1. THREE WAYS TO PERSUADE AN AUDIENCE: 1. Ethos- Appeal to Character 2. Pathos- Appeal to Emotion 3. Logos- Appeal to Logic Source: Art of Rhetoric Written by Aristotle

2. ETHOS Optimum Wellness Plans are NOT insurance, THEYRE BETTER! Unlike insurance, where you pay for coverage you may never use, Optimum Wellness Plans always provide the services you pay for. PATHOS Optimum Wellness Plans take the worry out of caring for your pet. Youll know that youre helping your dog live a longer, healthier life. Together for the life of your pet. EXAMPLES OF BANFIELDS PERSUASIVE WRITING 3. AND MORE PATHOS 4. WITH A TOUCH OF LOGOS By age three, more than 90% of dogs show signs of gum disease which, if left untreated, can lead to serious illness. Remember, dogs age 6-10 years for each one of ours. Start them off on the right paw with the right plan. 5. EFFECTIVE COMMUNICATION PRACTICE? Source: Email sent out to all Banfield associates