personal branding you must build your digital empire

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You Must Build Your Digital Empire Tina Kyei

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Page 1: Personal branding you must build your digital empire

You Must Build Your Digital Empire

Tina Kyei

Page 2: Personal branding you must build your digital empire

The Power of the Internet

• The Internet is now a great resource if you

want to develop your career, start a

business, change jobs and many more.

Page 3: Personal branding you must build your digital empire

• If we want to change careers we do not only

have to promote ourselves using our CV’s

Page 4: Personal branding you must build your digital empire

• We can set up our own websites, blogs, have

social network profiles such as Facebook,

Twitter, LinkedIn and many more.

Page 5: Personal branding you must build your digital empire

How To Succeed Online

• To succeed online you have to be a brand

• There are a lot of noise. You have to be unique.

• What makes you different?

Page 6: Personal branding you must build your digital empire

What is a Brand?

Page 7: Personal branding you must build your digital empire

• We don’t have big budgets as these

organisations but there are free tools available

for us online which we can use.

Page 8: Personal branding you must build your digital empire

To build your digital empire you must know

that:

• Your brand is your greatest asset not your

house or car.

Page 9: Personal branding you must build your digital empire

Secure Your Brand

• Secure your brand with free online tools and

promote it through blogs, websites and social

networks.

Page 10: Personal branding you must build your digital empire

You Already Have Your First Client

• According to Harvard Business Review to

succeed as an entrepreneur treat your boss as

your client. Behave as if you are self

employed.

Page 11: Personal branding you must build your digital empire

Online Success

• To succeed online you have to build your

personal brand.

Page 12: Personal branding you must build your digital empire

This is how you build your brand online:

• You must have your name online

• Your Picture

Page 13: Personal branding you must build your digital empire

Your Brand Statement

• Nike’s Brand Statement is “ just do it”.

• An example of your brand statement could be “I am an experienced sales professional with an 80% success rate with a FTSE 100 Company”.

Page 14: Personal branding you must build your digital empire

How To Secure Your Brand

Secure your brand with these tools:

• Buy yourname.com from a website called

godaddy.com.

Page 15: Personal branding you must build your digital empire

Google Yourself

Type your name in the Google search box to find

out what is being said about you.

Page 16: Personal branding you must build your digital empire

How To Secure Your Brand

• Use the powerful social networking sites such

as Facebook, Twitter, LinkedIn to brand

yourself or someone with the same name as

you will.

Page 17: Personal branding you must build your digital empire

How To Secure Your Brand

An example is www.facebook.com/yourname

or www.twitter.com/yourname and so on.

www.facebook.com/tinakyeiofficial

www.twitter.com/tinakyei

www.linkedin.com/in/tinakyei

Page 18: Personal branding you must build your digital empire

How To Secure Your Brand

Set up a blog using sites such as wordpress.

Yourname.wordpress.com.

Page 19: Personal branding you must build your digital empire

• According to emarketer 145million people

would be reading blogs by 2012.

Page 20: Personal branding you must build your digital empire

• Your brand is your greatest asset in this world.

Have a digital presence to succeed online.

Page 21: Personal branding you must build your digital empire

• Are you ready to stand out in the crowd and

build your digital empire?