personal profile and project showcase
TRANSCRIPT
PROFILE
Previously took position in
Ogilvy, Mather, Taunton
press and NYU, I am very lucky
to be in a place that I can
combine my love for cooking
data with my passion for
digital marketing.
Previous Projects
My previous projects include:
❏ Getting companies started with web
analytics
❏ Monitor conversion path and revenue data
❏ Set up KPI and Monitor goal completeness
❏ Content & customer segmentation analytics
❏ Email A/B testing
❏ Email retargeting marketing
❏ social media analytics
❏ offline data integration
PROJECT: GOOGLE ANALYTICS & KISSMETRICS
CREATED BY POPPY ZHANG
Experienced with google
analytics and
kissmetrics, I have
customized dashboards
to catch customer
behavior, funnel
conversion and
transaction on site.
Through Multi-channel funnel
analysis, i am able to present to
my shareholders with the most
valuable channel.
Analyzing the path report, I have
helped to focus most marketing
resources on the path that brings
the most revenue.
PROJECT: GOOGLE ANALYTICS & KISSMETRICS
I initiated and designed a goal monitoring report that helps
managers to monitor monthly goal completeness. I integrated
web data, social data and ads data into a same file and I also
provide a look-back function with cumulative analysis.
PROJECT: KPI and Goal mOnitoring
PROJECT: content management
working with content manager, i have built up various reports to track content performances.
i also take each customer segmentation in consideration trying to develop customized marketing strategy for each segmentation.
PROJECT: data integration
issues student walk in for,
issues student call for,
time student use the
service
working with NYU offices that provides a walk-in service, I
initiated integrate front-desk call tracking with online
landing page tracking for higher efficiency and new
opportunities
pages student view,
Issues student address in
email,
i designed a report to show both piece information side by side.
Working with content writer
and community manager, I
initiated the use of Email
A/B testing.
Educated in statistical
validation methods, I can
present doable insights
from testing.
PROJECT: Email A/B Testing
based on customer value segmentation, I presented to shareholders
to initiate email retargeting marketing with analytics rational
and implementation methods.
PROJECT: Email Retargeting
PROJECT: social media analytics
With the help of various social media
monitoring tools, I conduct competitive
analysis on social media channel to
shareholders.
knowing how other key players grow
their profile helps us to grow our own.
Achievements:
As a speaker at NYU professional conference, my achievements in web data analysis widely spread from certificates in programming to web language.
please visit my linkedin
profile for further information
or email me at:
646-645-4176
DATA CLEANING
Datageneration
Generate data in all forms including json, xml and csv
cLEAn and integrate data for further analysis
My data analysis skills:
DATA Analysis
Validate a/b tests, regression, cluster and segmentation analysis, modelling
insights andstrategy
Present doable findings and strategies to shareholders and monitor strategy results