persuasive writing power point

Produced by Geraldine Norris www.linkingtoliteracy.com

Writing To Persuade


What’s the Purpose?

To put your point of view across in a forceful, informed and engaging manner.

To lead your audience into agreeing with you.

To help your audience to think positively about your ideas.


What Forms Can it Take?

A Persuasive text can be in the form of: A Letter An Essay A Speech An Advertisement A Poster A Job Application A Political Speech A Speech in court from the Prosecution

or Defence


A Little Piece of Ancient Wisdom

Aristotle was an ancient Greek philosopher (thinker).

He established this framework for writing a GREAT persuasive text or speech.

ETHOS

LOGOS

PATHOS


What Exactly Does that Mean?

ETHOS means that you have to establish your thesis or position and create a role for yourself. Are you going to be a formal expert or an informal “one of us”?

LOGOS means that you must have logical and structured arguments to support your position.

PATHOS means that you must have an emotional appeal to your audience by your choice of vocabulary.


How is this Managed?

Usually you have to decide if you are FOR something or AGAINST it.

You introduce your thoughts to your audience.

You present at least 3 arguments or reasons for your position.

You make your conclusion and encourage your audience to agree or act on your behalf.


What Does it Look Like?

A written persuasive text usually has 5 paragraphs

INTRODUCTIONARGUMENT 1ARGUMENT 2ARGUMENT 3CONCLUSION


Introduction

This orientates your audience to your topic and your thesis or position that you are going to make.

It should have a “hook” to get your audience interested. This could be in the form of:

VisualisationRhetorical questionHumour Personal anecdote (story)


The Arguments

These are the reasons for your thesis or position.

One paragraph per argument or reason.

You must give some evidence or details for each belief. This could be in the form of:

Statistics Personal experience Well-known facts Scientific research


Conclusion

This restates your thesis or position

It makes a brief summary of the arguments that you have used.

It makes an emotional appeal to your audience to agree with you.

It can make a “call to action” and ask your audience to do something about your thesis.


How to get that Appeal

Use high modality language.

Ask rhetorical questions.

Use alliteration, similes, metaphors or idioms.

Use humour when appropriate.

Use emotional language.

Use a variety of evidence or details.

Use repetition as an effect.


What Else is there to Remember?

A minimum of 2 sentences per paragraph.

A variety of sentence forms – simple, compound and complex.

Accurate spelling, grammar and punctuation.

The use of sophisticated vocabulary (Tier 2 and 3 words).

Recognition of purpose and audience.

persuasive writing power point

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