persuasive strategies and propaganda techniques

Persuasive Strategies and Propaganda

Techniques

04/21/23 Free template from www.brainybetty.com

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Ethos•making yourself seem trustworthy and honest

•reputation


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Dr. Oz

http://www.doctoroz.com/challenges/dr-oz-ultimate-diet


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Logosusing logic, numbers, facts,

and data to support yourargument

Four out of five dentists surveyed recommend…


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Pathos• appealing to your audience’s emotions• to identify with the writer's point of

view


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Emotionhappiness, joy, sadness,

thankfulness, worry, etc. –

but the most powerful emotion is…


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fear of not fitting infear of being alonefear of being uncoolfear of being afraidfear of discovery

…FEAR!


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Kairos

building a sense of urgencyfor your cause


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Loaded Language• A word or phrase used to encourage your

audience to lean in favor of your argument• Words are chosen with positive or negative

connotation • EX-You don’t want vicious, leashless dogs roaming

in our parks.• Shut up vs. Be quiet• EX- regime versus government, bureaucrat versus civil servant


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Repetitiondriving the point acrosswith the repetition of a

word, catch phrase, or song


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Bandwagon

•join the crowd•be “in”•everyone is doing it


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Flattery•an attempt to praisethrough complimentary andexcessive flattery;

•insincere


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Otherness•the opposite of bandwagon•not everyone does this, but you are special so you should


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The few.

The proud.

The Marines.

otherness

persuasive strategies and propaganda techniques

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