personalized learning

“ A learning analytics company that analyzes a student’s work and convert it to

Personalized performance analysis on a continuous basis (Rank)

Personalized feedback for each exam or tests

Personalized Learning content based on strength and weaknesses of each student

Personalized Learning Record across time and organization into a e-portfolio

Personal documents on Internet for life long learning

Purpose“As a teacher the first principle of learning is that learning has to occur in the students. You can do

anything you like in the classroom or elsewhere, you can stand on your head if you want, it doesn’t make a damn bit of difference unless it causes a change in the behavior of your students. Learning takes place in the minds of the students, and nowhere else. The effectiveness of teachers and what they can induce

the students to learn”-Herbert Simon

Students come to the classroom with preconceptions about how the world works.

To develop competence in an area of inquiry, students must:

• have a deep foundation of factual knowledge,• understand facts and ideas in the context of a conceptual framework,• organize knowledge in ways that facilitate retrieval and application.

A “Reflective” approach to instruction can help students learn to take control of their own learning by defining learning goals and monitoring their progress in achieving them.

Theoretical Background (How people Learn Brain, Mind, Experience and School-National Research Council)

• How these pre conceptions can be recorded across subjects, concepts, chapters?

• How can this report can be carried with a student across classes and schools?

• How can factual knowledge be shown to be related and interconnected to each students work?

• How can learning content arranged to strength and weaknesses of each student?

• Does student has the facility to reflect and record his learning on his own work at any time?

• Can a student learn by reflecting on the answers given by his peers?

Theoretical Findings Desired Service Specifications

Teaching and Cricket-A Analogy

Performance in a Match• Number of runs scored• Number of wickets taken• Number of Catches taken

Cricket Teaching

Performance in a Test• Number of marks scored in Maths• Number of marks scored in Physics• Number of Marks scored in Chemistry

Analysis of Strength and Weakness• Strength- Off side shots• Weakness- Leg side and bouncers• Areas to Improve- performance during slog overs.

Analysis of Strength and Weakness• Strength- (based on marks)• Weakness- (based on marks)• Areas to Improve- (based on marks)

Analysis of Performance• Recording of own performance can be seen and analyzed at any time

Analysis of Performance• Analysis only based on marks obtained in exams

Detailed Performance Data

X

X

X

“Why I am not performing well in tests”

• “What needs to be done so that I perform well”

• “How can I ensure that I make the most of the time in school and coaching classes.”

• How can I know my problem areas without any extra effort

•How well MY students have performed in previous years.

•What needs to be taught again in MY class.

•Performance of MY students across time broken down to chapter and concept level

•Performance of the student on a continuous basis

•Data and Analysis of student answer sheets

•Student learning record available at anytime

Teachers ParentsStudents

Time

Learning Lifecycle

Key Pain Areas-Stakeholders

School Teacher

• Teaching In School• Regular tests and Exams• Regular Assignments• Evaluation of Answer

sheets

• Live sessions• Evaluation of Hardcopy

content• Live feedback through

Question and Answers

Current State-Value Analysis

• Detailed hardcopy content for a Subject

• Experienced in a particular subject

• Experienced in delivery of content

Books Coaching/Tutors Self Learning

• Helps the student by providing with useful and detailed content

• Revise Content Easily• Detailed Content for

practice• Ease of Use

• Experienced in a particular subject

• Experienced in delivery of content

• Teaching Detailed Concepts, tricks and methods

• Regular tests• Regular Assignments




• Learning through self study

• Content is used from all the sources

• Practice of problems and concepts

• Hardcopy content created

• Reflective Learning

No Personalized Learning

• Detailed Feedback on hardcopy content not available.

• No personalization of feedback.

• Time constraint on teachers to evaluate and feedback

• Content written for a wide audience

• Questions and Concepts not personalized to individual strength and weakness.

• Time constraint on evaluation and feedback

• Detailed Feedback on hardcopy content not available.

• No personalization of tricks, methods and concepts

• No personalized scaffolding, based on created content

• No diagnosis to understand the problem areas based on the created content.

• Intense and un-directed hard work

School Teacher

• Live sessions• Evaluation of Hardcopy content• Live feedback through Question and

Answers

Books

• Revise Content Easily• Detailed Content for practice• Ease of Use

Coaching/Tutors




Self Learning

• Practice of problems and concepts

• Hardcopy content created• Reflective Learning

• Detailed Feedback on hardcopy.• No personalization of feedback.• Time constraint on teachers to evaluate

and feedback

• Content written for a wide audience• Questions and Concepts not

personalized to individual strength and weakness.

• Time constraint on evaluation and feedback

• Detailed Feedback on hardcopy.• No personalization of tricks, methods and

concepts

• No diagnosis to understand the problem areas

• Intense and un-directed hard work

Advantages Limitations

Alternate Design-Value Analysis

Data Analysis

• External organization aggregates and analyzes the data of each student

• All the data available on Internet.• Analyzed data could be retrieved for past years.• Data open to be reviewed by peers and experts.

• Rank and performance analysis for each exam-Subject, Chapter, concept• Across Cities,

states and country

• Across time

• Personalized feedback for each exam• Where did I go

wrong and why• Ways to improve

• Personalized Learning Record• Strengths and

Weakness• Showcase of

exemplary work

• Personalized Learning Content• Tips. methods

and strategies weakness

• Practice Questions recommendations

• Personalized Document on Internet • Scaffolding &

Diagnosis• Life long learning• Review by

experts and peers

School Teacher Books Coaching/Tutors Self Learning

• How these pre conceptions can be recorded across subjects, concepts, chapters?

• How can this report can be carried with a student across classes and schools?

• How can factual knowledge be shown to be related and interconnected to each students work?

• How can Notes and learning content arranged to strength and weaknesses of each student?

• Does student has the facility to reflect on his own work at any time?

• Can a student learn by reflecting on answers given by peers?

• Rank and performance analysis

• Personalized Learning Records

• Personalized Learning Records• Personalized Feedback• Personalized Learning Content

• Personalized Learning Records• Personalized Feedback• Personalized Learning Content• Documents on the Internet to reviewed

by peers & experts.

Theoretical Findings Into Service Specification

Assumptions and Why it should Work?• Easy Data movement- Hard copies Images Data for Analysts

– Easy availability of cameras ensures hardcopy data can be converted to images and can be sent for analysis

• Document Cameras• Mobile Phone Cameras• Normal Digital cameras• Scanner

• 9th-12th Students Data– Going forward CAT test analysis

• Low cost Subject Analyst– People who would analyze answers by student on a pre-defined meta data can be

• Graduates in respective subjects i.e. Physics, Chemistry, Maths, Accounts, English etc.• They can be trained on evaluating answer sheets by looking at a standard solution• Rs 10000- Rs 15000 per month

• Services Based model– Low capex requirements

• No change from the current scenario– Student still study the same way as they do. Only their content is sent to a team for analysis

and they receive a detailed feedback on it.– There is no need to take extra tests, exams or assignments for getting this detailed

feedback

Skills Database Rank Database Learning Database

Student Answer Sheets

Scanned Documents Image Database

Subject Matter Experts

Analyst

Skills/Strenght/Weakness Continous Rank Learning Recommendation

Working Model

Sample Framework for Essay Answers• An essay answer can ALSO be evaluated by

using a framework.

Rank and performance analysis for each exam-Subject, Chapter, concept

•.Performance of a student is analyzed and aggregated on this framework and normalized.

• Aggregated across cities, states, country and time

Personalized feedback for each exam

•Detailed explanation to the student where he/she went wrong.

•Can be suggested ways to improve

Personalized Learning Record

•Strength and weakness can be recorded over time and compared

•Exemplary work can be showcased

Personalized Learning content

•Tips, tricks and methods suggested based on the performance

•Practice questions suggested on the areas of improvement

Subject Matter Experts• Subject Matter Experts

– Creates the Meta Data for Each Question– Creates the Evaluation Criteria– Creates, organizes and link learning content to evaluation criteria

LowDifficulty Level

ConceptualQuestion TypeOpticsChapter

Is the answer written is correct3

Is the Diagram drawn is correct

2

Is the Lens drawn is correct1

Answer

Mathematical Concept

Physics Concept

Strategic Approach

SuggestionResponseQuestion

Skill

Subject Analysts• Subject Analysts

– Gives responses against the Evaluation Criteria– Learning Suggestions, Skills are automatically set based on the

responses. These links are made by the Subject Matter Expert

LowDifficulty Level

ConceptualQuestion TypeOpticsChapter

5NA55Correct!The lens is a convex lens as specified in the Question

CorrectIs the answer written is correct3

5NA55Correct!You have drawn the correct Diagram indiacating te wavefront which becomes sphecrical after passing through the lens

CorrectIs the Diagram drawn is correct2

5NA55Correct!The lens is a convex lens as specified in the Question

CorrectIs the Lens drawn is correct1

Answer

Mathematical Concept

Physics Concept

Strategic Approach

SuggestionResponse

Question

Skill

Set Automatically based on Responses

Channels

School Executive

Document Camera

Picassa/Secured file sharing Subject Experts &

Analysts

Image of Own work Organization Website( GPRS)

Subject Experts & Analysts

Personal Computer

Mobile Camera

Website


Internet

Internet

Internet

Institutional

Retail/Mobile

Retail/Internet

Scanner

Retail/Internet

Personal Computer

Website


Internet

• First Mover Advantage

• Solves the key pain area of “Commodity Education” by personalized learning

• Sizable market

• Easy to retain a customer because of the data aggregated over the years

Strength Weakness

Opportunity Threats

• Idea very new to Indian education system

• Operational difficulties

• Difficult value proposition to sell to schools

• Not scalable without large funding

• Growing Market Opportunity• K-12 Market, CAT preparation market.• Growing awareness with online learning.

• Growing Mobile penetration• Content can be acquired and delivered through mobile

• Legal Hurdles • Data privacy issues.

personalized learning

Business