pervasive information architecture and ambient findability
TRANSCRIPT
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PERVASIVEINFORMATION
ARCHITECTURE&AMBIENTFINDABILI
TY
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introduction!
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Run of the show5 mins x 7 presenters
1 surprise check (!)
1 in-class activity
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Order of things
Introduction*
What is it?
What’s new?
How’s it done?
Activity
Discussion of the activity
Conclusion
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What to pay attention to?
Another dimension to IA – Channels
Cross-channel heuristics for IA
Place-making
Consistency
Resilience
Reduction
Correlation
The CHUbe - channel–heuristics–user tasks cube
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If nothing else…Pervasive IA & Findability
Integrating multiple, separate interactions into one seamless flow, thereby affording multiple ways to access information
Quality of locating information across channels and environments
Why Should You Care?
Experiences are increasingly becoming cross-channel (hybrid) in nature
‘Everyware’ is here to stay: users expect information to be available regardless of their situation (e.g., the activity)
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Ambient findability? Pervasive information architecture? …What ARE they?!
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About Pervasive IAMove from separate channels to cross-
channel
Big picture requires all channels
Multiple, separated interactions become one seamless flow
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About Ambient FindabilityFindability: quality of being findable
Ambient Findability: quality of being findable across channels and environments
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Example, please.Meijer shopping experience:
websiteemailsocial mediamobile appbrick-and-mortar store
Why is interaction seamless? Same IA is deployed across different channels
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Why do we care?This is how things are!
Trend = more channels
Good PIA avoids frustrating experiences
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Why do we care?Old IA deals with websites only
Things have changed:Companies sell services and experiencesUsers become intermediariesExperience is hybrid
Ease of use is not enough, people are shielding off painful information
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How is pervasive information architecture different and better?
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How is PIA different?
• It bridges the gap between the physical and digital.
• It’s not just about labels, taxonomies or websites. Now, it’s about working with info to shape meaning and purpose over many domains.
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How is PIA different?
“
We IAs have to have a little more Wurman in our pockets and move beyond the Polar Bear book.
”
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How is PIA better?
• Information architectures become ecosystems.
• Users become intermediaries.
• Static becomes dynamic.
• Product design becomes experience design across different media.
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More about PIA heuristics (directions, not directives!)
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PIA Heuristic 1: Place-making
Capability of Pervasive Information Architecture to reduce disorientation and increase legibility
• Reduce confusion
• Build a sense of place
• Increase wayfinding across environments
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PIA Heuristic 2: Consistency
Capability of PIA to provide and sustain internal and external, in-context, on-task coherence
• To suit the purposes, contexts and people it is designed for
• To maintain the same logic along different media, environments and times in which it acts
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REDTEAMFlipping image: http://www.huffingtonpost.com/2010/02/23/flip-book-makes-a-virtual_n_473869.html
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PIA Heuristic 3: Resilience
Capability of PIA models to shape and adapt themselves to specific user needs and seeking strategies
• Support users in different contexts/places/times
• Support different seeking strategies• Active or passive• Direct or indirect• Conscious or latent
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PIA Heuristic 4: Reduction
The capability of PIA to minimize the cognitive load and frustration associated with choosing from vast information sources, services, and goods.
• Does NOT reduce options
• Organize and cluster
• Focus and Magnify
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PIA Heuristic 5: Correlation
Capability of PIA to suggest relevant connections among pieces of information, services, and goods to help users achieve explicit goal.
• Creates continuity and discovery within one channel AND across channels
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How to apply pervasive information architecture…
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I. Overview
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Understanding Applied Pervasive IA
• 2-D IA• Vertical axis= hierarchical relationship• Horizontal axis = semantic and contiguity relationships
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What Makes Pervasive IA “Pervasive”?
• Moving to 3-D and even 4-D IA• Third axis = multiple channels• Time is the fourth dimension
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What is the Recipe for Pervasive IA?
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What is the Recipe for Pervasive IA?
• There isn’t one. Sry :P
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What is the Recipe for Pervasive IA?
• But don’t worry…
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II. Methodology
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Step1: Identify the Channels
• Four common channels• Paper: hard-copy, physical materials.• Store: encompasses an area that requires way-finding
and physical movement for search.• Web: an interface on a stable platform (e.g. laptop)• Mobile: communication using mobile devices (e.g.
iPad, cell phone)
This is pervasive!
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Step 2: List Heuristics + User Tasks
• Heuristicso Place-makingo Consistencyo Resilienceo Reductiono Correlation
• User Tasks o Pieces of a scenario broken down into separate tasks
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Step 3: Visualize
• Visualize in 2-D
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Step 3: Visualize
• Visualize in 3-D: the CHUbe
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Step 3: Visualize
• Visualize in 3-D: the CHUbe• Why are there squares
missing?
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Step 3: Visualize
• Visualize in 3-D: the CHUbe• Why are there squares
missing?o Heuristic not relevant…
− in the channel − To the user task− or does not exist in that channel
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III. Example
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How is it pervasive?
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Step 1: What channels are involved?
• Store: The store itself• Paper: Weekly flyer of special offers• Web: Receiving emails about upcoming sales at the store,
browsing their online website• Mobile: Using specific applications to browse through
items, look up coupons
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Step 2: What task flows are involved?
Necessary for creating seamless user experience of grocery shopping!
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Step 2: What task flows are involved?
Necessary for creating seamless user experience of grocery shopping!
1. Getting information about current products and offers
2. Building a shopping list
3. Getting to the supermarket
4. Parking the car
5. Fetching a cart
6. Navigating the shop
7. Finding products
8. Queuing and paying
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Step 3: Identify Heuristics Involved
Heuristic: Place-making• How do we make them feel at home?• How could we help in way-finding?
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Step 3: Identify Heuristics Involved
Place-makingStore• Color codes• Addressing
different users
Print• Respecting
color codes• Product
placement
Web• Translate
physical layout to IA
• Use of established labels, etc
Mobile• In-store
navigation• Color codes• Premade
paths• Contextual
information
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Step 3: Identify Heuristics Involved
Heuristic: Consistency• Internal consistency:
o Capability to provide coherent in-channel experienceo Adopting the right classification systemo Example: “Mixed” classification model:
− 1st level: hierarchical model− 2nd level: faceted model
o Considering different styles of searching and different shopping behaviors
• External consistency:o Creates smooth transition from one channel to anothero Using same color codes, labels for mobile devices, store, web site
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Step 3: Identify Heuristics Involved
Heuristic: Consistency• These allow us to address several mental models
simultaneously• In the supermarket…
o Supporting consistent logic within the supermarketo Using a mobile app to inform physical wayfinding
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Step 3: Identify Heuristics Involved
Heuristic: Resilience• Main Idea: Reshape places in real-time
o How do we allow different paths?o Encourage berry-picking: “Relevant [information] tends to be
scattered, [and] users move fluidly between search and browse modes, relying on strategies including footnote chasing, area scanning, and citation, subject and author searching” (AF p.59).
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Step 3: Identify Heuristics Involved
ResilienceStore• More than
one path• Allow
shortcuts
Print Web• Customize
experience• Store user
preferences
Mobile• Provide
histories• Suggest
missing products
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Step 3: Identify Heuristics Involved
Heuristic: Reduction• “A set of strategies to address such an issue and has
nothing to do with getting rid of choices: reduction is an organizational and presentational guideline”
• Focus and zoom:o reduces the paradox of choiceo Directs attention to only a small subset of choices
• Magnify:o View details after selecting choiceo Reduces cognitive load
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Step 3: Identify Heuristics Involved
ReductionStore• Use meaningful
clusters
Print• Relevant
information only• Link to other
channels for additional info
Web• Provide full
catalog but offer information in context
Mobile• Mobile moves
with the customer
• No need to include “currently unavailable” items
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Step 3: Identify Heuristics Involved
Heuristic: Correlation
Who does it?• Top-down (information architects)
• Correlations between items of same facet• Bottom-up (users) :
• “If you like a and b, we suggest c”
Where is it?• Internal
• Paths for vegan food• Correlation between customers
• External• Searching for an item online and finding it in the supermarket
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Step 4: Visualize the Info Architecture
Create a CHU Table
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Step 4: Visualize the Info Architecture
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Activity Time!
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First…Raise them hands! Count off, 1 through 5!
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TaskImagine that you were hired to make tourist experiences for a city with monsters at its edge of town. These monsters were dangerous and sometimes killed people, but the townspeople have learned to live with them and now want to use this as their main tourist attraction.
Design cross-channel experiences while taking the “Place-making” heuristic into consideration.
You have 20 minutes. Go!
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ConclusionWe’ve said a lot…Let’s just make sure that you’ve got it.
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So, What’d We Do Here? Introduction
What is it?
What’s new?
How is it done?
How is it done even better?
You did it!
Discussion
Conclusion
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Key TakeawaysPervasive IA & Findability: What?
Why Should You Care?
IT’S THE FUTURE…
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Q & AAny questions?
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Thank You!