perspectiva agency capabilitiesperspectivaproductions.com/wp...capabilities-web... · • a wide...
TRANSCRIPT
![Page 1: PERSPECTIVA AGENCY CAPABILITIESperspectivaproductions.com/wp...Capabilities-Web... · • A wide range of capabilities to help you bring the plan to life! about promotions •Perspectiva](https://reader034.vdocuments.net/reader034/viewer/2022042417/5f328c63d11b4e328372e5c9/html5/thumbnails/1.jpg)
PERSPECTIVAAGENCYCAPABILITIES
![Page 2: PERSPECTIVA AGENCY CAPABILITIESperspectivaproductions.com/wp...Capabilities-Web... · • A wide range of capabilities to help you bring the plan to life! about promotions •Perspectiva](https://reader034.vdocuments.net/reader034/viewer/2022042417/5f328c63d11b4e328372e5c9/html5/thumbnails/2.jpg)
aboutus• Perspectivaisafullservicepromotionalmarketingagency foundedin1995,whohasworkedwithrenownadvertisersthroughouttheU.S.• AtPerspectiva,wearefirmbelieversinexperiencebeingthebestteacher- Wedonotsubscribetothetraditional“agency-staffing” model
- Stafferscometouswithaminimumof10yearsofagencyand/orclientsideexperience
- Seniorstaffinthe18+yearsrange• Weunderstandthecomplexityofthedynamics,thediversityandtheessenceoftheU.S.marketplace• Wehaveextensiveexperienceworkingwithavarietyoftargetdemographics.
![Page 3: PERSPECTIVA AGENCY CAPABILITIESperspectivaproductions.com/wp...Capabilities-Web... · • A wide range of capabilities to help you bring the plan to life! about promotions •Perspectiva](https://reader034.vdocuments.net/reader034/viewer/2022042417/5f328c63d11b4e328372e5c9/html5/thumbnails/3.jpg)
“WebelieveinclosecollaborationwithourClients.Ouraddedvalueliesinourteam’screativity,ethics,professionalism,highstandardsandourcompromisetofindacommonvision andmakeitwork.”
![Page 4: PERSPECTIVA AGENCY CAPABILITIESperspectivaproductions.com/wp...Capabilities-Web... · • A wide range of capabilities to help you bring the plan to life! about promotions •Perspectiva](https://reader034.vdocuments.net/reader034/viewer/2022042417/5f328c63d11b4e328372e5c9/html5/thumbnails/4.jpg)
adifferentview
• Weareaforward-thinkingpromotionalmarketingagencywithanentrepreneurialspiritthatchallengesperceptionsandconventions.Wepushtheboundariesofwhatispossible.Inordertosuccessfullyachievethis,ouragencyembodiesadiversecollectionoftalent,culturesandinnovativeideas.
•• Throughouttheyears,wehavedevelopedapartnershipwiththinkersanddoers thatishardtofindandthatimpactseveryaspectofourclient’sbusiness.
![Page 5: PERSPECTIVA AGENCY CAPABILITIESperspectivaproductions.com/wp...Capabilities-Web... · • A wide range of capabilities to help you bring the plan to life! about promotions •Perspectiva](https://reader034.vdocuments.net/reader034/viewer/2022042417/5f328c63d11b4e328372e5c9/html5/thumbnails/5.jpg)
ourthoughtprocess• Therearesix(6)keyelementsthatPerspectivabelievesareimportantfortheAgencytocomprehendandwhichallowsustoenhanceourrelationshipwiththeBrand.Theseareasfollows:
Values,positioning,andbenefits.Builddifferentiation:BrandCharisma
UnderstandYourProductorService
AssessAssetInventory
DefineResearch
AssessMarket IdentifyBenchmarkSolutions
DefineSuccessMeasurements
1 2 3
4 5 6
Equity,contentandcreative
Industryintelligence,competitiveandhistorical
Needs,behaviorsandlifestyles Goalsandobjectivesforsolutions
Metricsandtheirvalues
![Page 6: PERSPECTIVA AGENCY CAPABILITIESperspectivaproductions.com/wp...Capabilities-Web... · • A wide range of capabilities to help you bring the plan to life! about promotions •Perspectiva](https://reader034.vdocuments.net/reader034/viewer/2022042417/5f328c63d11b4e328372e5c9/html5/thumbnails/6.jpg)
BrandCharisma:“theabilityofabrandtoinspireandattractconsumerswithsuchpassionthattheyaggressivelyseekthebrandout.”
![Page 7: PERSPECTIVA AGENCY CAPABILITIESperspectivaproductions.com/wp...Capabilities-Web... · • A wide range of capabilities to help you bring the plan to life! about promotions •Perspectiva](https://reader034.vdocuments.net/reader034/viewer/2022042417/5f328c63d11b4e328372e5c9/html5/thumbnails/7.jpg)
whatwecanaccomplish
ACCOUNTSTRATEGY
- BrandStrategy- StrategyInsight- ConsumerBrandPerception
PROMOTIONS- ConceptPlanningandDevelopment
- Sweepstakes&Fulfillment
- Activation- EventMarketing&Production
MEDIASERVICES
- Planning- Research- Placement- Stewardship- TargetAnalysis
FIELDSERVICES- EventCoordination&Staffing
- GuerrillaMarketing- MobileTours- TrendReporting- InfluencerPrograms
RETAIL
- RetailPromotions- ShopperInsight- Merchandising- In-StoreEvents- Sampling
RESEARCH
- SecondaryResearchAnalysis
- CulturalInsights- FocusGroups- ConsumerLifestyleChats- TrendReporting
• Awiderangeofcapabilitiestohelpyoubringtheplantolife!
![Page 8: PERSPECTIVA AGENCY CAPABILITIESperspectivaproductions.com/wp...Capabilities-Web... · • A wide range of capabilities to help you bring the plan to life! about promotions •Perspectiva](https://reader034.vdocuments.net/reader034/viewer/2022042417/5f328c63d11b4e328372e5c9/html5/thumbnails/8.jpg)
aboutpromotions• Perspectiva’scomprehensiveunderstandingoftheindustry,mediaandpromotionalmarketingprovidesanadvantageoverthecompetition.• TheAgencybuildsrelationshipsandresults- withourClients,ourteam,retailers,advertisersandconsumers- thatwillboosteveryone’sbottomline.• PerspectivaseekstobringsynergyandefficiencytoalloftheirClient’smarketinitiatives,workinghandinhandwiththeadvertiserandvendorstocapitalizeontheserelationships.
Knowledge+Teamwork=FlawlessExecution
![Page 9: PERSPECTIVA AGENCY CAPABILITIESperspectivaproductions.com/wp...Capabilities-Web... · • A wide range of capabilities to help you bring the plan to life! about promotions •Perspectiva](https://reader034.vdocuments.net/reader034/viewer/2022042417/5f328c63d11b4e328372e5c9/html5/thumbnails/9.jpg)
abouteventmarketingThemoreconnectionsandrelationshipsyouhave,theeasieritistobringpromotionalideastolife.Thatiswhyitissoimportantforustohaveexpertsintheentertainment,sportsandeventmarketingbusinessthatcanfacilitatenegotiationswithartists,recordlabels,Sportfiguresandentertainmentpropertiesthatcanincreasetheimpactofapromotionalprogram.
Withtheserelationships,wecanproducedynamicandexcitingeventsforthecommunitythatturnintopositiveconsumerexperiencesallowingtheconnectionbetweenbrands,artistsandaudiences.Suchconnectionallowsfortheintroduction,positioningand/orincreasedawarenessofthebrand.
![Page 10: PERSPECTIVA AGENCY CAPABILITIESperspectivaproductions.com/wp...Capabilities-Web... · • A wide range of capabilities to help you bring the plan to life! about promotions •Perspectiva](https://reader034.vdocuments.net/reader034/viewer/2022042417/5f328c63d11b4e328372e5c9/html5/thumbnails/10.jpg)
our networkWehaveestablishedanationwidenetworkofhighlysuccessfulprofessionals with
HispanicandguerrillamarketingspecializationthroughouttheU.S.
SanAntonio
Dallas
Miami
ChicagoNewYork
LosAngeles
Houston
SanFrancisco
Phoenix
Denver
SanDiego
LRGV
Boston
Orlando
Atlanta
![Page 11: PERSPECTIVA AGENCY CAPABILITIESperspectivaproductions.com/wp...Capabilities-Web... · • A wide range of capabilities to help you bring the plan to life! about promotions •Perspectiva](https://reader034.vdocuments.net/reader034/viewer/2022042417/5f328c63d11b4e328372e5c9/html5/thumbnails/11.jpg)
promotions expertsWehavesuccessfullyorchestratedpromotionsforP&G,7-Eleven,Avon,Chivas Regal,BimboBakeriesUSA,toma leche (gotmilk?)andmanyotherClients.
Inner-CitySoccerStreetMarketing SweepstakesCommunityOutreach
POPRetailEvents ProductSamplingEventMarketing
MobileToursExperientialMarketing
![Page 12: PERSPECTIVA AGENCY CAPABILITIESperspectivaproductions.com/wp...Capabilities-Web... · • A wide range of capabilities to help you bring the plan to life! about promotions •Perspectiva](https://reader034.vdocuments.net/reader034/viewer/2022042417/5f328c63d11b4e328372e5c9/html5/thumbnails/12.jpg)
mediaservices
![Page 13: PERSPECTIVA AGENCY CAPABILITIESperspectivaproductions.com/wp...Capabilities-Web... · • A wide range of capabilities to help you bring the plan to life! about promotions •Perspectiva](https://reader034.vdocuments.net/reader034/viewer/2022042417/5f328c63d11b4e328372e5c9/html5/thumbnails/13.jpg)
mediaservices• Strategicmediaplanningbasedonclientmarketingobjectivesandgoals• Competitiveintelligence• SegmentationandAudienceAnalysis• Negotiationandplacementofallmediaconsumerandtrade- Oursystemsensureyourdollarswillworkthehardestateachstageofplanimplementation
- Perspectivahastherelationshipsandexperiencetomaximizeyourinvestment
- Deliveryofstrongmediapartnershipswitchextendandenhanceyouradvertising
• Monitoringofalladvertisingschedules• Addedvaluenegotiationandcoordination
AssessimpactofEnglishlanguage
media
Determineappropriatelevelsforin-languageorculturally
relevantmedia
Incorporateongoing
evaluationofintegratedcampaign
Fine-tuneplansforchanging
marketconditions
TOTALCOMMUNICATION
PLANNING
![Page 14: PERSPECTIVA AGENCY CAPABILITIESperspectivaproductions.com/wp...Capabilities-Web... · • A wide range of capabilities to help you bring the plan to life! about promotions •Perspectiva](https://reader034.vdocuments.net/reader034/viewer/2022042417/5f328c63d11b4e328372e5c9/html5/thumbnails/14.jpg)
mediaphilosophy• WeofferourClientsmediaplansandbuyswhichinclude:
CREATIVITY MARKETINSIGHT SERVICE ACCOUNT-
ABILITY
• Recommendationsnotsolelybasedonnumbers,butbecausewethinkitisagoodideaandthatitwilloptimizetheoverallplan
• Essentialformediaplanningandexecutionaswellastheoverallmarketingplan;weofferrichmarketinsightstoensurethatwearereachingtherighttargetatalltimes
• Senior-levelinvolvementatallstagesofplanningandbuyingensuresinnovationandefficienciesthroughouttheentireprocess
• WethoroughlymeasureourmediadeliveryandprovidedetailedpostanalysisreportingtoensureobjectivesandKPIsaremet
![Page 15: PERSPECTIVA AGENCY CAPABILITIESperspectivaproductions.com/wp...Capabilities-Web... · • A wide range of capabilities to help you bring the plan to life! about promotions •Perspectiva](https://reader034.vdocuments.net/reader034/viewer/2022042417/5f328c63d11b4e328372e5c9/html5/thumbnails/15.jpg)
ourapproachtomedia
• Perspectiva’smediaplanningandbuyingprocessaretailoredtomeeteachclient’sneedsandisdrivenbythedelivermore™ platform
• TheultimategoalistodeliverthebestresultsfortheClient
AddedValue
Win-Win
Opportunities
GrassRoots
Leverage
MarketKnowledge
Relationships
Experience
![Page 16: PERSPECTIVA AGENCY CAPABILITIESperspectivaproductions.com/wp...Capabilities-Web... · • A wide range of capabilities to help you bring the plan to life! about promotions •Perspectiva](https://reader034.vdocuments.net/reader034/viewer/2022042417/5f328c63d11b4e328372e5c9/html5/thumbnails/16.jpg)
delivermore™platform• Thisplatformismadeupofthree(3)keydrivers:1. ConsumerInsights2. ContactNovelty3. ValueCreation
• Ourprocessanddisciplineinsuresyourdollarswillworkthehardestateachstageofyourplanimplementation.Moreover,theprocessfosterscollaborationbetweenclientsandagencyteam.• Thecombinationofthebestpeople,leadingedgeresearch andadisciplinedmethodology iswhatmakesitatangibleplatformforclients.
![Page 17: PERSPECTIVA AGENCY CAPABILITIESperspectivaproductions.com/wp...Capabilities-Web... · • A wide range of capabilities to help you bring the plan to life! about promotions •Perspectiva](https://reader034.vdocuments.net/reader034/viewer/2022042417/5f328c63d11b4e328372e5c9/html5/thumbnails/17.jpg)
ourpastandpresentclients
![Page 18: PERSPECTIVA AGENCY CAPABILITIESperspectivaproductions.com/wp...Capabilities-Web... · • A wide range of capabilities to help you bring the plan to life! about promotions •Perspectiva](https://reader034.vdocuments.net/reader034/viewer/2022042417/5f328c63d11b4e328372e5c9/html5/thumbnails/18.jpg)
THANKYOU!p lease v i s i t us at perspect ivaagency.com for more in fo