BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD301 Semester 1 Module Title Design Practice 3 Doc. Code OUGD301

PERSONAL CLOTHING BUSINESS Brief Through collaboration you need to design, market, document and promote a new clothing label. The label will need a strong brand and identity that should be communicated through photography and distributed via the social networking sites at your disposal alongside any other opportunities such as print fairs and creative events. Background / Considerations The business has the potential to be fully functioning and to grow so it should begin small with T-shirt printing. The designs of the shirts are not the focal point however they will need to reflect the labels identity. A physical shop space wont readily be available or affordable so it will need some sort of online shop for customers to purchase the T-shirts.

Mandatory Requirements Deliverables The brief will need some financial backing so a contribution from willing partners will be essential. An aim of the brief will be to break even. The business must be made legitimate, use the skills and knowledge gained from Level 5’s Enterprise module to set the business up.

A series of printed T-shirts. An online presence that can contact new customers and inform them of deals and new designs. An online shop so customers can purchase Items. An editorial look book that showcases the range of T-shirts and enforces the labels brand and identity.

Studio Deadline Module Deadline

This brief should be read in conjunction with the module brief. Please refer to module information

at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.