Personal branding

ABN AMRO PFS

January 18th 2011

Tom Scholte

- start sharing -

What is a brand?

personal branding way of working

increasing your visibility, recognizability and value

result of personal branding:

people know, like and trust you

result of personal branding:

being asked for the things you want to be asked for

1. quality2. suprise

3. branding strategies

… so it starts with defining your keywords

1. quality2. suprise

3. branding strategies

… so it starts with defining your keywords

keywords

where & what

quality – specialist – expertise – experience – education

what -> activities- producing

food- selling food

what -> expertise- bread- cakes

what -> results- good start of the day

1.keywords => what

practice• in 60seconds write down what it is that you (want to) do

• stand up and walk to some one and exchange your ‘whats’

what -> activities- producing

food- selling food

what -> expertise- bread- cakes

what -> results- good start of the day

1.keywords => why

Why are you doing that?Why do you want to do that?

What do you want to reach?Who do you want to make happy?

Walk to someone you don’t know.

3. keywords => how

What are your characteristics?

Suppose that you would be a car. What type/brand would it be and why?

Suppose that you would be a topsporter. What sport would it be and why?

strategy

sharing

signalating responding

Whatproductservice

who ‘how’ extra unexpected

characteristics

who‘why’

Who can tell us about a nice and positive experience you

had at work last week?

Congratulations!

Prime Fund Solutions

personal brandingaward 2011

personal branding

moment

sharing

strategy

30 seconds

write down some notes about a top project you worked on during last year

=> related to your keywords

2 minute elevator, canteen, hallway conversations.

How are you, what have you been doing lately?

Thanks for asking, I am working on, I just returned from, I just finished a project concerning…

signalating + respondingpeople + expertise

strategy

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Places where Tom shares his work, observations and network

www.slideshare.net/tomtom

www.youtube.com/tomscholte

www.personalbrandingblog.nl