personalized recommendation - the key for engagement?
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Personalized RecommendationTRANSCRIPT
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The Key for Engagement? -Personalized Recommendation.
16th Apr 2014
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What’s ?
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No Search, but
Discover.
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What We Provide
Dynamic Re-Targeting
In-Site Recommendation
Print On Demand
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From Online To Offline
Ad Optimization & Marketing Solution Total Solutions to establish Engagement with users
2. Interest/ Desire/
Memory
4. Retention1. Attention
Online Offline
Mail Marketing
(Re-Targeting)
e-commerce
real-estate travel
Website
3. Action
(In-Site Recommendation)
etc…
(※Note:DSP is only in JP 2014 present)
(Print On Demand)
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Advantage 1: Algorithm
Latest Browsing History Base
User BehaviorsBase
・・・・・
Latest History Only
TargetedNon-Targeted
Targeted
Not…
but
What is the difference?
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Advantage 1: Algorithm
When you are looking for…
within Same Categories Beyond Categories
Powered by
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Advantage 2: Long Tail Effect
Our Algorithm has a good effect to Long Tail Products
Company A
1 10 100 1,000 10,000 100,000
Recom
men
dati
on
Freq
uen
cy o
f It
em
Rank of Item
Only Top Ranking Items
1 10 100 1,000 10,000 100,000
Top Ranking + Long Tail Items
(coverage rate: 80 – 98%)(※ The data is based on the result of A/B test under same conditions, same clients and period)
(※ Algorithm of Company A is same as Amazon)
Rank of ItemR
ecom
men
dati
on
Freq
uen
cy o
f It
em
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Why? What? and How?
In-Site Recommendation
To Get Started from…
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Why?: Let’s think about the situation!
(source: http://www.techinasia.com/southeast-asia-internet-infographic/ http://www.techinasia.com/is-southeast-asia-ready-for-online-payments/)
Wait until everything is ready!?
Internet Penetration
36%
Lack of Awareness
What’s EC??Difference
of
User Behaviors
and
Preferences
CODLess than 5% paid on online
Risks of
Loss, Theft and
Nonpayment
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Why?: Everything starts from “DOT”.
Take a step by whatever we can do.
In-Site Recommendation
You have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever . - Steve Jobs
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What?: What your goal should be.
Increase CTR
Increase CVR
Increase ARPU
1st
2nd
3rd
Set the Goal depending on your situation
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How?: How to Start.
Set up the Tags
Provide Data Feed
Recommendation Service
1st
2nd
2 Steps to get started
in 2-3 weeks…
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Advanced Solution: POD
The box is opened …
Flyer with Recommendation
Invoice
QR Code
【 Note】 The pricing will be different depending on each client’s needs. We will charge initial cost (ex. development fee) based on the requirements.(※ For further information, please see at p. 31)
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Case Studies
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Fashion
Real Estate
Cosmetics
Retail
Health Care
Travel
Finance
HR
Sports
Entertainment
Telecom
Others
Our Clients 100+ clients including top-tier advertisers
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EC(Mall-B2B2C): Dynamic Re-Targeting
CTR CPA
Before After
US$5.00.9 – 1.2%
Period Budget
2012 ~ US$70K/month
US$1.4 CVR
10 – 13%
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EC(Fashion): Recommendation
CTR 14%
Purchase Price 15 - 30% UP
44% Effectiveness
than average total purchase price.
The average purchase price via deqwas of the users are
of total purchase amounts are via deqwas.
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DVD Rental: Recommendation
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%1 31
61
91
12
115
1
18
121
124
127
130
1
33
136
139
142
145
148
1
Days
CTR
(More Than 200,000 Items)
CTR is UP by Self-Learning
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Contact Us
【 Contact】
Scigineer Inc.
VPBusiness Development
Satoko KuroiHP: http://www.scigineer.co.jp/
mail : [email protected]
TEL : +81-3-5743-3147
skype: satoko.kuroi
LinkedIn: jp.linkedin.com/in/satokokuroi