/pages/documents/PersonalBrandingToolkit.pdf

�  Harvard Business Review – Reinventing Your Personal Brand, November 2, 2011.