Personal BrandingPersonal BrandingPart 1

What is Your Personal BranD

“Your personal brand is what other say about you when you are not in the room”

What is Personal Branding

Personal Branding is a way of clarifying and communicating what makes you different and special

—and using those qualities to guide your career.

Why is it important?

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1. Correct. A successful brand reflects the personal attributes, or qualities, of its creator.

2. Concise. The brand can be captured in one or two sentences describing its creator’s unique promise of value.

3. Clear. It’s sure about what it is—and what it is not.

4. Consistent. Its promise of value to customers, managers, peers, etc. never changes.

5. Constant. It’s always visible and accessible.

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6. Compelling. It’s appropriate, interesting and relevant to its creator’s target audience.

7. Clever. It’s highly differentiated and unique. It sparks intrigue among its target market and separates its creator from others with similar skills and abilities.

8. Connected. Its creator participates in the appropriate communities and is part of a strong network of partners, colleagues, and customers.

9. Committed. Its creator is “in it for the long haul.”

10. Current. It’s based in today—with room to evolve tomorrow.

Quiz

www.reachcc.com/brandquiz

Define your Goals

Exercise 1: Documenting Your Ultimate Goal

Think about the one goal you have for your career/life that would define success. Let’s call this your ultimate goal. Write down your ultimate goal.

Define your Goals

Exercise 2: Creating Your Supporting Goals

Now think about all the smaller goals that could help you achieve your ultimate goal. Spend several minutes thinking about these supporting goals, then write them down. You may also want to use a Word to document your goals so that you can easily sort and edit your list. Don’t censor yourself—just let your ideas flow.

Define your Goals

Now, next to each supporting goal, write the number of years by which you would like to have achieved the goal. For example, you might write “1” next to several goals that you’d like to achieve in the next year, or “2” for goals you’d like to reach in the next two years. Feel free to number goals anywhere from 1 to 5 years.

Next group your goals into short-term (1-2 years), medium-term (3 years), and long-term (4-5 years) categories and prioritize them within each of these three categories. In the space below, show your prioritized goals. Next to each one, write the tasks required to reach that goal.

Vision

Exercise 3: Defining Your Vision

Think about one world problem you would like to see solved or one area of life that you want to see transformed or improved during your lifetime. This is your vision.

Purpose

Exercise 4: Defining Your Purpose

Now imagine yourself at your own funeral. You are hovering above the room and can hear what people are saying about you. What are they saying about what you accomplished, how you touched their lives, how you made a difference to them and to the world? Their comments suggest your purpose. Write what you are hearing below.

What are your passions

These are activities, interests or conversational topics that fascinate or excite you and make you feel energized. Your passions make you get out of bed at 6:00 a.m. on a Saturday morning or get you talking enthusiastically with other people.

What are your Attributes?

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Q&A

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