personally relevant content based on social connections
TRANSCRIPT
Personally Relevant Content Based On Social Connections
Team
• M. Deniz OKTAR, BSc @ Koc University, Istanbul
• Firat GELBAL, MSc @ TU/e, Eindhoven
• Baris Can DAYLIK, BSc @ Koc University, Istanbul
• Selcuk ATLI, MSc @ RPI, New York
Board of Advisors:
• Prof. James Hendler, Professor in Computer Science @ RPI, TWC
• Dr. Tarcan Kumkale, Assist. Prof. in Psychology @ Koc
• Dr. Oznur Ozkasap, Assist. Prof. in Computer Science @ Koc
Problems
• No psychological or social aspect• Rapidly emerging online media content like
news feeds need special engine• Computation time• New user issue• Critical mass problem• Overspecialization• Explicit feedback
Value Proposition
• Wisdom of the Crowd vs. Circle of Trust• Social added value• 3-layered Hybrid Engine• Weighted social proximity graphs• Multiple social graphs for different interests• Implicit/explicit feedback
14 C
It rains heavilyin Eindhoven.
Firat says:
It rains heavilyin Eindhoven.vs
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Individual Interests
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+Politics
Technology
Music
Sports
Relevance = α ∙ Content + β ∙ CF + θ ∙ SocialRelevance = α ∙ Content + β ∙ CF + θ ∙ Social
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Network Interests
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Relevance = α ∙ Content + β ∙ CF + θ ∙ SocialRelevance = α ∙ Content + β ∙ CF + θ ∙ Social
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Circle of Trust Interests
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Relevance = α ∙ Content + β ∙ CF + θ ∙ SocialRelevance = α ∙ Content + β ∙ CF + θ ∙ Social
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Interests’ Reconfiguration
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Relevance = α ∙ Content + β ∙ CF + θ ∙ Social
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Interests’ Reconfiguration
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Sports Proximity
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Interests’ Reconfiguration
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Politics Proximity
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Smarter Social Ads
Social Advertising: “If your friends have it, then you will have it”
●People are influenced by their friends
●iletken captures people that most influence their friends
●Opinion leaders are easy to find
Thanks
•Focus on developing the recommendation system.•Add value to your social network.
For more information: www.iletken-project.com
Questions?
• New User/Critical Mass Poblem
• Social Capital
• Importance of Trust
• Why Different
• Chinese Song Problem
• Social Noise
Thanks
Critical Mass ProblemBACK
Solution: Hybrid Engine
Trust is ValueBACK
Social CapitalBACK
Why Different
• Social Added Value
• Live Social Graphs
BACK
14 C
It rains heavilyin Eindhoven.
Firat says:
It rains heavilyin Eindhoven.vs
live updates on social graphs
Chinese Song ProblemBACK
Time
Songs of American User Relevance Songs of Chinese User
Radiohead – Paranoid Android +++ Coldplay – X&Y
Oasis – Wonderwall ++ Blur – Coffee and TV
Greenday – Good Riddance +++ Foo Fighters – Big Me
... ...
Franz Ferdiand – Take me Out
Social Noise
• Iletken uses Social Noise instead of Random
BACK
Noise = Random(t);vs
Noise = Social Capital