PESTEL

LOGOLOGO

PESTEFEEFE

CPM

SWOT QSPM

IFE

2

Strategic Managment

PESTLE/ PESTEL: Political, Economic, Sociological, Technological, Legal, Environmental; Technological, Legal, Environmental;

PESTLI ED: Political, Economic, Social, Technological, Legal, International, Environmental, Demographic; Legal, International, Environmental, Demographic;

STEEPLE: Social/Demographic, Technological, Economic, Environmental, Political, Legal, Ethical; and

3Environmental, Political, Legal, Ethical; and

SLEPT: Social, Legal, Economic, Political, Technological

Strategic Managment

PEST

PESTPEST

4

Strategic Managment

PEST

PEST

PESTPEST

STEP

5

Strategic Management

PEST

6

Strategic Management

7

Strategic Managment

PEST

TaxTax

Employment Laws

TariffsTariffs

8

Strategic Managment

recovery

9

Strategic Managment

Social

10

Strategic Managment

OutsourcingOutsourcing

11

Strategic Managment

scenario planning

12

Strategic Managment

Political (incl. Legal) Economic Sociocultural Technological

Environmental regulations and protection

Economic growth Income distribution Government research spendingand protection research spending

Tax policies Interest rates & monetary policies

Demographics, Population growth

rates, Age distribution

Industry focus on technological effort

International trade regulations and

restrictions

Government spending Labor / social mobility New inventions and development

Contract enforcement law Unemployment policy Lifestyle changes Rate of technology Contract enforcement lawConsumer protection

Unemployment policy Lifestyle changes Rate of technology transfer

Employment laws Taxation Work/career and leisure attitudes

Entrepreneurial spirit

Life cycle and speed of technological obsolescence Entrepreneurial spirit obsolescence

Government organization / attitude

Exchange rates Education Energy use and costs

Competition regulation Inflation rates Fashion, hypes (Changes in) (Changes in) Information Technology

Political Stability Stage of the business cycle

Health consciousness & welfare, feelings on

safety

(Changes in) Internet

13

safety

Safety regulations Consumer confidence Living conditions (Changes in) Mobile TechnologyStrategic Managment

PEST

PEST

PEST

PESTELEenvironmentL PESTELEenvironmentL

legal

PESTELPESTEL14

Strategic Managment

PEST

PEST

PEST

PESTELEenvironmentL PESTELEenvironmentL

legal

PESTELPESTEL15

Strategic Managment

PESTEL

P

16

Strategic Managment

PESTEL

(GNP)(GNP)

E

17

Strategic Managment

PESTEL

S

18

Strategic Managment

PESTEL

T

19

Strategic Managment

PESTEL

E

20

Strategic Managment

PESTEL

L

21

Strategic Managment

E

22

Strategic Managment

E

23

Strategic Managment

2- Renewal Associates (2003). PESTEL Analysis. Downloaded 18. mars 2007 from: www.renwal.eu.com

3- Rapidbi (2007). The PESTLE Analysis Tool and Template. Downloaded the 2nd of June 2007 from: http://www.rapidbi.com/created/the-PESTLE-analysis-tool.html analysis-tool.html

24

Strategic Managment

- M. E. Porter-25

- M. E. Porter-

Strategic Managment