personalized content delivery with plone
TRANSCRIPT
Interaktiv GmbH | Creative Information Solutions
PERSONALIZED CONTENT DELIVERY WITH PLONE
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WHO WE ARE
Johanna Marcel Thomas
Full service agency since 1998, Cologne/Germany
Open source development, content management, online marketing
Websites, portals, intranets
Spezialisation in health care and non-profit organizations
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WHY CONTENT PERSONALIZATION?
© Interaktiv GmbH | Creative Information Solutions
Traditional one-size-fits-all approach: the same website content is delivered to all website users
vs.
Modern marketing approaches:at least segmented if not personalized content delivery
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User interaction Data / Profile Personalized content
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REAL LIFE EXAMPLEData source: day of the week and time
Send Mail
During working hours
Outside working hours
0800 123 4567
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PERSONALIZATION IN PLONE?BUILT-IN … SORT OF
Language
Login status
Group portlets
Time-based publication (publishing date and expiration date)
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OUR PROPOSAL
PLONE AS A PERSONALIZEDCONTENT DELIVERY
PLATFORM
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PLONE AS A PERSONALIZED CONTENT DELIVERY PLATFORM
Data connector
Rules editor Personas administration
Tiles editor Content pools
Alter ego views
Collect dataaggregate and display data
Transform datato personas anduse cases
Create personalizedcontent
Check resultsLearn and enhanceAnalytics
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DATA CONNECTOR
PloneData Connector
APIs
Web analyticsGoogle, etracker
CRMSalesforce, SugarCRM,
Odoo.com
In session data:Browser, device, referrer, resolution, IP, search term
on site...
Plone user profile
when logged in
Social media profile
when logged in via Social Login
E-commerce solutionMagento, …
Mailing toolsMailchimp, …
Weather forecast / current weather
Date and time
Recommendation engine
Cookies
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PERSONAS
ALL NEW
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Characteristics
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TILES VS. PORTLETS
Fixed portlet
Flexible tiles
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• Performance
• Data storage
• Privacy
• User interface
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CHALLENGES
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YOUR QUESTIONS?
© Interaktiv GmbH | Creative Information Solutions
Interested in this project?
Talk to us at the conference
Or Contact us…
https://github.com/interaktivgmbh
https://github.com/interaktivgmbh/Personalized-content-delivery-with-Plone
www.interaktiv.de [email protected]
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