perspective on virtual collaboration benchmark.ppt

Perspectives on Virtual Collaboration In Organizations

Benchmark Perspectives on Virtual Collaboration

Lucy Garrick, MA WSD Benchmark Study Fall 2009

Summary Report


Table of Contents

•  Overall Trends

•  Research – Executive Summary •  Key Findings

2


3

Today‘s Issues Are Global Issues, Requiring Collective Action And Collaboration On A Grander Scale Than Ever Imagined

Source: flickr.com stitch, CC Licensed

3

Source: flickr.com Zoriah, CC Licensed

Source: flickr.com Library and Archives State of Florida


. . . Impacting Industries, Work Teams and Work Places

4


Purpose of Benchmark Research

•  To Understand What Is Really Happening With Virtual Collaboration In Organizations?

»  Who is using it and why? »  What progress is being made toward

increasing collaboration?

»  What issues need to be addressed to improve effective collaboration?


What Do The Words Mean?

•  Social Media

»  Computer tools used over the internet •  Enable you to find, relate and share

»  Information (text, video, sound), relationships & expertise (people)

•  Collaboration

»  Two or more people coming together to accomplishing something within a defined boundary

•  Includes a spectrum of forms: »  Online only, blending physical and virtual world, face-to-face

»  Variety of choices for collaborative behaviors; from how input and feedback are sought or provided, priority setting and decision making

»  Virtual Collaboration: Groups using computer and other tools over the internet to accomplish a work purpose with a defined boundary.

•  Business, non-profit, government, educational, professional or community groups

•  Does not include social media marketing activities, such as data gathering or marketing communication using online tools and media.

6


Executive Summary of Findings

Benchmark Study

Fall 2009

Summary

3. Tendency is to view social/virtual collaboration through the lens of traditional 20th century IT approaches to process and structural change.

4. Most not connecting the dots

between three distinct areas of focus need to

collaborate virtually

1.  Wide spread collaboration pilots and early production using Enterprise 2.0 technologies.

2.  Most struggle is with user adoption, but more importantly with user engagement in collaborating.

Perspectives on Virtual Collaboration In Organizations 8


Key Findings

9


Primary Barriers to Collaboration

1. Difficulties engaging people in collaboration •  Wide spectrum of perceptions about what it means to

collaborate •  Lack of collaborative skills

2. Rigid emphasis on risk management •  Legitimate concerns about privacy and competitive

intelligence dominate understanding and limit unique possibilities for advancing productivity, creativity and collaborative effectiveness

3. Planning processes are tactically focused, rather than strategic

•  Lack of understanding on the components of collaboration

10


Virtual Collaboration: Greater Than The Sum of Its Parts

•  Virtual collaboration is a uniquely different work environment and needs to be approached as a dynamic set of interacting elements

•  Elements interact in the context of broacher organizational strategies and goals

Human !Needs!

Technology! Issues/Projects!

Social Collaboration Occurs At The !Intersection !

11


Collaborative Behavioral Gap

The organizations’ espoused value of selected collaborative behaviors vs. how much they are actually practiced in day-to-day interactions. Scale of 1 to 5, with 1 = not at all and 5 = all the

time.

12

Many behaviors influence effective collaboration. Those listed represent a sample of behaviors considered

fundamental to encouraging and supporting collaboration. collaboration.


Investment Gap

•  Resistance from users, management, etc. were cited as major and most difficult challenge

•  Mismatch between budget allocation and drivers of user collaboration

»  Strategies overemphasize technology and underemphasize collaboration and engagement

•  Organizations misunderstand what drives the productivity of knowledge workers and therefore do not know how to measure ROI Source Data Slide 12-14: The State of Enterprise 2.0, November

The Adoption 2.0 Council and Information Architected

Struggling here


Conclusions

14


There Is A Need To Better Adapt and Evolve Quickly In Order For

Organizations To Thrive And Grow

15

•  Focus on growth and development from the inside out »  Innovate products/services, as well as the use of processes and

tools that improve effectiveness, creativity and productivity

»  Re-examine organizational structures and practices that meet the needs of globalized communities and markets

•  Even if you are small and local, you are impacted by globalization in many ways

»  Need to excel at accessing and leveraging global knowledge resources


Benchmark Report Details

Based on: •  Qualitative Research

–  Conducted Fall 2009 –  Sectors interviewed

•  Higher education, aerospace, professional associations, non-profits and foundations, computer technology, online retail, online marketing, financial services

–  Size •  40 to >150K employees •  Projects serving hundreds to 1000s of members

–  Tools used •  Varied widely from public social sites, i.e. LinkedIn FB and Twitter, custom-built web communities

and proprietary platforms behind the firewall

•  Quantitative Research •  Enterprise 2.0 Trends •  Industry Analysts

•  Research Perspectives Offered Include: –  Conclusions and Implications –  Challenges to Traditional Thinking About Technology Adoption –  Frontiers for Tools Vendors and Organizations

16

Perspectives on Virtual Collaboration In Organizations 17

Thank you!

To receive a white paper on this topic and schedule a meeting to

discuss its findings and conclusions, email the principal investigator:

Lucy Garrick, MA [email protected]

www.northshoregroup.net Twitter: newsaboutchange

perspective on virtual collaboration benchmark.ppt

Documents

effective collaboration

increasing collaboration

virtual world

work places perspectives

key findings perspectives

work purpose

work teams

social media computer