personal inbound marketing
DESCRIPTION
As a certified inbound marketing professional, I show businesses how to get the most from their Internet presence. By using these same low/no cost techniques, individuals can harness the power of the Internet for their own personal career development goals. "Personal Inbound Marketing" reveals the five principals of inbound marketing and show how even non-technical people can expand their professional network and establish powerful online brands for about $6 per month.TRANSCRIPT
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Personal
Inbound Marketing
by Jon DiPietro
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Who am I?
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Digital
Citizen
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Career Path
Engineer Business
Owner
Blogger Inbound
Marketer
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The Unknown Professional
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Digital Footprint
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Prove it!
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Traditional Job Seeking
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Ch-ch-ch-ch-changes
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Power Shift
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Power
Shift
Democratization
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Power
Shift
Web 2.0
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Power
Shift
Trust
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New Rules
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New Rules
Mixed Norms
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Search
Evolution
Search Evolution
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Jobvite 2010
Social Survey
Yes
92%
No
8%
Do/will you recruit via social media?
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Jobvite 2010
Social Survey
Which social networks?
50%
60%
86%
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Jobvite 2010
Social Survey
Spending increasing or decreasing?
Social Recruiting: +50%
Job Boards: -36%
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Now what?
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Solution
Content
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Solution
Spread Ideas
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Solution
Measure & Convert
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Inbound Marketing
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Inbound
Marketing Create
Optimize
Promote Convert
Analyze
Five Steps
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Inbound
Marketing
Wits vs. Wallets
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Step One:
Content Remarkable
Readable
Shareable
Blogging
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Step Two:
Optimize
Inbound
Links URL
Page Titles
Other
SEO Factors
Search Engine Optimization
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Step Three:
Promote
Social Media
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Step Four:
Convert
Landing Pages
1) Call to action
2) Conversion form
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Step Five:
Analyze
Analytics
Structure
Sitemaps
Crawl errors
Keywords
Traffic
Metrics
Visits/visitors
Time on page/site
Bounce/exit rate
Conversion rate
Engagement
Analysis
Segmentation
A/B testing
Competitive Intelligence
If it can’t be measured,
it can’t be managed.
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Let’s Build It
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1) Register
Your Name
$1/month
Optional,
but highly recommended
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2a) Get a
Website
$5/month
Option #1
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2b) Get a
Website
Option #2
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3) Create
Your Blog
http://bit.ly/wp-resume
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4) Add
Content
Presentations, videos, pictures, etc…
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5a) Brag on
Trick out your profile
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5b) Brag on
Learn and connect
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5c) Brag on
Share news, pictures, and videos
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6) Convert
Visitors
Multiple contact points
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7) Measure
Google Analytics
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Summary
Step Free/Easy Paid
Register domain $0 $12 per year at GoDaddy
Web host $0 at WordPress.com $5 per month at HostGator
Install/configure WordPress $0 $0
Add content $0 $0
Promote via social media $0 $0
Collect leads via forms $0 $0
Measure traffic $0 $0
Annual Total $0 $72
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CEO Brian Halligan
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Thank You
Email: [email protected]
Blog: domesticatingit.com
Twitter: @JonDiPietro
Book: “Social Media for Engineers & Scientists”
leftbrainhandbook.com