personal professional project spin off mobile applications for android market „ redy ”
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Personal Professional Project Spin Off Mobile applications for Android Market „ RedY ”. Group nr . 7 Violeta Gaveikaite – [email protected] Bogna Borowczyk – [email protected] Diana Flaccadoro – [email protected] Francesco Perrozzi – [email protected]. - PowerPoint PPT PresentationTRANSCRIPT
Personal Professional ProjectSpin Off
Mobile applications for Android Market „RedY”
Group nr. 7Violeta Gaveikaite – [email protected] Borowczyk – [email protected]
Diana Flaccadoro – [email protected] Perrozzi – [email protected]
Genoa 26/07/2013
• Goal: create the spin-off which is profitable.• Target: females (their partners) • The impediments: – No investors– Bugs in our App– Danger of stolen concept or source code
Goal, scope & impediments
Genoa 26/07/2013
• Easy and cheap to enter in the mobile applications market
• This idea should be profitable• Well-formed team• Suitable legal frameworks are present
Motivation
Genoa 26/07/2013
RedY – female App
Genoa 26/07/2013
RedY – female App
Source: http://apple.hdblog.itGenoa 26/07/2013
How does it work?
• Menstrual calendar where you can find your period, ovulation and PMS
• Sending an SMS to a partner about PMS• Alert about ovulation – extra safety needed
Genoa 26/07/2013
How many people use apps?
Market analysis
Source: Portio Research Ltd (March 2013)
30% growth in 5 years up to 4.4 billion users
1.2 billion people worldwide were using mobile apps at the end of 2012.
Genoa 26/07/2013
In 2013 No. of downloads range from 56 to 82 billion. In 2017, there could be 200 billion downloads!!!•58% will be Google Android downloading •33% Apple iOS•4% Microsoft Windows Phone•3% BlackBerry
How many mobile apps are downloaded each year?
Source: ABI Research (March 2013)Genoa 26/07/2013
Investors
Genoa 26/07/2013
Price of an App
Sources: http://www.distimo.com/apsalar (april 2013)
Women install 40% more apps than men, buy 17% more paid apps, and pay an astonishing 87% more for those apps.
Genoa 26/07/2013
Timeline
Genoa 26/07/2013
Advertising
• Female Magazines (e.g. Vogue, Cosmopolitan, etc.)• Other fields: internet (healthy lifestyle websites,
blogs etc.)• The best advertisement is the amount of downloads
on the Android Market (5-star system)
Genoa 26/07/2013
Monitoring and control
• Survey (inside the App)• 5-star system• Forum / Android Market analysis
Genoa 26/07/2013
Exit strategy
No investor Someone steal
our idea and /or source code
Bugs in our App
No advertisementGNU public license
Open-source software
Genoa 26/07/2013
VioletaField Service
BognaCommunication
DianaEngineering
FrancescoMarketing
Medical and medical market knowledge, management of the projects; communication skills
Communication and advertising knowledge.
Knowledge of code structure, deep experience on common debugging and how to search, identifyand correct it;independence of computing environment type.
Market analysis and budget. Creator of spin-off
Team members skills
Genoa 26/07/2013
Summary• Final product: “RedY: an App for females”• Properly formed team and efficient work• Real profit possibilities• Improvement of intrapersonal skills
Genoa 26/07/2013