PESTEL ANALYSIS:

Political Factors:

Political factors are how and to what degree a government intervenes in the economy. Specifically, political factors include areas such as tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability. Political factors may also include goods and services which the government wants to provide or be provided (merit goods) and those that the government does not want to be provided (demerit goods or merit bads). Furthermore, governments have great influence on the health, education, business and infrastructure of a nation. Political instability is one of the biggest barriers in Bangladesh for any business venture. Frequent strike or blockade activities hamper the daily activities and pose a great threat for any type of business to conduct their activities. Due to political activities and political unrest situation in our country, our business will face jeopardize situations .This will be a great hindrance towards the flourishment of our business.

Economic Factors:

Bangladesh is considered as a developing country. Yet, almost one-third of Bangladeshs 150m people live in extreme poverty. In the last decade, the country has recorded GDP growth rates above 5 percent due to development of microcredit and garment industry. The biggest obstacles to sustainable development in Bangladesh are overpopulation, poor infrastructure, corruption, political instability and a slow implementation of economic reforms. The Gross Domestic Product (GDP) in Bangladesh expanded 6.01 percent in 2013 from the previous year. GDP Growth Rate in Bangladesh averaged 5.62 percent from 1994 until 2013, reaching an all time high of 6.71 percent in 2011 and a record low of 4.08 percent in 1994. Private sector credit growth went down to a 13-year low of 10.4 percent in February. But things started taking a U-turn since then and the growth rose to 12.3 percent in June. Economic factors include economic growth, interest rates, exchange rates and the inflation rate. These factors have major impacts on how businesses operate and make decisions. Now the economic condition is stable. Bangladesh has been maintaining a good GDP over the last few years and the GDP will expected to grow at 6.5% in the year 2017. This is a positive indicator for our business because an increase in GDP usually raises the standard of living of the people. An increase in the income level will enable more and more people to use our service.

Social factors: With time people are becoming more independent and career-oriented. They are getting busy day by day. Its getting impossible for most of the working people of our country to maintain their neat and cleanliness of their house along with their every day busy schedule.Also as more mothers are entering the workforce, they are rather relieved if there is a viable alternative service which can help them to ensure safety and cleaning service of their house. All these social changes are increasing the scope of our business and give us driving force to invest as much in order to make it more competitive.As our service is totally new, it would take time for people to get used to the idea of this service. People will take some time to trust our service before they handover their precious home in our hands.

Technological Factors:

The need for faster technological development is increasingly felt in Bangladesh. Development plans of Bangladesh have emphasized science and technological research to develop technologies through adoption of imported technology as well as development of indigenous technologies. As the country is heavily dependent on imported technologies, proper planning is required for its effective transfer through acquisition, assimilation and adoptionTechnological factors include technological aspects such as R&D activity, automation, technology incentives and the rate of technological change. They can determine barriers to entry, minimum efficient production level and influence outsourcing decisions. Furthermore, technological shifts can affect costs, quality, and lead to innovation.We will use new technological inventions to provide the best service to our clients. We will give our best to ensure best service with least price with the help new technological equipments.

Environmental Factors:

Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially affect industries. Furthermore, growing awareness of the potential impacts of climate change is affecting how companies operate and the products they offer, both creating new markets and diminishing or destroying existing ones.

We are environment friendly. We will not use any chemical which may damage environment.

Legal Factors:

Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products.