Powerpoint TemplatesPage 1

Powerpoint Templates

Crafting Your Personal Brand with LinkedIn by Doreen Olson

Powerpoint TemplatesPage 2

What is Branding?

Powerpoint TemplatesPage 3

That is Branding

• Symbols, designs, name, reputation, emotion, tone, etc.

• Branding for Business • Branding on a personal level

It’s people working with people that makes business relationships

Powerpoint TemplatesPage 4

Why should you build your personal brand?

“Be yourself because everyone else is already taken” ~Oscar Wild

Creating a vision for your future & implementing that vision can lead to: • A better job• Better contacts & clients for your company• Industry recognition• And more!

Powerpoint TemplatesPage 5

How to create your personal brand vision on LinkedIn

Creating a Killer Profile starts with your brand summary

• Tells your professional story in a way that is catchy & succinct • Speaks to your target audience

• It must convey• Knowledge• Experience• Your strengths• What value you can bring to an organization • Your passion

Powerpoint TemplatesPage 6

How to create your personal brand vision on LinkedIn

Smile for the camera

• Your first impression 24/7• Clothing colors• Current style trend • Dress for success• Drink water for a healthy glow

Powerpoint TemplatesPage 7

How to create your personal brand vision on LinkedIn

Experience

• Not a dumping ground for your CV • Link your job to the company • Start with a position overview• Use action words & keywords• Keep it clear & concise• Front load your achievements• Ask for recommendations• Add supporting information & documentation• Custom URL

Powerpoint TemplatesPage 8

How to create your personal brand vision on LinkedIn

Develop your network

• Create a connection strategy • Import your contacts• Be open & available • Leave your email address• Promote your URL• Update your status

Powerpoint TemplatesPage 9

How to create your personal brand vision on LinkedIn

Position yourself as a leader

• Start or join groups• Share, ask & answer questions • Leave your email address• Promote your URL• Update your status• Publish content

Powerpoint TemplatesPage 10

How to create your personal brand vision on LinkedIn

Leverage LinkedIn as part of your unified brand

• Business cards• Resume/cover letter/ references document• Portfolio • Blog & website • Wardrobe• Email address• Other social networks

Powerpoint TemplatesPage 11

Making the most of LinkedIn layout

• Summary • Skills & Endorsements• Experience• Volunteer• Honors & Awards• Publications• Additional Information • Recommendations• Groups

Source: Jeff Bullas blog

Powerpoint TemplatesPage 12

Making the most of LinkedIn job search

• Register for LinkedIn job search webinars• Tell your network you are looking for a job• Use LinkedIn Jobs & advanced job search to search for

specific results• Save jobs to track opportunites you find• Follow your target companies• Find the hiring manager • Get the 411 on your next boss