perspectives on the mobile shopper
TRANSCRIPT
Perspectives on the Mobile Shopper
≋ Quantum Physics
≋ The quantum world exists as a series of probability waves, an infinite number of potential outcomes
≋ Only when something is observed or measured does the probability wave collapse and a single result is established
≋ Wave Collapse measures and observes the world in multiple different ways, collapsing the various probability waves and establishing a rich perspective on reality
≋ This multi-view approach provides the foundation for strategy optimization using research and insights to drive revenue
Copyright 2012 Wave Collapse LLC
≋ Online survey
≋ 1000 people
≋ All own an iPhone, Android, Windows Phone, or BlackBerry
Copyright 2012 Wave Collapse LLC
Physical Store
Online Website
Mobile Website
Mobile App
How Many People Bought Something in the Past Week?
Tablet Website
Tablet App
Copyright 2012 Wave Collapse LLC
87%
60% 25%
Physical Store
Online Website
Mobile Website
Mobile App
Tablet Website
Tablet App
Copyright 2012 Wave Collapse LLC
How Many People Bought Multiple Times
69%
46%
61%
Copyright 2012 Wave Collapse LLC
≋ Department Stores
≋ Malls
≋ Electronics Stores
≋ Discount Stores
≋ Grocery
≋ Warehouse Stores
≋ Convenience Stores
≋ General Stores
≋ Hardware/Home Improvement
≋ Automotive
≋ Drugstore
Mostly Browsing Mostly Purchasing
Physical Store
Online website
Mobile Website
Mobile Application
Tablet Website
Tablet Application
76%
74%
Mostly Browsing Mostly Purchasing
Copyright 2012 Wave Collapse LLC
Mobile Website
Mobile Application
Tablet Application
Tablet Website
Physical Store
Online website
45%
54%
69%
Find Shopping Enjoyable in These Formats
Copyright 2012 Wave Collapse LLC
Copyright 2012 Wave Collapse LLC
Physical Store
Online Website
Mobile Website
Mobile App
Tablet Website
Tablet App
In-Store App Users
Don’t Use Apps In-Store
Bought Something in the Past Week
100% comparison size
93% 47% 41%
84% 13% 11%
≋ More likely to browse at a physical store; more likely to purchase online, mobile, and tablet (even though majority of activity is browsing, more likely to act on device)
≋ More likely to find shopping on device and computer enjoyable
≋ More than twice as likely to have their device in their hand while in the store
≋ More likely to have made a purchase of a physical product or reservation on device
≋ No differences in demographics
Copyright 2012 Wave Collapse LLC
Copyright 2012 Wave Collapse LLC
Los Angeles
Copyright 2012 Wave Collapse LLC
North Carolina
Copyright 2012 Wave Collapse LLC
Copyright 2012 Wave Collapse LLC
Price Comparison/Savings
Make Shopping
Easier
Payment & Other
Pay for Products Using My Phone Other
Local Price Comparison Online Price Comparison Coupons/Promotions Barcode Scanning Browse Store Flyers
Shopping List Recipes Store Aisle Map Earning Rewards Organize Loyalty Cards
Currently Use Apps In-Store
Copyright 2012 Wave Collapse LLC
Price Comparison/Savings
Make Shopping Easier
Payment & Other Pay for Products Using My Phone
Other
Local Price Comparison Online Price Comparison Coupons/Promotions Barcode Scanning Browse Store Flyers
Shopping List Recipes Store Aisle Map Earning Rewards Organize Loyalty Cards Do Not Use
Apps In-Store
Copyright 2012 Wave Collapse LLC
58%
Have Looked at Products on
Mobile ≋ Tier 1 – Lots of Resistance ≋ Financial Products ≋ Insurance
≋ Groceries
≋ Tier 2 – Less Resistance ≋ Jewelry ≋ Airline tickets
≋ Automotive ≋ Beauty/make-up
≋ Shoes ≋ Home improvement ≋ Clothing
≋ Pet items
What They Don’t See Themselves Purchasing on
Mobile
Last item bought
Last Item Bought via Mobile Last Item Bought via Tablet
Copyright 2012 Wave Collapse LLC
30%
0%
0% 50% 100%
Airline Hotel
Automotive Groceries
Financial products Home improvement
DVD movie Insurance
Books Jewelry
Electronics Shoes
Pet items Beauty/make-up
Food/take-out Clothing
Was the Last Purchase Planned or Impulsive? Planned Impluse
Copyright 2012 Wave Collapse LLC
Copyright 2012 Wave Collapse LLC
53%
Follow a Brand on a Social Network
More than half of followers give up to 25% of their
purchases each week to brands they follow
Reasons They Follow
≋ Receive Deals
≋ Access to Special Products
≋ Keep up with Latest Products
≋ Get Ideas
≋ Participate in Contests
≋ Give Suggestions
≋ Interact with Others Following the Company
≋ Potential to be Called Out & Profiled on Site
