{ Pervasive Business Intelligence }

Richard LeesBI Solution SpecialistMicrosoft CorporationRichard.Lees@microsoft.com

Changing business needs

Data is locked inside business applications

Learning curve for specialized BI tools

Improving organizations by providing business insightsto { all } employees, leadingto better, faster, and morerelevant decisions

Complete and integrated BI and performance-management offering

Widespread delivery of intelligence through Microsoft Office

Enterprise-grade and affordable

Vision and strategy

END USER TOOLS AND PERFORMANCE MANAGEMENT APPS

Excel PerformancePoint Server

BI PLATFORM

SQL Server Reporting Services

SQL Server Analysis Services

SQL Server DBMS

SQL Server Integration Services

SharePoint Server

DELIVERY

Reports Dashboards Excel Workbooks

AnalyticViews Scorecards Plans

Predict outcomes

Personalize the experience

Embed insights

Design intuitively

Scale for the enterprise

Deliver through Office

Connect to data

Integrate data

Manage your data

Business Intelligence

Connect to dataExtensive connectivity

Native providers for Oracle, Teradata, SAP BW, and MySAP

Integrate dataSSIS pipeline improvements

SSIS persistent lookups

Data profiling

Manage your dataData compression

DW query optimizations

Change Data Capture (CDC)

Unstructured data

Legacy data: Binary files

Application database

Change Data Capture

Improves DW scaleProvides change information upfrontfor efficient processing of dimensions

Enables continuous loading ofnew changes

Changes are captured and placedin change tables

Uses a log-based capture withminimal impact on source

Changed data is exposed in arelational format using change tables

Changed metadata is stored aspart of the changes

Enumerate through changeswith T-SQL

OLTP

Data Warehouse

Change tables

1.18 TB of data loaded in 29 min 54 sec

Data model reflects a wholesale supplier data warehouse

Data is read from text files, sent over network, and stored in a single database image

SSIS runs on source systems, reflecting a distributed environment

Built upon

SQL Server 2008 February CTP

Windows Server 2008 Datacenter

Record ETL Performance

Scalable integration

Improved scalability Thread pooling

Persistent lookup transformationsCache lookup data

Reuse caches within data flow

Programmatically fill lookup caches

For example, cache all missing target rows

ExtensibilityCreate Script tasks using C#

Use ADO.NET for tasks as well assource and destination components

Data profiling

Integrated profilingData Flow Task

Profile any table

Output to file

External ViewerProfile per column

Outliers

Candidate keys

Value distribution

Patterns

{ Unlocking Your Data }

Profiling data

Predict outcomes

Personalize the experience

Embed insights

Design intuitively

Scale for the enterprise

Deliver through Office

Connect to data

Integrate data

Manage your data

Business Intelligence

Deliver through OfficeNew Word report rendering

SharePoint integration

Data mining add-ins

Design intuitivelyPrescriptive analysis design

Flexible report design

Scale for the enterpriseMemory management

IIS agnostic

Read-only, scale-out

MOLAP writeback

Analysis Services designers

Attribute Relationship Designer

Relationship view andediting

Built-in validations

Aggregation DesignerAggregation design views

Best practice design alertsReal-time design checks

Instance or global alert management

{ Design Intuitively }

Configuring dynamic named sets

Designing optimized dimensions

Subspace computation

Optimize user experience with computation of non-default expressions only

Enhance analytical capabilities with more complex computationsand aggregations

Drink Food Non-Consumable

Canada

Mexico

USA

Drink Food Non-Consumable

Canada (null) (null) (null)

Mexico (null) (null) (null)

USA $24,597.00 $191,940.00 $50,236.00

All Products

Canada (null)

Mexico (null)

USA $ 266,773.00

Measures.ContributionToParent

Measures.Sales (Measures.Sales, Product.CurrentMember.Parent

/

=(null)(null) (null)

(null) (null) (null)

9.22% 71.95% 18.83%

MOLAP writeback

Cube Partitions

Retrieve committed

writeback from

MOLAP

Writeback

Table

Copy to

data source

Writeback Cache

Data Entry

Writeback Partition

Commit writeback to the MOLAP store

MOLAP Store

Resource monitoring

Perform better resource analysisLeverage exposed server resource information

Identify who runs which queries, and for how long

Optimize workload and resource utilization

Default

Resource

cube

Resource tables (DMV)

Ad hoc analysisSELECT * FROM

Session_Resources

Reports generated in Reporting Services

Rich analyticalclient applications

Analysis Services

SQL Server hosted service IIS agnostic deployment

Single-service architecture

Memory management Per page rendering

Administrative min/max target definitions

SQL Server

Analyze data in Excel Publish reports andanalysis to SharePoint

Collaborate and share reports, analysis, and

scorecardsRender reports inMicrosoft Office

{ Scalable Analysis }

Analyzing data with Excel

Presenting KPIs in a PerformancePoint scorecard

Predict outcomes

Personalize the experience

Embed insights

Design intuitively

Scale the enterprise

Deliver through Office

Connect to data

Integrate data

Manage your data

Business Intelligence

Embed insightsReport Viewer controls

Web service access

Predict outcomesTime Series algorithm

Data mining add-ins

Personalize the experienceEnd-user authoring

Rich visualizations

Flexible layouts

SQL Server 2008 data mining

Engine and algorithm improvementsLong-term predictions with Time Series

Enhanced mining structuresSplit training and testing partitions

Querying against structure data

Data filtering when building models

Cross-validation

Data Mining Add-ins for Office 2007Market Basket analysis

Prediction Calculator

{ Predict Outcomes }

Forecasting with the Time Series algorithm

Using the Prediction Calculator

Enhanced Report Builder

Intuitive authoring environment for business users

Support for both semantic layer and direct SQL access

Ability to customize reports regardless of initial design location

Seamless modification of data fields and chart types

Support for

Relational andmultidimensional data

Multiple data sources

Multiple regions

New visualization controls

Powerful visualizations Charts

Gauges

Rich text supportMixed styles and hyperlinks within a single text box

Report Designer Data pane

Improved dialog boxes

Snap-to lines

Grouping panes

New data region structure: TablixThe best of Table merged with the best of Matrix:

2001 2002 Total

1,115 1,331 2,446

152 642 794

11,156 13,312 24,468

1,523 6,421 7,944

13,946 21,706 35,653

Retail Odin

Bikes, Inc.

Wholesale ABC Corp.

Thor, Ltd.

Grand Total

Customer

Retail

Odin

Bikes, Inc.

Wholesale

ABC Corp.

Thor, Ltd.

Grand Total

Growth

19%

322%

19%

322%

56%

Tabl ixe + Matr

{ Flexible Reporting }

Authoring impactful reports

SQL Server 2008 provides a comprehensive and scalable BI platform that lets you

Unlock your data silos

Deliver relevant information to users through Microsoft Office

Drive insights within your organization through powerful reports and comprehensive analytics

-to-End BI offeringComplete and integrated

Pervasive delivery through Microsoft Office

Enterprise-grade and affordable

Please fill in the evaluation form to go into the draw to WIN a Microsoft

Hardware Premium pack valued at $699.

Your premium pack includes a Wireless Entertainment Desktop 8000, LifeCam

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Learn more about Business Intelligencehttp://www.microsoft.com/sql/2008/solutions/bi.mspx

Learn more about SQL Server 2008http://www.microsoft.com/sql/2008/default.mspx

Discover SQL Server 2008: Webcasts, Virtual Labs, and White Papershttp://www.microsoft.com/sql/2008/learning/default.mspx

SQL Server 2008 traininghttp://www.microsoft.com/learning/sql/2008/default.mspx

Download latest SQL Server CTPhttp://www.microsoft.com/sql/2008/prodinfo/download.mspx

Join the SQL PASS communityhttp://www.sqlpass.org

Live BI Demonstrationshttp://RichardLees.com.au/Sites/Demonstrations

© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market

conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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PRACTICE AREAS

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Business Intelligence

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Content

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SERVICES

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