personalized medicine world conference 2011 medivo
DESCRIPTION
TRANSCRIPT
bringing personalized medicine into practice
Sundeep Bhan, CEO January, 2011
What is Personalized Medicine?
Consumer Empowerment
Genomic Medicine
Health IT
Personalized medicine is at the trillium of: • The growing trend in Consumer Empowerment • The use of Health IT to personalize care, and • The growing use of Genomic Medicine
The $300bn/year problem
• Costs for consumers and the industry are increasing • Access to care is decreasing • Shi5ing to “outcomes” based medicine
• Physicians lack tools for popula=on health management
• Half the drugs do not work on people that take them • Genomic medicine is promising but lacks
• Trained physicians • Clinical Support, and • Established reimbursement policies
Late Interven=on
Low Compliance
“One size fits all” Medicine
Higher Costs and Lower Quality Care
• Lack of compliance and wrong therapies cost the healthcare system over $300Bn per year
= ~$3.4b = ~$5-‐15bn
Medivo’s Addressable Market (at approx. 10%)
Opportunity
Solution: Medivo Lab Data Analytics
• Identify Gaps in Care • Virtual Screens • Prospective Patient Targeting
Consumers
PBMs Managed Care/
Wellness
Pharma Cos
Partner MD Network
Opt-‐in MD Network
Contracted MDs
Solution: Medivo Lab Testing Platform
Medivo Pla[orm
Lab Partners • Diagnos=c/Gene=c Physicians
• Web Based Lab/Genomic Testing • Physician Ordering • Resulting • Reporting
Solution: Accelerating the Adoption
Ado
p=on
of N
ew Tests
Time
Tradi=onal Marke=ng
None
Technology
Medivo
Medivo Support Services
Analy>cs Module
Lab Tes>ng Module
Engagement Module
Educa>on Module
Clinical Services
Physicians
Decision Support
Pop Health Tools
Lab Test Results
Consum
ers Lab/Gene>c
Tests
Clinical Informa>on Medical Treatment
Medivo Platform
Unified Pa=ent Database
Personalized Med Program
Incen>ves
Medical Educa>on
Educa>on and Counseling
PHR EMR
Labs
Lab Data La
b Orders
Clients
Repor>ng
Targets
Competitive Landscape
Company Online Care PlaPorm
Physician Network
Lab Data Feed
Genomics Exper>se
Analy>cs/Marke>ng Services
Funding/Stage
Medivo X X X X X Pre Series A
American Well
X X Series B ($34mm+)
Teladoc X X Series B ($15mm+)
DNA Direct X X X Series B/Acquired by Medco
Genera=on Health
X Series A/Acquired by CVS Caremark
Managed Care Cos
PBMs
Go To Market Strategy
Pharma Cos
DIRECT SALES
2010 2011 2012
BD Team 3 7 15
$3Bn Market
Physicians
Labs
Consumers
Revenue Model Transac=on Based
Our People
Management Sundeep Bhan, CEO – Entrepreneur, Visionary, 15+ years of leadership, management and technology experience, former CEO of Medsite, Inc., sold to WebMD, Inc. in 2006. Destry Sulkes, MD, EVP – Healthcare executive, 10+ years of healthcare sales & marketing experience, former Managing Director of 2 medical communication agencies. Jason Bhan, MD, EVP – Practicing physician, 10+ years of healthcare technology experience, former CMO/cofounder of Ozmosis, a physician social media service. Rick Chung, JD, General Counsel – 15+ years of legal and regulatory experience. Previously, GC and senior roles at EPIQ, Bloomberg and Proskauer Kian Beyzavi, PhD, VP of Business Development – 15+ years of healthcare and pharmaceutical marketing experience. Previously VP at Abbott, Director Medtronic and Manager at Mckinsey
Strategic Advisory Board Vita Cassese, MBA – prior CIO of Pfizer Worldwide Pharmaceuticals, present Operating Partner at Exigen Capital Mike Packard, MBA - prior Chief Administrative Officer of Lenscrafters, and prior Senior VP at Proctor & Gamble Alan Sokolow, MD - prior Chief Medical Officer of major payors including: Ovations, a subsidiary of United, Blue Shield of CA, and Oxford Health Dave Stack – Partner at MPM Capital, CEO of Pacira Pharma, Ex-CEO of Medicines Co, ex-Roche Executive
Medical Advisory Board Ted Eytan, MD MPH - current Director at Kaiser Permanente, focused on ensuring families take an active role in their care using health IT George Lundberg, MD - prior Editor of the Journal of the American Medical Association, prior President of the American Society for Clinical Pathology Philip Marshall, MD, MBA - prior Senior Vice President at WebMD Roshini Raj, MD - Today Show medical contributor and Medical Editor of Health Magazine. Regularly on TV and quoted in Media.
Current Status
Launched: January 2010, angel funded Acquired Physicians Wellness Network: March 2010
Product Status • Best-in-class” HIPAA compliant, protocol driven clinical platform • Over 1mm transactions this year • National network of credentialed physicians
Select Clients and Partners
Over $3mm in sales opportunities/pipeline
Summary
Proven Leadership Team • Strong core leadership team • Strategic and medical advisors add extensive health care and business
experience • Industry access and credibility
Proven Business Model • Proven and tested products with over 1 mm transactions in 2010 • Proven sales through pilots with key clients • Strong revenue model
Great Opportunity to Build Value • Large market opportunity of ~$5-15 bn in personalized medicine services • Well positioned for fast growth, right services at right time • 2% share can lead to $100mm to $300mm in revenues
For more information please contact: Sundeep Bhan, CEO [email protected] 917-512-4049
Or email [email protected]