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Don’t just let your points “happen”… PLAN THEM!

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Am I just looking for agreement?

• Passive Agreement:

– When you want your audience to agree

with your position but you aren’tencouraging action

– “Action” is implied throughout the

content of your message

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• Immediate Action:

– Do something now

– Specific Call-to-Action stated in yourspeech

•“Start recycling in your own home

tonight!”

•“Call the Red Cross and sign up for

their next blood drive.”

Or do I want immediate action?

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• Problem – Solution – (action)• Cause-Effect

• Both Sides Persuasion

•Monroe's Motivated Sequence

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I. Problem: Motorized Transportation

a. Increasing traffic congestion

b. Increasing pollution

c. Increasing “road rage” from traffic-relatedstress

II. Solution: Riding Bicycles

a. Reduces the number of motorized vehicles in

useb. Is not a source of pollution

c. Has physical and psychological health benefits

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Problem-Solution-Action

I. Problem

II.Solution

III.Action

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I. Causes of underage drinking

a. Peer pressure

b. Social acceptance of drinking

II. Effects of underage drinking

a. Drunk driving

b. Accidentsc. Deaths