Personal Strategic Plan ProjectWartburg CollegeAnthony Cetera

Authors Note:This is a personal strategic plan in which is completed as part of an assignment

for the course of Principles of Management BA 345.While focusing on developing a

personal strategic plan for strengthening plans for my future, this was completed during

the winter term of 2016 under instruction of Dr. Alan Bernard.

Mankind has always strived to create,and persevere. With work ethics, and leadership

qualities this can be a goal achieved by anybody. With previous work experience in the realms of

sports, I hope to one day achieve success through sports marketing in a professional organization

close to home. I hope to one day to work successfully in either a sports marketer for the Chicago

Bulls or work in sales in a company that works with professional sports advertising in which

handles sales to big end companies as well as sports organizations such as NBA, NHL, FIFA,

and the NFL.

After choosing to proceed in a career field that revolves around the sports

marketing/management career field it is necessary to have some sort of experience within the

sports world. Choosing this career option for myself wasn’t an easy option however I choose this

goal to work for a successful organization such as the Bulls, because I have experience within

sports marketing as well as the desire to work for an organization I grew up loving. Reasons also

for getting involved with sports marketing organizations outside of the Chicago Bulls would be

through previous work experience working for a professional soccer organization as well as

playing through the youth academy of that same professional organization. With a lot of

networking as well as other components in order to find a job in this realm it can possibly be

done.

With lastly observing, and having to earn more work experience within this field a

strategic way into maintaining this career would be getting involved with management at any

level or having experience through sales. With previous work experience in a company called

TGI Systems I experienced a lot of high paced actions while dealing with clients. This can

hopefully be similar to what is expected within this career field. “Marketing representatives and

event coordinators deal with a never-ending stream of requests from sponsors and clients. A

quick mind, a personable attitude, and a good deal of energy are necessary to keep up with all the

work”(Wake Forest,2015).This can hopefully be similar to what is expected within this career

field. Another way to help maintain a solid path down this career is by coming up with new ideas

as well as problem solving, and coming up with solutions. “Part of becoming successful in a

sports marketing environment comes deeply with problem solving. How fast you can come up

with ideas to make things better for not only short term however long term” (Fidel, 2015). By

coming up with solutions for this career it can make things easier, and lead to ways into being

hired into this career. Lastly a large part into this career is being able to be managing live events

where promotions are seen on television. “It's the playoffs. L.A. versus Detroit. Whether you're

watching the game on television, or sitting directly courtside, there's probably one thing you couldn't help

but notice--lots and lots of ads”( Hegelman, 2013). This example is what can be used with management

experience so live events can be monitored as well as things can be in the overall set up without any

problems. In order to reach my goal in becoming a sports marketer for a professional organization I will

need to be able to learn some of these examples for the workplace, and to help improve, and better what is

expected from this career.

Mission Statement:

My core purpose is to enrich the event experience through marketing, and creative

visual branding.

Values:

Listed below are some core values believed to have success in this particular career

field. These values listed below are believed to better the company's success, and

create a healthy work environment for managers, and employees.

1. Collaborate as a group; do great things together

2. Be innovative find a new way to make sales to a customer

3. Each employee have an impact

4. No person is bigger than the company; no athlete or franchise either

5. Leadership by example to clients, and co workers

Within sales, as well as an event manager these particular value can lead to success by

working as a unit. No employee within the sports marketing world is greater than the

team. While working within sports the team concept applies to the business side as well.

While working together towards a common goal employee’s will have the same idea

that the athletes have which is reaching towards that common goal, which is to be

successful in business side of things as well as build a championship atmosphere. Not

one person is bigger than the company which applies towards franchises as well as

athletes. By being creative this gives employees the option to come up with creative

ways to make the company better. By focusing on leadership qualities this will tie in

those who are stragglers. Leaders will bring the company together as well as lead by

example to new employees.

Strengths Weaknesses Opportunities Threats

Vocal, willing to speak up without being told to

Lack of leadership qualities

Education Quality Tough competition within the career or field being pursued

Knowledgeable within professional sports

Sensitivity Interactions and relationships with Co Workers

Competitive industry to get into

Being able to work well together with others

Procrastination Helping generate revenue in sales in a good economy

bad economy

High work ethic Over talkative Understanding new technology

Companies networking with competitors

Attention to details impatience

Strengths:

By being a vocal leader and willing to speak without being told this can help the

company have employees who are not afraid or shying away with being interactive with

clients as well as customers. By being knowledgeable within professional sports and

being involved with professional sports organizations as a kid this can help benefit me in

finding a job. By playing for youth professional organizations it helps understand all

angles of professional sports by seeing it at such a young age. I believe by playing

sports, and other clubs will help benefit in being able to work with someone to help find

a common goal. Having a high work ethic is always a positive for any employer. Having

somebody who is willing to go the extra mile will be a benefit with finding a job within the

sports marketing side. By paying close attention to detail this can help benefit me in

which shows that I will do the job right.

Weaknesses:

Having the lack of leadership qualities can be harmful in finding a job in this market.

Employers want employees who lead by example, and this can be hard to find a job. By

being over sensitive to harsh criticism at times this can be a negative in which

employers want employees who seem to have a backbone in this industry.

Procrastination is one of the largest weaknesses due to putting everything off to the last

second. That being said it means quality isn't necessarily up there compared to a well-

structured well organized approach. Over talking can be negative in working in the

sports marketing industry because clients do not really want to engage, and take extra

time especially with event marketing. Being impatient can be a negative primarily due to

the fact that work can be slow at times, and being impatient can lead to stubbornness

within the work field.

Opportunities:

Education can help lead to better opportunities within this work field. By having more

education it can bring more creative ideas into finding solutions. By interacting with

coworkers or employers this can be an opportunity by helping generate better

networking, and can possibly open doors into finding better jobs. By having a good

economy this can create more opportunities in which can help have more creative ways

to approach ideas. It also opens up more doors in finding ways to even better the

company. New technology can help teach as well as help well me in this work

environment.

Threats:

Tough competition in this career can slow up the process in finding a job. Sports

management is a really competitive market in which is most likely going to delay finding

a job within this career field. With a bad economy and a competitive market finding a job

will even be more difficult, and can delay finding a job in this market. This career

primarily finds employees within networking. By knowing somebody this can be harder

in finding a job you are just or even more as qualified.

Trends in this career:

In this market some trends that tend to create opportunities in this market is success in

teams that differ over seasons. For example the marketing Golden State Warriors have

experienced within the last two years have doubled compared to when they were not as

successful. Some trends that can hinder the growth of this career can be popularity

within the selected sport. For example in the United States a growing sport is soccer,

with this career growing more jobs and opportunities will be open in this career. Some

strengths that will help me take advantage of this career is by already having a lot of

experience within professional sports. By being involved in professional sports since a

kid, and having internships that pertain to marketing within professional sports will help

me overcome competitors. Lastly in order to find a job within this career path I must first

approach some weaknesses. The weakness I can work on that will help better me in

this career path would be becoming a better leader. With developing leadership

qualities this will help me reach my potential in what employers want.

Strategy:

In order to maintain, and reach this successful goal a 3-5 year implemented plan must

be built up in order to find a dream job. Over this course of time a 5 step process must

be in place in order to reach this goal.

1. Graduate with a bachelor of arts degree in Business Administration with

concentration in Sports Management (pre work 4 years)

2. Work an internship within Sports marketing gain experience within the field (1

year)

3. Build relationships with employers, clients, co-workers to help network your

future. (1-2 years)

4. Move up in your position within the workplace gain experience at higher positions

managing, sales rep, and Event Manager. (2-3 years)

5. Experience within higher positions will build experience, and lead to head in

sales/ advertising event overseer. (Goal)

In order to reach these goals these 5 steps must be in place in order to maintain that

goal. At first you must graduate with a college degree in order to put yourself in this

situation for the job. Like any other job in this field you must work an internship, before

having a job in this field in order to learn about the company, and how things work from

top to bottom. By working your way up the employment pyramid relationships will be

built, and credibility for work ethic will be noticed by higher management. By maintaining

a higher position within the company you must prove to employers you can live up to

the work that is being presented in order to find your dream job. With more years of

experience within a higher position employers within the business, and employers at

other companies will notice your experience that success will bring you over a course of

time. After all these steps in working towards that goal, my goal hopefully will be

reached after experience over a set course of time.

Part 3

The main support group for this plan will be preferably marketing majors who

specialize in advertising within professional sports. They will be responsible for taking

care of sales towards large firms who are willing to sell their advertising rights to the

company in order to promote their company during a sporting event. In order to be

successful we must split up teams who specialize in certain aspects. We will split up

people who primarily focus on sales. Then we will have other people split into a section

in which they will focus on game day preparations as, and event managers. We will

focus on the payment towards those pitching the sales because those who are event

managers aren’t really making the high profit for the company rather than just make

sure the company stays, and looks professional. However those who deal with clients

will have to keep the professional integrity of the company, and not focus on telling the

clients how to do their jobs. Focus on having a warehouse for storage of products.

Everybody will work a normal 8-5 work day however those who are event managers will

work longer till everything is set up on event day, and till everything is taken down.

Everybody should be paid in full salary. However sales can earn more through

commission. The team approach should be beneficial on event day where we must all

work together to make everything seem and look professional for media, organization

clients (NBA, NHL, FIFA), and fans.

Leading:

The motivation others will help motivate myself, and the company as a whole will

be incentives such as great work as a team with a constructive leader, as well as getting

the job done right with positive feedback, and also working together with everybody to

earn more success, and expand as a team. Some internal motivation that will keep me

on track will be the thought of anybody can replace, as well as you can always go up

with hard work, and guidance. The type of leader I would like to be would be a

Democratic leader with some autocratic ideals. With focusing on teamwork to maintain

the common goal I firmly believe you should share both ideas to be a good manager. In

order to gain respect from employees the democratic leadership ideas should be

applied however what you say goes. The boss should have his own authority when it

comes down to it. Being responsible for everybody is part of being the boss so having

authority to keep everybody in line means you should apply both ideas. This is

important to me primarily, because in order to be successful you cannot finish a job or

do things by yourself. You need a proper team around to build for success. With being

the leader you can organize ways to be successful, and share some diversity when it

comes to ideas. With that being said when its game time decisions as well as thing you

need to do in order to make the company successful you have to take action on your

own without any guidance, if you think it's beneficial to being successful.

Part 4

Stated below in appendix A is the graph for the Balance Work Card plan for this

part of the strategic plan. In order to stay intact with these Balance Work cards you must

check the progression of how things are going. If the company continues to improve on

all these aspects then maintaining it will be needed less. To stay on the right track for

this part you have to look at each individual part separately over a period of time. If

something isn’t going right in a certain part then improvements must be made. If it

means to fire somebody in order to meet these objectives then it must be done. A

specific time frame to check on these would be weekly. However if there is more

progress in this than it will drop to a monthly period in which is only given if there are

good improvements, and all these requirements have been met.

Adjustments for all of these will be made over at least a year's’ time if everything

is improving, and employees seem to understand what is expected. However it can also

change rapidly if there is a decrease in everything that is needed as well as something

that might need to be improved on that causes these decreases. Adjustments that might

change over time would be ways that improve internally as a company as well as ways

to learn and grow as a company. Ways that can possibly be an outcome for improving

internally would be through finding ways to improve employee productivity. Ways that

can improve learning, and growth are possibly through techniques to improve in

whatever is needed in the company.

Goals:

Aiming to

maximize

profits,

minimize their

expenses, and

maximize the

company’s

market share

Measurement:

The amount

that the

company earns

as well myself

makes to

expand the

growth of the

company as a

whole

Measure

Progress to

Objectives:

Saving money

not having

too high of

expenses, as

well as

continue to

see the

growth in

profits and

find ways to

improve in

Balanced Scorecard

Project

Measurement

Summary

Summarize the attributes associated with each

measurement in the Balanced Scorecard

that as well

Financial

F1

By staying aware of what

financially is reported, and having

a good background in classes that

prepare me for this type of work

F2

Having experience in sales will

help maximize profits

F3

F4

Customer C1 Being more extraverted oriented

this can help express the ideology

that we must engage with the

customer to make relationships,

and maintain trust, and

dependability.

Create your

relationship

based on trust

and

dependability

Work with

them as much

as possible

Continue to

verify and

gather what

information

See how the

number, and

feedback from

customer

relations are

with

employees.

Have a review

on customer,

and employee

relations.

Make it clear

to employees

that we most

focus on

building a

great

relationship

with

employees.

Gain

credibility by

being honest,

and ethical.

Give help to

on the

customer

clients, and

customers if

needed.

C2

C3

C4

C5

Internal I1

I2 Being a democratic oriented boss

this can help give employees

freedom to express relationships

with customers

Create good

relationships

with other co

workers, stay

positive

Build positive

relationships

with

customers

To maintain a

good work

environment,

and make

Give reviews

on employees

from

customers.

See which

employee is

responsible for

a sale, and

have feedback

from it

Have reviews

on employees

from

Have outings

for

employees to

build better

relationships

with one

another

Have rewards

for

employees

who have

meet

requirements

for

sure to meet

requirements

to earn a

profit coworkers

relationship

with

customers

I3

I4

I5

I6

Learning

and Growth

L1

L2 By having some coaching

background this can help make it

easier to develop even those in

the work world. By having those

who are more experienced teach

ways to make things easier for

those who are new to the job.

Improve

employee

capabilities

Strategy

awareness

and

motivation

Give

employees a

better

understanding

of the

company’s

aspects

through

marketing, and

sales

Learn to teach

employees

better tactics

Address

some typical

motivation

and

alignment

issues by

running the

program that

will explain

strategy to

your

employees

and involve

them in the

with those who

have higher

work

experience.

strategy

execution

L3

L4