pet cloths busness plan
TRANSCRIPT
BUSNISS PLAN
Setting up a Brand name & a trading office for Pet’s clothing
By Gamini De Silva
Contents1. Research finding
2. Nature of the business
3. Analysis of the business
4. Marketing Strategy
5. Operations and Human Resources Strategy
6. Finances
Research finding Europe house hold pet Owners - 70 M USA house Holds Pet–Owners - 75 M
Dogs – USA-7M & EU – 8M
USA spend 2014 - $56 B 2015 - $ 60 B
Bangladesh Fabric Wastage ( In Good conditions) -2 %
.
vision• JanGi Vision to be a market leader in 2022 For Dog Cloths
Mission• The mission of the company is to provide a JanGi for dogs, based on Fashion and quality.
Goal• Two Million Cloths sales in 2020• Eight Million dollars revenue 2020
Analysis of the business
a Experience in Apparel Sectora Fabric Availability a Human capital availabilitya First time in Bangladesh
a 8 M DOGS IN USAa 7M DOGS in UKa Cost of Manufacturing in China Increasea No suppliers from Bangladesha Known Band are in the market .
a New to the marketa Lack of PET measurements a New Experience to Bangladesh
a CHINA Manufacturing .a Other competitors also start the Same Product
S O
W T
Public relations.
Pet shows.
Print advertising. Internet
Alliance with the super markets and the Pharmacy
Marke ting Strategy15% From sales reve nue allocate for the Marketing campaign.
2016 2017 2018 2019 20200
200000
400000
600000
800000
1000000
1200000Markerting Cost
Operations
Product developments - In Sri Lanka
Manufacturing – Bangladesh
Were housing & Value addition- SL
Jan Feb Mar AprMay Jun Jul AugSep Oct NovDec0
50001000015000200002500030000350004000045000
Sales projections ( pcs)
2016 2017 2018 2019 20200
500000
1000000
1500000
2000000
2500000Sales projections
( pcs)
Human Resources Strategy
Line Quality
Merchandisers 02
Quality Controller 05
01
Product Development Manager 01
Wear House Manager 01
Quality Manager 01
Organogram
Accountant 01
Director Finance 01
Director Marketing
Loader 10
01
Director Operation & Sales 01
Clark 06
Operator 05
Commercial Manager
MD (Managing Director)
Director Marketing(01)
Director Operation & Sales(01)
Director Finance(01)
Commercial Manager
(01)
Accountant(01)
Clark(02)
Clark(02)
Product Development Manager
(01)
Operator(05)
Merchandisers(02)
Wear-house Manager (01)
Quality Controller(05)
Quality Manager(01)
Loader(10)
Clark(02)
Financial
2016 Monthly cash flowFor new fabric useBreakeven after 9 months
2016 Monthly cash flowFor waste fabric useBreakeven after 3 monthsWaste fabric cost is 50% less than the original fabric price
Financial
Next 5 years cash Flow projection original fabric and the waste fabric.
Net profit % against to the revenue
Material & Trim cost increase 5% yearlyManufacturing cost 15% yearlySelling Price increase 10 % yearly
2016 2017 2018 2019 20200%
5%
10%
15%
20%
25%
30%
Total profit % to rev-enue
Profit % of rev-enue
Profit and loss account ( $ )- 2016Column1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total yearSales projections ( pcs) 20000 20000 20000 20000 20000 20000 20000 20000 20000 40000 40000 40000 300000Consumption per pices (Kg) 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15Cost of manufacturing ($) 0.60 0.60 0.60 0.60 0.60 0.60 0.60 0.60 0.60 0.60 0.60 0.60 0.60Cost of fabric per ( Kg) 7 7 7 7 7 7 7 7 7 7 7 7 7Cost of trims per pcs ($) 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15Selling Price ( $) 3 3 3 3 3 3 3 3 3 3 3 3 3Revenue 60000 60000 60000 60000 60000 60000 60000 60000 60000 120000 120000 120000 900000Materal reqvirement Kg( with 10% waistage) 3300 3300 3300 3300 3300 3300 3300 3300 3300 6600 6600 6600 49500Meteireal cost 23100 23100 23100 23100 23100 23100 23100 23100 23100 46200 46200 46200 346500Trim cost 3000 3000 3000 3000 3000 3000 3000 3000 3000 6000 6000 6000 45000Manufacturing cost 12000 12000 12000 12000 12000 12000 12000 12000 12000 24000 24000 24000 180000Administration cost 7500 7500 7500 7500 7500 7500 7500 7500 7500 7500 7500 7500 90000Markerting Contribution to cost 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 180000Tital Cost 60600 60600 60600 60600 60600 60600 60600 60600 60600 98700 98700 98700 841500Revenue- Cost -600 -600 -600 -600 -600 -600 -600 -600 -600 21300 21300 21300 58500
Fabric discount 50% 11550 11550 11550 11550 11550 11550 11550 11550 11550 23100 23100 23100 173250
Profit and loss account ( $ )- 2016-2020Column1 2016 2017 2018 2019 2020Sales projections ( pcs) 300000 600000 1000000 1500000 2000000Consumption per pieces (Kg) 0.15 0.15 0.15 0.15 0.15Cost of manufacturing ($) 0.6 0.72 0.86 1.04 1.24Cost of fabric per ( Kg) 7 7.70 8.47 9.32 10.25Cost of trims per pcs ($) 0.15 0.17 0.18 0.20 0.22Selling Price ( $) 3 3.45 3.97 4.56 5.25Administration cost 10% 10% 10% 10%Markerting Contribution to cost 15% 15% 10% 10%Revenue 900000 2070000 3967500 6843938 10494038Material cost 346500 693000 1270500 2096325 3074610Trim cost 45000 99000 181500 299475 439230Manufacturing cost 180000 432000 864000 1555200 2488320Administration cost 90000 207000 396750 684393.8 1049404Markerting Cost 180000 310500 595125 684393.8 1049404Total expencess 841500 1741500 3307875 5319788 8100968Revenue- Exepencess 58500 328500 659625 1524150 2393070Tax 30% 17550 98550 197887.5 457245 717921Profit after tax 40950 229950 461737 1066905 1675149Profit % of revenue 5% 11% 12% 16% 16%
Fabric discount 50% 173250 346500 635250 1048163 1537305
Total profit after fab. Discount 144900 437850 842888 1695803 2597532Total profit % to revenue 16% 21% 21% 25% 25%
DOGS CLOTHS SIZEING CHART
References https://www.avma.org/KB/Resources/Statistics/Pages/Market-research-statistic
s-US-pet-ownership.aspx http://www.americanpetproducts.org/press_industrytrends.asp http://www.forbes.com/2009/10/15/pets-dogs-cats-forbes-woman-time-children.html http://www.forbes.com/global/2004/0621/030.html http://www.forbes.com/2007/10/10/pets-colorado-economics-biz-cx_tvr_1010pets.html http://www.forbesofkingennie.com/index.php/experience-kingennie 'Trick or Treat!' 2011, Newsweek, 158, 18, p. 24, Business Source Premier, EBSCOhost
, viewed 23 March 2015. http://www.fediaf.org/facts-figures/ http://www.humanesociety.org/issues/pet_overpopulation/facts/pet_ownership_statistics.h
tml https://www.franchisehelp.com/industry-reports/pet-care-industry-report/ http://www.petfoodinstitute.org/?page=PetPopulation See more at: http://www.pfma.org.uk/Pet-Population-Abroad/#sthash.nYkZdh08.dpuf http://www.pfma.org.uk/pet-population-2014/ Chaykin, J 2007, 'Out of the Dog House', Wearables
Business, 11, 9, pp. 36-39, Business Source Premier, EBSCOhost, viewed 23 March 2015
http://www.ralphlauren.com/family/index.jsp?categoryId=2098657 'Fashionistas
' 2004, Gifts & Decorative Accessories, 105, 8, p. 56, Business Source Premier, EBSCOhost, viewed 23 March 2015.
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References
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