personal experience with hospitality marketing
TRANSCRIPT
Personal Experience with Hospitality Marketing
1) Sumo Sushi & Bento – Sumo Intl. LLC• Animated Promo Video• Catering Initiative (web/print)• Event Participation• 4 Days x New Menu Photo Shoot• Interview Video / Web Article by BusinessPulse.ae• New Menu (layout, print, door2door distribution)• Press Release Activities• Proposed Executed Concepts + Current Campaigns• Overview of Upcoming Activities / Initiatives
2) Sushi Counter Dubai• Restaurant Promo Videos
3) Sicilia Restaurant - Mövenpick Ibn Battuta• Restaurant Promo Videos
4) Chez Sushi – by Sho Cho• Restaurant Promo Videos
5) Just Falafel Dubai• Interview Video / Web Article by BusinessPulse.ae
6) Miyabi Sushi & Bento Dubai• Custom Branded Promo Display
7) Emirates Golf Club• 25th Anniversary Corporate Video
8) Al Khayyat Investments – AKI Group• Full Corporate Office Stationary (new logo)• 10,000 Nos. x Custom-Stitched Staff Uniforms (new logo)
9) Apex Brasil• Custom Branded Promo Items (apron, chef suit, eco-bags, v-neck t-shirts)
1) Sumo Sushi & Bento
Animated Promo Video(Video opens browser to play externally on YouTube)
Catering Initiative (Web Banner)
Catering Initiative (Print Brochure)
Event Participation
Sumo @ Dubai Food Festival (Feb 2014) Sumo @ Dubai Grand Parade
(Nov 2014)
Sumo @ SC Dubai
Marathon(Jan 2015)
Sumo @ Dubai Christmas Festival(Dec 2014)
Sumo @ International Franchise Conference & Exhibition (2014)
Sumo @ WFA International Franchise Development Exhibition (2014)
4 Days x New Menu Photo ShootClick here to view all images from this photo shoot
Interview Video / Web Article by BusinessPulse.ae(Video opens browser to play externally on BusinessPulse.ae)
New Menu(Layout, Print)
New Menu(Door to Door Distribution Quotation)
New Menu(Door to Door Distribution Invoice)
Press Release Activities
Proposed Executed Concepts + Current Campaigns
Overview of Upcoming Activities / Initiatives
Press Releases (writing & translation, all media channels)
Event Participation (food-related, catering, other media tie-ups)
Food Reviews (food bloggers, relevant media channels, monthlies, other media tie-ups)
Social Media (competitions, special offers, loyalty card promo. coupons, referrals, ‘How-To-’ videos)
Broadcast Media (TV commercials, radio ads, TV show cooking segments, other media tie-ups)
Outdoor Advertising (roadside, transit, creative/viral such as building and vehicle wraps, custom branded
promo displays)
2) Sushi Counter
Restaurant Promo Videos(Video opens browser to play externally on YouTube)
3) Sicilia Restaurant
Restaurant Promo Videos(Video opens browser to play externally on YouTube)
4) Chez Sushi
Restaurant Promo Videos(Video opens browser to play externally on YouTube)
5) Just Falafel
Interview Video / Web Article by BusinessPulse.ae(Video opens browser to play externally on BusinessPulse.ae)
6) Miyabi Sushi & Bento
Custom Branded Promo Display(Umbrellas, Feather Flag Poles & Generic On-Site Banners / Signage)
Miyabi @ Dubai Food Festival (Feb 2014)
7) Emirates Golf Club
8) Al Khayyat Investments
Full Corporate Office Stationary (CD’s, USB’s, Pens, Pencils, Notepads, Notebooks, Folders & General Stationery with New Logo)
10,000 Nos. x Custom-Stitched Staff Uniforms (Polo T-Shirts, Dress Shirts & Pants with New Logo)
9) Apex Brasil
Custom Branded Promo Items(Aprons for their participation at Gulfood 2015)
Customized Aprons
Customized Chef Suits
Custom Branded Promo Items(Chef Suits for their participation at Gulfood 2015)
Customized Eco-Friendly Shopping Bags
Custom Branded Promo Items(Eco-Friendly Shopping Bags for their participation at Gulfood 2015)
Customized V-Neck T-Shirts
Custom Branded Promo Items(V-Neck T-Shirts for their participation at Gulfood 2015)
CONTACT
Royston LoboHospitality Marketing Enthusiast
Email: [email protected]
LinkedIn: ae.linkedin.com/in/rolobo
Having worked through marketing positions for most of myprofessional career and being exposed to ‘Sumo Sushi and Bento’ brand since it’sinception, I rather expectedly developed a keen personal interest in the marketingactivities surrounding the Hospitality industry.
Whilst servicing the requirements of some of Dubai’s top brands over the years, Ihave built and maintained good working relationships with industry-specificsuppliers and service providers; each of whom specialize in any one particulararea of Marketing.
In my current employ with a Marketing agency spanning 6 years now, I havecommissioned the expertise of numerous advertising/PR/media professionals,photographers, videographers, multimedia designers, etc.; all this by means of asmart marketing business model created to competitively secure and support therequests of clients under various industry verticals.
How would you benefit from contracting me? Dynamic understanding of Hospitality Marketing activities. Exceptionally skilled and knowledgeable resources. High quality professional services comparable to larger agencies. Exclusive preferential pricing that I receive from my contacts, based on repeat
business requests. Highly active social and business network count (Emirates Airlines, FlyDubai,
Facebook, LinkedIn).