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audience fragmentationis now an opportunity

Fragmentacao - Oportunidade

broadcast

Universal Music Group HBO ESPNCBSNY Times

Jonas

Brothers Howcast

Mondo

Media Next New

Networks

JK

Wedding

Video

Dance

Charlie Bit

Me

Universal

Music

Group HBO ESPN CBS NY

Times

What Your Viewers Are Watching

ESTABLISHED

WEB HIT MAKERS

NEW MEDIA THE “NEW” MAINSTREAM

Fred Figglehorn

Over 10,000 content partnerships

from established names to YouTube

made celebrities

Jonas

Brothers Howcast

Mondo

Media Next New

Networks

JK

Wedding

Video

Dance

Charlie Bit

Me

Universal

Music

Group HBO ESPN CBS NY

Times

What Your Viewers Are Watching

ESTABLISHED

WEB HIT MAKERS

NEW MEDIA THE “NEW” MAINSTREAM

Fred Figglehorn

Over 10,000 content partnerships

from established names to YouTube

made celebrities

Jonas

Brothers Howcast

Mondo

Media Next New

Networks

JK

Wedding

Video

Dance

Charlie Bit

Me

Universal

Music

Group HBO ESPN CBS NY

Times

What Your Viewers Are Watching

ESTABLISHED

WEB HIT MAKERS

NEW MEDIA THE “NEW” MAINSTREAM

Fred Figglehorn

Over 10,000 content partnerships

from established names to YouTube

made celebrities

Jonas

Brothers Howcast

Mondo

Media Next New

Networks

JK

Wedding

Video

Dance

Charlie Bit

Me

Universal

Music

Group HBO ESPN CBS NY

Times

What Your Viewers Are Watching

ESTABLISHED

WEB HIT MAKERS

NEW MEDIA THE “NEW” MAINSTREAM

Fred Figglehorn

Over 10,000 content partnerships

from established names to YouTube

made celebrities

Jonas

Brothers Howcast

Mondo

Media Next New

Networks

JK

Wedding

Video

Dance

Charlie Bit

Me

Universal

Music

Group HBO ESPN CBS NY

Times

What Your Viewers Are Watching

ESTABLISHED

WEB HIT MAKERS

NEW MEDIA THE “NEW” MAINSTREAM

Fred Figglehorn

Over 10,000 content partnerships

from established names to YouTube

made celebrities

made for web

Jonas HowCast Mondo Media Next New Networks

Jonas

Brothers Howcast

Mondo

Media Next New

Networks

JK

Wedding

Video

Dance

Charlie Bit

Me

Universal

Music

Group HBO ESPN CBS NY

Times

What Your Viewers Are Watching

ESTABLISHED

WEB HIT MAKERS

NEW MEDIA THE “NEW” MAINSTREAM

Fred Figglehorn

Over 10,000 content partnerships

from established names to YouTube

made celebrities

Jonas

Brothers Howcast

Mondo

Media Next New

Networks

JK

Wedding

Video

Dance

Charlie Bit

Me

Universal

Music

Group HBO ESPN CBS NY

Times

What Your Viewers Are Watching

ESTABLISHED

WEB HIT MAKERS

NEW MEDIA THE “NEW” MAINSTREAM

Fred Figglehorn

Over 10,000 content partnerships

from established names to YouTube

made celebrities

Jonas

Brothers Howcast

Mondo

Media Next New

Networks

JK

Wedding

Video

Dance

Charlie Bit

Me

Universal

Music

Group HBO ESPN CBS NY

Times

What Your Viewers Are Watching

ESTABLISHED

WEB HIT MAKERS

NEW MEDIA THE “NEW” MAINSTREAM

Fred Figglehorn

Over 10,000 content partnerships

from established names to YouTube

made celebrities

Jonas

Brothers Howcast

Mondo

Media Next New

Networks

JK

Wedding

Video

Dance

Charlie Bit

Me

Universal

Music

Group HBO ESPN CBS NY

Times

What Your Viewers Are Watching

ESTABLISHED

WEB HIT MAKERS

NEW MEDIA THE “NEW” MAINSTREAM

Fred Figglehorn

Over 10,000 content partnerships

from established names to YouTube

made celebrities

UGC

JK Wedding Charlie Bit My Finger Double Rainbow Rebecca Black

Experiencias Individuais

out of home

television

mobile

social

online

Plataformas e Canais orquestrados

content and ads can be unbundledand strategically targeted to the relevant demographic and deviceScience and Creativity coming together

Viewthrough reporting

IBA

Frequency Capping

Placement Performance Reports Content bids

Flash Ads

Video ads

Q2 2004 Q2 2005 Q2 2006 Q2 2007 Q2 2008 Q2 2009 Q2 2010

Smart Pricing

Campaign Insights

Remarketing

Above-the-Fold

Placement Targeting

Site Exclusion

Conversion Optimizer

Category Exclusion

3PAS

Expandables

Ad Planner

Category Targeting

Q2 2004 Q2 2005 Q2 2006 Q2 2007 Q2 2008 Q2 2009 Q2 2010

$5B run-rate

First image ad

CAT2 Targeting

Tight Targeting

Display Ad Builder

Auto-Optimization

8

Remarketing Search Landing Page

Cost per acquisition Low High

Conv

ersio

n Ra

te

High

Lo

w

Remarketing Abandoned shopping cart

Remarketing Homepage

Remarketing Product pages

Display Campaign Optimizer

Keyword Contextual Targeting Brand terms

Keyword Contextual Targeting Product terms

Interest Categories

Placement Targeting Endemic placements

Topic Targeting

9

creativity & interactivity improve impact

63% increase in brand recallinteractive vs non-Interactive ads

Efeito Amplificador

Gerador de Eficiencia

Digital helps build BRANDS

Sound, Sight and Motion

Reach and Efficiency

Measurement and Analytics

Interaction and Transaction

Branding, Engajamento e Performance

:9#&'!Z2$#@(.'!