7/23/2019 PEST Analysis Template

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PEST Analysis Template

The point of using this analysis tool is to understand the positive and negative market factors that will impacton your venture. If impact is significant what are the potential consequences and how will these findingsaffect your strategies. Note: PEST analysis can be useful before SWOT analysis because PEST helps toidentify SWOT factors. PEST and SWOT are two dierent perspectives but can contain common factors.

Insert subject for PEST analysis - market, business, proposition, etc.

Criteria examples

Ecological/ environmentalcurrent legislation

Future legislation

International legislation

Regulatory bodies and

processes

overnment policies

overnment term and change

Trading policies

funding! grants and initiatives "ome market pressure# groups

International pressure# groups

$ars and conflicts

Political Economic%riteria e&amples

"ome economy

Economy trends

'verseas economies

eneral ta&ation

Ta&ation specific to product/

services

(easonality issues

)arket/trade cycles

(pecific industry factors

)arket routes trends

*istribution trends

%ustomer/end#user drivers

Interest/ e&change rates

International trade and

monetary issues

%riteria e&amples

+ifestyle trends

*emographics

%onsumer attitudes and

opinions

)edia views

+aw changes affecting

social factors

,rand! company!

technology image

%onsumer buying patterns

Fashion and role models

)a-or events and

influences

,uying access and trends

Ethnic/religious factors

dvertising and publicity

Ethical issues

Social Technological%riteria e&amples

%ompeting technology

development

Research funding

ssociated/dependent

technologies

Replacement

technology/solutions )aturity of technology

)anufacturing maturity and

capacity

Information and

communications

%onsumer buying

mechanisms/technology

Technology legislation

Innovation potential

Technology access! licensing!

patents

Intellectual property issues

lobal communications