personal conduct on social media platforms
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Personal Conduct on Social
Media Platforms
FMWRC Social Media Workshop
April 6, 2011
Robert Dozier, Public Affairs Specialist,FMWRC
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Who
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Goals
How to use the Uniform Code of Military
Justice to guide conduct on Social Media
How to be professional even while beingcasual
How to lead by example
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The good, bad and ugly
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The good, bad and ugly
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Be careful what you ask for
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Or what you dont expect
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Or what you thought you knew
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What do they want
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Who are they
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Who are they?
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Who are you?
A person?
An official?
The public on Social Media does not alwaysknow what a Public Affairs Officer or Specialist
is, and what it means to them.
T
he audience cant tell the difference betweenentertainment and news. Who do they
prefer?
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Preferences:
Barack Obama 7,287,000
White House 2,037,000
Newt Gingrich 1,313,000
Lady Gaga 9,230,000
Katie Courick 174,000 The Daily Show 246,000
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Please.
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Who is responsible
Soldiers and DA civilians are personally
responsible for all content they publish on
social media sites, blogs, or other websites.
Soldiers and DA civilians must be thoughtful
about non-military related content they post.
The line between personal and professional
life is blurred online.
Soldiers and DA civilians must follow certain
rules of conduct when interacting online.From Social Media Roundup Personal Conduct on Social Media Platforms
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What are they?
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The rules
Uniform Code of Military Justice
http://www.ucmj.us/
Command/Unit policy OPSEC
Copyright and trademark respect
Common sense What you post is not invisible
What you think is private is not
What you say could hurt someone17
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Hooah!
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UCMJ
contemptuous words towards officials
disrespect toward superior commissioned officers
refuses, in concert with any other person, to obey
orders
creates, in concert with any other person, revolt,
violence, or disturbance
fails to take all reasonable means to inform hissuperior commissioned officer or commanding
officer
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Command / Unit Policy
What is yours / ours?
Open season
Experimental
Flexible
As much as possible
Dont get into trouble
Responsible Use of Internet-based Capabilities
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Command / Unit Policy
Responsible Use of Internet-based Capabilities The Army Memo endorses the DoD DTM 09-026
It directs DOIMs to open the NIPRNET providing access to Social Media
It defines External Official Presences (EOP) as "Official Public Affairs activit ies conducted on non-DoD sites to create a
transparent environment and gain feedback from the public
It directs the avoidance of publishing: classified info, casualty info before notification of next-of-kin, Privacy Act info,
incidents under investigation, EEFI, FOUO, Critical Information List, Personally Identifiable Information (PII), Acquisition info
It directs to train Content Providers
All EOPs must be approved by the PAO and registered with OCPA
All EOPs must display the logo and link to the Official website
All EOPs must comply with Records Management
Maintain liaison with PAO to ensure relevance and accuracy of all content
Disclaim all "personal opinions
Personal accounts must not be established with government email addresses, must not use official logos, should not be
used to conduct official government business, should not release official information, or be used as an officialcommunication device.
Only Public Figures and Public Affairs Officers may engage directly in Social Media.
A risk analysis must be done.
DoD and Army
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Command / Unit Policy
Standardizing official U.S. Army external official presences Commands are authorized to establish EOPs
Family Readiness Groups may establish EOPs separate from or dual purpose
Must be categorized as a govt page
Commander approved names NOT nicknames
Include statement this is the official page
Facebook must default to just command information not mixed command and public Must include posting guidelines
Posts must be recent (not older than one month)
OPSEC worthy
Registered with OCPA
Army 1 Nov 2010
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STOP!
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Copyright / Trademark / Identity
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Copyright / Trademark / Identity
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Geo-tagging
Where?
On Flickr
On Twitter
On Facebook places
On phone apps
Foursquare
Gowalla
On camera
Why?
Watch this?
http://www.wikihow.com/Avoid-the-Potential-Risks-of-Geotagging
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Are you ready for this?
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Politics and Religion
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Mutiny
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Bad behavior
Defamatory
Libelous
Obscene Abusive
Threatening
Racially or ethnically hateful Offensive
Illegal
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When?
When does your personal conduct reflect on
your professional official capacity?
While I encourage thoughtful debate, I remind
you that you are communicating your individual
beliefs and thoughts in an official capacity as DOD
PA representatives. ~ Glenn Holloway, DINFOS
Instructor.
Do we have the authority, competency or ability
to call into question in a public forum the
decisions of the department, command, service?
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Uplift vs. Downplay
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Responding
Correct the record
Speak the truth as you know it
Stay in your lane Respond with intellect not emotion
Disclaim all personal opinions IMHO
Use tasteful humor
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How to show the best?
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What is funny?
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Where are we going?
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Leadership
Set a great example
Be in the community
Lead from the front
Communicate professionally
Casual and real
Expect to be quoted
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Leadership does
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Where is your community
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Discuss with Family
What is appropriate to post
How to protect your security and privacy
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Is Social Media contributing to
Anti-Social Behavior
Y E S . . . . . . ?. . . . . . . . . . . N _ O
Divorce lawyers claim the explosion in the
popularity of websites such as Facebook and
Bebo is tempting to people to cheat on their
partners.
"The most common reason seemed to be
people having inappropriate sexual chats with
people they were not supposed to."
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Is Social Media contributing to
Anti-Social Behavior
One 35-year-old woman even discovered her
husband was divorcing her via Facebook.
Amy Taylor 28, split from David Pollard after
discovering he was sleeping with an escort in
the game Second Life, a virtual world where
people reinvent themselves.
Flirty emails and messages found on
Facebook pages are increasingly being cited as
evidence of unreasonable behaviour.
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Prelude to Summary
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Summary
Social Media matters
Soldiers and Civilians are personally
responsible Use the UCMJ
Be professional even when being casual
Use leadership to set a good example
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References
U.S. Army Social Media Handbook
Personal Conduct on Social Media Platforms
Uniform Code of Military Justice
Contact:
www.Facebook.com/robertdozier
www.Twitter.com/robertdozier
www.robertdozier.me47