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TRANSCRIPT
When You SHOULDN’T Personalize
PERSONALIZATION POINT
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EPISODE 8
Copyright © 2020 Flip the Script
AGENDA
0102
First, a Bit of Review
Case #1
Case #3
Case #4
Case #5
040506
Case #203
1110090807 Case #6
Case #7
Case #8
Case #9
Case #10
01First, a Bit of a Review.
1. SELF - AUTHORED CONTENT - POSTS, ARTICLES ETC.2. ENGAGED CONTENT - LIKED, SHARED, COMMENTED3. SELF IDENTIFIED TRAITS - PROFILE LINE, HEADLINE ETC.4. JUNK DRAWER - PERSONAL INTERESTS, SCHOOLS ETC.5. COMPANY - BLOGS, POSTS, WEBSITE LANGUAGE, M&A
1. DEMOGRAPHIC - BUYER PERSONA RELEVANCE2. FIRMOGRAPHIC - INDUSTRY SEGMENT OR VERTICAL3. TECHNOGRAPHIC - BASED ON TECH STACK SETUP
02If You’re Getting the Results You Crave From Relevance Only
03You’re Primarily Selling B2C
04Selling to a Typically VERY Offline Buyer
EXAMPLES OF HYPOTHETICALLY OFFLINE BUYERS:
1. DOCTORS2. FARMERS3. LAWYERS4. TEACHERS
05Act of God
06Demand is UNRULY High
07High Immediance w/ Fast Approaching Expiration Date w/ High Volume
08You Sell for a Very Regulated Vendor (Compliance & Security)
09You HAVE to Keep Reps 100% on Brand for Messaging
10You’re Selling Internationally
11VERY Well Known Label - Easier to Have a Conversation
IN SUMMARY…
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