personalized medicine world conference 2011 medivo

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bringing personalized medicine into practice Sundeep Bhan, CEO January, 2011

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Page 1: Personalized Medicine World Conference 2011 Medivo

bringing personalized medicine into practice

Sundeep Bhan, CEO January, 2011

Page 2: Personalized Medicine World Conference 2011 Medivo

What is Personalized Medicine?

Consumer  Empowerment  

Genomic  Medicine  

Health  IT  

Personalized medicine is at the trillium of: •  The growing trend in Consumer Empowerment •  The use of Health IT to personalize care, and •  The growing use of Genomic Medicine

Page 3: Personalized Medicine World Conference 2011 Medivo

The $300bn/year problem

• Costs  for  consumers  and  the  industry  are  increasing  • Access  to  care  is  decreasing  • Shi5ing  to  “outcomes”  based  medicine  

• Physicians  lack  tools  for  popula=on  health  management  

• Half  the  drugs  do  not  work  on  people  that  take  them  • Genomic  medicine  is  promising  but  lacks  

• Trained  physicians  • Clinical  Support,  and  • Established  reimbursement  policies  

Late  Interven=on  

Low  Compliance  

“One  size  fits  all”  Medicine  

Higher  Costs  and  Lower  Quality  Care  

• Lack  of  compliance  and  wrong  therapies  cost  the  healthcare  system  over  $300Bn  per  year    

Page 4: Personalized Medicine World Conference 2011 Medivo

=  ~$3.4b  =  ~$5-­‐15bn  

Medivo’s  Addressable  Market  (at  approx.  10%)  

Opportunity

Page 5: Personalized Medicine World Conference 2011 Medivo

Solution: Medivo Lab Data Analytics

•  Identify Gaps in Care •  Virtual Screens •  Prospective Patient Targeting

Page 6: Personalized Medicine World Conference 2011 Medivo

Consumers  

PBMs  Managed  Care/

Wellness  

Pharma  Cos  

Partner  MD  Network  

Opt-­‐in  MD  Network  

Contracted  MDs  

Solution: Medivo Lab Testing Platform

Medivo    Pla[orm  

Lab  Partners  •  Diagnos=c/Gene=c   Physicians  

•  Web Based Lab/Genomic Testing •  Physician Ordering •  Resulting •  Reporting

Page 7: Personalized Medicine World Conference 2011 Medivo

Solution: Accelerating the Adoption

Ado

p=on

 of  N

ew  Tests  

Time  

Tradi=onal  Marke=ng  

None  

Page 8: Personalized Medicine World Conference 2011 Medivo

Technology

Medivo    

Medivo  Support  Services  

Analy>cs    Module  

Lab  Tes>ng  Module  

 Engagement  Module  

Educa>on  Module  

Clinical  Services  

Physicians  

Decision  Support  

Pop  Health  Tools  

Lab  Test  Results  

Consum

ers   Lab/Gene>c  

Tests  

Clinical  Informa>on                              Medical  Treatment  

Medivo Platform

Unified  Pa=ent  Database  

Personalized  Med  Program  

Incen>ves  

Medical  Educa>on  

Educa>on  and  Counseling  

PHR   EMR  

Labs  

Lab  Data  La

b  Orders  

Clients  

Repor>ng  

Targets  

Page 9: Personalized Medicine World Conference 2011 Medivo

Competitive Landscape

Company   Online  Care  PlaPorm  

Physician  Network  

Lab  Data  Feed  

Genomics  Exper>se  

Analy>cs/Marke>ng  Services    

Funding/Stage  

Medivo   X   X   X   X   X   Pre  Series  A  

American  Well  

X   X   Series  B  ($34mm+)  

Teladoc   X   X   Series  B  ($15mm+)  

DNA  Direct   X   X   X   Series  B/Acquired  by  Medco  

Genera=on  Health  

X   Series  A/Acquired  by  CVS  Caremark  

Page 10: Personalized Medicine World Conference 2011 Medivo

Managed  Care  Cos  

PBMs  

Go To Market Strategy

Pharma  Cos  

DIRECT  SALES  

2010   2011   2012  

BD  Team   3   7   15  

$3Bn  Market  

Physicians  

Labs  

Consumers  

Revenue  Model  Transac=on  Based  

Page 11: Personalized Medicine World Conference 2011 Medivo

Our People

Management Sundeep Bhan, CEO – Entrepreneur, Visionary, 15+ years of leadership, management and technology experience, former CEO of Medsite, Inc., sold to WebMD, Inc. in 2006. Destry Sulkes, MD, EVP – Healthcare executive, 10+ years of healthcare sales & marketing experience, former Managing Director of 2 medical communication agencies. Jason Bhan, MD, EVP – Practicing physician, 10+ years of healthcare technology experience, former CMO/cofounder of Ozmosis, a physician social media service. Rick Chung, JD, General Counsel – 15+ years of legal and regulatory experience. Previously, GC and senior roles at EPIQ, Bloomberg and Proskauer Kian Beyzavi, PhD, VP of Business Development – 15+ years of healthcare and pharmaceutical marketing experience. Previously VP at Abbott, Director Medtronic and Manager at Mckinsey

Strategic Advisory Board Vita Cassese, MBA – prior CIO of Pfizer Worldwide Pharmaceuticals, present Operating Partner at Exigen Capital Mike Packard, MBA - prior Chief Administrative Officer of Lenscrafters, and prior Senior VP at Proctor & Gamble Alan Sokolow, MD - prior Chief Medical Officer of major payors including: Ovations, a subsidiary of United, Blue Shield of CA, and Oxford Health Dave Stack – Partner at MPM Capital, CEO of Pacira Pharma, Ex-CEO of Medicines Co, ex-Roche Executive

Medical Advisory Board Ted Eytan, MD MPH - current Director at Kaiser Permanente, focused on ensuring families take an active role in their care using health IT George Lundberg, MD - prior Editor of the Journal of the American Medical Association, prior President of the American Society for Clinical Pathology Philip Marshall, MD, MBA - prior Senior Vice President at WebMD Roshini Raj, MD - Today Show medical contributor and Medical Editor of Health Magazine. Regularly on TV and quoted in Media.

Page 12: Personalized Medicine World Conference 2011 Medivo

Current Status

Launched: January 2010, angel funded Acquired Physicians Wellness Network: March 2010

Product Status •  Best-in-class” HIPAA compliant, protocol driven clinical platform •  Over 1mm transactions this year •  National network of credentialed physicians

Select Clients and Partners

Over $3mm in sales opportunities/pipeline

Page 13: Personalized Medicine World Conference 2011 Medivo

Summary

Proven Leadership Team •  Strong core leadership team •  Strategic and medical advisors add extensive health care and business

experience •  Industry access and credibility

Proven Business Model •  Proven and tested products with over 1 mm transactions in 2010 •  Proven sales through pilots with key clients •  Strong revenue model

Great Opportunity to Build Value •  Large market opportunity of ~$5-15 bn in personalized medicine services •  Well positioned for fast growth, right services at right time •  2% share can lead to $100mm to $300mm in revenues

Page 14: Personalized Medicine World Conference 2011 Medivo

For more information please contact: Sundeep Bhan, CEO [email protected] 917-512-4049

Or email [email protected]