Personal Branding Worksheet - by Kesha Brown. Personal Branding Worksheet Your Brand EXPERIENCE! Be Different. Be Uncommon. Brand YOU!

Download Personal Branding Worksheet -   by Kesha Brown. Personal Branding Worksheet Your Brand EXPERIENCE! Be Different. Be Uncommon. Brand YOU!

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<ul><li><p>PersonalBrandingWorksheet2017 UncommonChickMedia.com.CreatedbyKeshaBrown. </p><p>PersonalBrandingWorksheet</p><p>YourBrandEXPERIENCE!Be Different. Be Uncommon. Brand YOU! </p><p>Yourpersonalbranddoesntstartwithlogos,colors,orbusinesscards.ItstartswithYOU-whoyouare,whyyoudowhatyoudo,andyouroverallmessage.Yourgoalistobuildyourpersonalbrandfromtheinsideout!Onceyouhavethatarticulatedwell,thenyoucanstarttocreateyourbrandstyle(lookandfeel).</p><p>YOU</p><p> Describewhatyoustandfor. Playtoyourstrengths. Whatsyour</p><p>mission/beliefs/values? Buildeverythingbasedon</p><p>thisfoundation!</p><p>MESSAGE</p><p> Cohesive,creative,and</p><p>timeless. Tellyourstory. Playtohumanemotions</p><p>(peoplebuywarm&amp;fuzzy). Notaboutyoubutabout</p><p>them!</p><p>DREAMTRIBE</p><p> Learntheirpassions,pains,</p><p>anddesires. Speaktheirlanguage. Wheredotheyhangout? Createamovementtheyll</p><p>lovetobeapartof.</p></li><li><p>PersonalBrandingWorksheet2017 UncommonChickMedia.com.CreatedbyKeshaBrown. </p><p>YourBrandWordsWhatwordscometomindwhenyouthinkofyourpersonalbrand?Whatisyourcurrentreputation?Howdoyouwanttobeperceived?Listsomebrandwords(wordsthatyoulluseinyourcontent): </p></li><li><p>PersonalBrandingWorksheet2017 UncommonChickMedia.com.CreatedbyKeshaBrown. </p><p>YourBrandIdentity BrandCharacteristics:1. Tagline2. Vibe3. Colors(primary,secondaryand2or3accentcolors)4. Typography5. Fonts(bestpracticesaretoinclude 1 Serif/San Serif and 1Script or Decorative) 6. Brandelements</p><p> Now, create your Impact Statement. Ihelp[Who]do[Action]sothattheycan[achievesomething].Idothisby[insertthehowhere].</p><p>ORsomethingassimpleas:Ihelp[idealcustomer]sothat[endresult]happens. </p></li><li><p>PersonalBrandingWorksheet2017 UncommonChickMedia.com.CreatedbyKeshaBrown. </p><p>YourDreamTribeThinkaboutonepersonthatembodiesyourdreamcustomer.Whatdotheysay?Whatdotheydo?Howdotheythink?Feel? SPEAK</p><p>Howdotheydescribetheirissueswiththeirfamily,friendsandsignificantothers?</p><p>BEHAVE</p><p>Whatdoesthispersonstrugglewithandhowdoesshowupintheirlivesandintheirbehavior?Howdotheydress?</p><p>THINK</p><p>Whatdotheythinkaboutonadailybasis?Howaretheycurrentlycopingwiththeirissues?Whatsstoppingthemfromgettingwhattheywant?</p><p>FEEL</p><p>Whatemotionsaretheyexperiencingaroundtheirpainpoints?Howwouldtheyfeelaboutasolutioncateredtothem?</p><p>Note:Createasensoryexperienceforyoutribe-useall5senses!Whatdoestheirbefore,during,andafterexperiencewithyoulooklike? </p></li><li><p>PersonalBrandingWorksheet2017 UncommonChickMedia.com.CreatedbyKeshaBrown. </p><p>YourBrandsCoreValues Remember,thebestwaytosolidifyyourbrandscorevaluesisinthewayyouactandbehave!Herearesomeexamplesofcorevalues: Dependable Reliable LoyalCommitted Open-minded ConsistentHonest Efficient InnovativeCreative Humorous Fun-lovingAdventurous Motivated PositiveOptimistic Inspiring PassionateRespectful Athletic FitCourageous Educated RespectedLoving Nurturing Bliss </p></li><li><p>PersonalBrandingWorksheet2017 UncommonChickMedia.com.CreatedbyKeshaBrown. </p><p>YourSocialStrategyOfallthesocialnetworksavailabletoustoday,wecangetoverwhelmedeasily.Letsfigureoutwhereyourpeopleareandhowtoengagewiththemproperly!Whatnetworksdoesyourtribeliveonmost?Whataretheydoingonthosenetworks(specificactionstheytakeregularly)?Howoftencanyouengagewiththemthere?Whatwillyousay?Usethe80/20or90/10ruleofengagement!</p></li><li><p>PersonalBrandingWorksheet2017 UncommonChickMedia.com.CreatedbyKeshaBrown. </p><p>AdditionalNotes</p><p>When you brand yourself properly, the </p><p>competition becomes irrelevant. </p><p>~Dan Schawbel </p></li></ul>